How Seamless are You? - Accenture
How Seamless are You? - Accenture
How Seamless are You? - Accenture
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Consumers Increasingly Expect Integration of<br />
the Big Three (Product, Promotion, and Price)<br />
Beyond just seeing a consistent brand across channels, consumers expect a fully integrated and connected shopping experience.<br />
Product<br />
Assortment<br />
Promotions<br />
(discounts, sales)<br />
Price<br />
(including tax<br />
and delivery)<br />
Consumers who report having an account<br />
45% completely connected between purchases and<br />
loyalty points both Online and In-Store.<br />
43%<br />
In-Store Online Mobile Device<br />
51% 81%<br />
Expect it to be the<br />
same across channels<br />
49% 45%<br />
Expect it to be the<br />
same across channels<br />
Expect it to be the<br />
same or less In-Store<br />
Expect it to be sometimes<br />
different across channels<br />
63% 83%<br />
Expect it to be the<br />
same across channels<br />
Expect it to be the<br />
same or more In-Store<br />
Consumers who report having one account<br />
for use In-Store, Online, and Mobile Device to<br />
make check out easy and faster.
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