How Seamless are You? - Accenture
How Seamless are You? - Accenture
How Seamless are You? - Accenture
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MILLENNIALS<br />
(1980 - 2000)<br />
The 25 and 55-Year Old <strong>Seamless</strong> Consumers<br />
have More in Common Than <strong>You</strong> Think<br />
Millennials appear to be defining new behaviors that <strong>are</strong> quickly spreading to other age groups.<br />
GEN X<br />
(1964 – 1980)<br />
Where There’s Divergence...<br />
1.5x<br />
Millennials <strong>are</strong> 1.5x more likely to<br />
increase their mobile purchases<br />
going forward<br />
BOOMERS<br />
(1946 - 1964)<br />
3x<br />
Millennials <strong>are</strong> 3x more<br />
likely to be influenced<br />
by social media<br />
In Common...<br />
Returns –<br />
Percentage<br />
Who Will<br />
Go with<br />
“Cheapest<br />
Option”<br />
Regardless<br />
Percentage<br />
Who <strong>are</strong><br />
Showrooming<br />
More Than<br />
They Did 1<br />
Year Ago<br />
48% 54%<br />
62%<br />
44% 39% 41%<br />
Percentage Who<br />
Would Use Real-<br />
Time Product<br />
Availability to<br />
Influence <strong>How</strong><br />
They Shop<br />
Percentage of<br />
Consumers<br />
Who Would<br />
Shop Online<br />
or Via Mobile<br />
if They Want a<br />
Product Outside<br />
of Business<br />
Hours from Their<br />
Favorite Retailer<br />
93%<br />
90%<br />
84%<br />
37% 37% 34%
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