How Seamless are You? - Accenture
How Seamless are You? - Accenture
How Seamless are You? - Accenture
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Price Still Rules in a <strong>Seamless</strong> World<br />
At the end of the day, price is still the greatest determining factor in a consumer’s purchasing decisions.<br />
What<br />
Influences<br />
<strong>You</strong> Most<br />
Where / <strong>How</strong><br />
<strong>You</strong> Shop?<br />
Price<br />
Location (I only shop<br />
stores that <strong>are</strong> nearby)<br />
Product brand name<br />
Knowledgeable in-store associates<br />
Retailer’s overall brand image<br />
Customer reviews<br />
In-store product demos<br />
Virtual / video product demos<br />
What my friends or family have<br />
bought or want to buy<br />
None of the above<br />
3%<br />
11%<br />
10%<br />
9%<br />
7%<br />
6%<br />
3%<br />
2%<br />
18%<br />
32%<br />
$<br />
Best price<br />
Shipping costs<br />
Quick and easy payments<br />
Easy to navigate site or app<br />
Best products<br />
Access to customer reviews<br />
Filtering my search based on<br />
features that matter most to me<br />
Simple view, especially<br />
on small screens<br />
Web chat customer support<br />
Interactive video product<br />
demonstrations<br />
Remote QR code ordering<br />
When Purchasing<br />
Online or via Mobile<br />
Device, What<br />
Influences <strong>You</strong>r<br />
Purchase Decisions?<br />
4%<br />
10%<br />
9%<br />
(Multiple Responses)<br />
22%<br />
19%<br />
41%<br />
38%<br />
36%<br />
30%<br />
59%<br />
72%
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