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South Park - Creative COW Magazine

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Pre-production can keep your project on the rails as you balance storytelling<br />

and project design, while staring down the barrel of brutal deadlines<br />

The <strong>South</strong> Dakota Advertising Federation gave us<br />

a unique opportunity: producing nearly two hours<br />

of animations for use throughout this year’s ADDY<br />

awards program, our regional portion of the world’s<br />

largest advertising competition.<br />

Besides the videos setting up each of the award<br />

presentations, we also created a short visual effects<br />

film for the show open, chronicling a few-second slice<br />

of time where two cowboys catch each other cheating<br />

while playing poker.<br />

As long as we kept to the evening’s western<br />

theme, the SDAF gave us complete creative freedom<br />

— but due to scheduling conflicts, we had less than a<br />

week between principal photography and delivery of<br />

the final edit.<br />

SADDLING UP<br />

To complicate things further, the shoot location was<br />

five hours away from our facility on the other side of<br />

the state. We would not have an opportunity to go<br />

Carl Larsen<br />

St. Cloud, Minnesota USA<br />

back and re-shoot if we overlooked something important<br />

on location.<br />

Therefore, we did as much preproduction as possible.<br />

We had to have a clear understanding of what we<br />

needed to shoot, and maximize our limited time with<br />

the actors on location.<br />

A static storyboard using rough pencil sketches<br />

was a good start, but it didn’t give us any information<br />

about camera moves, or the timing of our shots.<br />

To help with that, we created a motion storyboard, or<br />

“animatic.”<br />

It’s a simple process. We placed the storyboard<br />

frames on a timeline to work with shot lengths. Then<br />

we broke the frames into layers so that we could move<br />

them to reflect changing camera positions.<br />

This was especially helpful as it allowed us to play<br />

with the timing of the shots, simulate camera moves,<br />

and begin working on some of the more complicated<br />

visual effects even before principal photography began.<br />

“I’m a <strong>Creative</strong> Cow reader — maybe even a junkie,” says Carl. “I pass this<br />

story along as encouragement that great productions can have very humble<br />

beginnings.” Carl recently began his own production company, Telescope<br />

Media Group, and wishes Vision Video “the absolute best in all of<br />

their future projects.”<br />

From top: storyboard with final shot; example of shallow depth of field<br />

We also did several camera tracking tests and<br />

mock shoots in our studio, which proved to be invaluable.<br />

Because we planned to shoot everything overcranked<br />

at 60fps, it was all the more essential to have a<br />

strong understanding of how the edit was going to fit<br />

together before the shoot began.<br />

Thanks to our extensive pre-planning, we knew<br />

the length of each shot, the camera’s perspective and<br />

movement, and even had a music score in place before<br />

we ever rolled camera in Deadwood.<br />

HITTING THE TRAIL<br />

As we went into the project, our goal was to create a<br />

realistic effects film with high production values that<br />

drew attention to the story, and not the effects themselves.<br />

The production involved 2 days of shooting, 5 actors,<br />

2 locations, 14 visual effects shots, and a very limited<br />

budget, using a team of just the 3 of us at Video<br />

Vision: Cody Redmer (previz, editor, lead compositor,<br />

camera/DP, sound design); Dan Bruns (previz, crewing,<br />

location scouting, assistant camera); and me (VFX supervisor,<br />

assistant compositor).<br />

We shot with a Panasonic<br />

HVX-200 in 720p HD mode at<br />

23.976 fps, using a Cinemek<br />

Guerilla-35 depth of field converter<br />

and Nikon f1.8 primes.<br />

The “G35” is an HD 35mm<br />

adapter still under development<br />

as I write this. Its most attractive<br />

feature is that it has a<br />

static imaging plane and does<br />

not require power. As a result,<br />

it’s a simple, lightweight, and<br />

compact unit that is very friendly<br />

to off-speed shooting.<br />

Since ours was a beta model,<br />

one of the biggest challenges<br />

was that it lost a significant<br />

amount of light — I estimate<br />

about 4 stops. (The newest production<br />

versions are said to lose<br />

only 1.4 stops.)<br />

Nevertheless, it afforded<br />

us the ability to mount 35mm<br />

Nikon lenses on our camera.<br />

This provided the beautifully<br />

shallow depth of field and extreme<br />

focus pulls seen throughout<br />

the film.<br />

We also used various camera<br />

support systems, including<br />

a home-made dolly system, and<br />

a 10 foot Advanta-jib with pan<br />

and tilt.<br />

Editing was done in Final<br />

Cut Pro, visual effects were handled<br />

in After Effects, and music<br />

was scored in Reason.<br />

Here are a couple of examples of the way we put<br />

the pieces together to tell our story.<br />

THE RAIN SHOT<br />

The only shot which we had essentially completed before<br />

principal photography turned out to be one of the<br />

most impressive. It appears at the middle of the film,<br />

just after a muzzle flash leaves the audience wondering<br />

which cowboy has just fired his gun.<br />

The camera starts far above a saloon in a heavy<br />

40 September / October 2008 — <strong>Creative</strong> <strong>COW</strong> <strong>Magazine</strong><br />

<strong>Creative</strong> <strong>COW</strong> <strong>Magazine</strong> — September / October 2008 41

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