Graduate Students of Kasetsart University

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sometime. 4. Escape need Receivers utilize the media as they want to escape from the real situations McComb and Becker (1979) gave opinions that individuals utilize the media in order to receive information to satisfy their needs which can be divided into categories as follows: 1. Surveillance Individuals keep track <strong>of</strong> and notice the movement or events from the media in order to be updated and to know what is important. 2. Decision Individual utilize the media in order to be able to form opinions regarding the surrounding situations and make decisions in their daily lives. 3. Discussion Individuals utilize the media in order to receive information that they can bring into conversation with others. 4. Participation Individuals utilize the media in order to be aware and participate in event that occur in society and surrounding things. 5. Reinforcement 37
Individuals use the information received from the media to reinforce or support want they already made decisions about. 6. Entertainment Individuals utilize the media for relaxation. Blumler (1985) concluded that due to media exposure, individuals want to fulfill their needs and have gratification as follows: 1. Diversion Receivers utilize the media for the relaxation. 2. Personal Relation Receivers utilize the media in order to receive information and bring it into the conversations with others. surrounding them. 3. Personal Identity Receivers utilize the media in order to support their opinions and beliefs. 4. Surveillance Receivers utilize the media in order to be up to date and know about things 1.1 Uses and Gratifications Theory. 38
Page 2: THESIS SATISFACTIONS OF KASETSART U
Page 5 and 6: TABLE OF CONTENTS Page LIST OF TABL
Page 7 and 8: LIST OF TABLES Table Page 1 Demogra
Page 9 and 10: LIST OF FIGURES Figure Page 1 A mod
Page 11 and 12: Kasetsart University graduate stude
Page 13 and 14: Expected Outcome The research findi
Page 15 and 16: CHAPTER II LITERATURE REVIEW This r
Page 17 and 18: Mass Communication Mass Communicati
Page 19 and 20: Forms of Mass Media Electronic medi
Page 21 and 22: method of using engraving tools on
Page 23 and 24: potential sales in each market and
Page 25 and 26: 1) Broadsheets: 600mm by 380mm (23
Page 27 and 28: The future of newspapers is cloudy,
Page 29 and 30: In the mid 15th century books began
Page 31 and 32: share most books through a public l
Page 33 and 34: ange from very small to very large-
Page 35 and 36: of Henry VIII. (1509). Before that
Page 37 and 38: - A publication issued in successiv
Page 39 and 40: follow; 2. Mechanical reproduction
Page 41 and 42: 1. Write the text normally, as desc
Page 43 and 44: 2a. If your printer prints on the u
Page 45: 1. Extrinsic Uncertainty Individual
Page 49 and 50: Due to the Uses and Gratification t
Page 51 and 52: often overlook the need to include
Page 53 and 54: Once you have an idea of who your a
Page 55 and 56: careful, it can also cause us to wa
Page 57 and 58: Although the three approaches are o
Page 59 and 60: 2. Identify the particular problems
Page 61 and 62: that expert users want shortcuts or
Page 63 and 64: Figure 2 Sample Audience Analysis C
Page 65 and 66: Often information is viewed as a ty
Page 67 and 68: Looking at us as a species that exi
Page 69 and 70: Thomson and Philips (1995) studied
Page 71 and 72: Conceptual Framework Independent Va
Page 73 and 74: CHAPTER III RESEARCH METHODOLOGY Re
Page 75 and 76: Highest = 5 High = 4 Medium = 3 Low
Page 77 and 78: Table 1 (Contd.) (n=385) Demographi
Page 79 and 80: Part 2: Satisfaction of Kasetsart U
Page 81 and 82: With reference to Table 2, and acco
Page 83 and 84: Table 5 Graduate Students’ Level
Page 85 and 86: Table 6 (Contd.) Context 76 (n=385)
Page 87 and 88: Part 3: Relationship between Kasets
Page 89 and 90: Results of the hypothesis test indi
Page 91 and 92: CHAPTER V CONCLUSIONS AND RECOMMEND
Page 93 and 94: Hypothesis 2: There is a significan
Page 95 and 96: These, it could be concluded that t
Page 97 and 98:
Dominick, J. R. 1996. The Dynamic o
Page 99 and 100:
Wijakkhana, O. 1990. The Media Expo
Page 101 and 102:
Part 1 : Demographic Questionnaire
Page 103 and 104:
2.2 Please choose () the level of y
Page 105:
BIOGRAPHICAL DATA Name : Mr. Preeda
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Graduate Students of Kasetsart University

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