Graduate Students of Kasetsart University

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ACKNOWLEDGEMENT I would like to give great thanks to my Advisory Committee, Assistant Professor Associate Professor Dr. Kamolrat Intaratat as Chairman for her valuable advice and for guidance throughout the whole thesis process, Associate Professor Dr. Savitree Rangsipaht and Mr.Suchoti Daosukho as Major and Minor Advisors, respectively, for their helpful suggestions. Also, this thesis would not be completed if there was not great support from my mom and my brothers. Thank you very much for everything. I also would like to give my special thanks to Khun Kik and all my friends for always giving me great support and inspiration. Moreover, I would like to thank all the respondents for their cooperation. Lastly, I would like to say thank you again to everyone who had a part in accomplishing this thesis. Preeda Chumnanpuen April 2006
TABLE OF CONTENTS Page LIST OF TABLES iii LIST OF FIGURES v CHAPTER I INTRODUCTION 1 Statement of the Problem 2 Objectives of the Study 3 Expected Outcome 4 Limitation of the Study 4 Operational Definition of Terms 4 CHAPTER II LITERATURE REVIEW 6 Graduate Students of Kasetsart University 7 Mass Communication 8 Relevant Theories 34 Relevant Researches 59 Conceptual Framework 62 Hypothesis 63 CHAPTER III RESEARCH METHODOLOGY 64 Research Design and Method 64 Population 64 Sample Size 64 Data Collection 64 Data Analysis 65 Scoring Standard 65 Statistical Analysis 66 i
Page 2: THESIS SATISFACTIONS OF KASETSART U
Page 7 and 8: LIST OF TABLES Table Page 1 Demogra
Page 9 and 10: LIST OF FIGURES Figure Page 1 A mod
Page 11 and 12: Kasetsart University graduate stude
Page 13 and 14: Expected Outcome The research findi
Page 15 and 16: CHAPTER II LITERATURE REVIEW This r
Page 17 and 18: Mass Communication Mass Communicati
Page 19 and 20: Forms of Mass Media Electronic medi
Page 21 and 22: method of using engraving tools on
Page 23 and 24: potential sales in each market and
Page 25 and 26: 1) Broadsheets: 600mm by 380mm (23
Page 27 and 28: The future of newspapers is cloudy,
Page 29 and 30: In the mid 15th century books began
Page 31 and 32: share most books through a public l
Page 33 and 34: ange from very small to very large-
Page 35 and 36: of Henry VIII. (1509). Before that
Page 37 and 38: - A publication issued in successiv
Page 39 and 40: follow; 2. Mechanical reproduction
Page 41 and 42: 1. Write the text normally, as desc
Page 43 and 44: 2a. If your printer prints on the u
Page 45 and 46: 1. Extrinsic Uncertainty Individual
Page 47 and 48: Individuals use the information rec
Page 49 and 50: Due to the Uses and Gratification t
Page 51 and 52: often overlook the need to include
Page 53 and 54:
Once you have an idea of who your a
Page 55 and 56:
careful, it can also cause us to wa
Page 57 and 58:
Although the three approaches are o
Page 59 and 60:
2. Identify the particular problems
Page 61 and 62:
that expert users want shortcuts or
Page 63 and 64:
Figure 2 Sample Audience Analysis C
Page 65 and 66:
Often information is viewed as a ty
Page 67 and 68:
Looking at us as a species that exi
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Thomson and Philips (1995) studied
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Conceptual Framework Independent Va
Page 73 and 74:
CHAPTER III RESEARCH METHODOLOGY Re
Page 75 and 76:
Highest = 5 High = 4 Medium = 3 Low
Page 77 and 78:
Table 1 (Contd.) (n=385) Demographi
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Part 2: Satisfaction of Kasetsart U
Page 81 and 82:
With reference to Table 2, and acco
Page 83 and 84:
Table 5 Graduate Students’ Level
Page 85 and 86:
Table 6 (Contd.) Context 76 (n=385)
Page 87 and 88:
Part 3: Relationship between Kasets
Page 89 and 90:
Results of the hypothesis test indi
Page 91 and 92:
CHAPTER V CONCLUSIONS AND RECOMMEND
Page 93 and 94:
Hypothesis 2: There is a significan
Page 95 and 96:
These, it could be concluded that t
Page 97 and 98:
Dominick, J. R. 1996. The Dynamic o
Page 99 and 100:
Wijakkhana, O. 1990. The Media Expo
Page 101 and 102:
Part 1 : Demographic Questionnaire
Page 103 and 104:
2.2 Please choose () the level of y
Page 105:
BIOGRAPHICAL DATA Name : Mr. Preeda
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Graduate Students of Kasetsart University

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