Graduate Students of Kasetsart University

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Part 1: Demographic data of Kasetsart University graduate students. Part 2: Satisfaction of Kasetsart University graduate students in terms of the characteristics of the Graduate Student Organizational Journal. Part 3: Relationship between the Kasetsart University graduate students’ demographic data and their satisfaction with the types of information in the Graduate Student Organizational Journal. Part 4: Recommendations to improve the Graduate Student Organizational Journal. In addition, secondary research data were selected from related theses, studies and articles. Data Analysis Descriptive statistics including frequency, percentages, mean, were used to describe general demographic data of all students and their satisfaction in terms of the characteristics of the Graduate Student Organizational Journal, particularly its contents. Chi-square analysis was used to test the hypothesis at .05 significance level by using the SPSS statistical analysis software. Scoring Standard The researcher set the scoring standard as follows: The measurement of needs or satisfaction with the Graduate Student Organizational Journal in terms of characteristics and information types consisted of the following ratings: 65
Highest = 5 High = 4 Medium = 3 Low = 2 Lowest = 1 Mean of score set to identify needs of receiving or satisfaction with the GSO Journal in term of its characteristics and information types were rated as follows: Score 4.50-5.00 = The students had “Highest” level of needs or satisfaction. Score 3.50-4.49 = The students had “High” level of needs or satisfaction. Score 2.50-3.49 = The students had “Medium” level of needs or satisfaction. Score 1.50-2.49 = The students had “Low” level of needs or satisfaction. Score 0.00-1.49 = The students had “Lowest” level of needs or satisfaction. Statistical Analysis Frequency, percentages, and mean were used to describe general demographic data of all the students and their satisfaction in terms of the characteristics of the journal, particularly its content. Chi-square analysis was used to test the hypothesis. 66
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THESIS SATISFACTIONS OF KASETSART U
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TABLE OF CONTENTS Page LIST OF TABL
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LIST OF TABLES Table Page 1 Demogra
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LIST OF FIGURES Figure Page 1 A mod
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Kasetsart University graduate stude
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Expected Outcome The research findi
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CHAPTER II LITERATURE REVIEW This r
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Mass Communication Mass Communicati
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Forms of Mass Media Electronic medi
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method of using engraving tools on
Page 23 and 24: potential sales in each market and
Page 25 and 26: 1) Broadsheets: 600mm by 380mm (23
Page 27 and 28: The future of newspapers is cloudy,
Page 29 and 30: In the mid 15th century books began
Page 31 and 32: share most books through a public l
Page 33 and 34: ange from very small to very large-
Page 35 and 36: of Henry VIII. (1509). Before that
Page 37 and 38: - A publication issued in successiv
Page 39 and 40: follow; 2. Mechanical reproduction
Page 41 and 42: 1. Write the text normally, as desc
Page 43 and 44: 2a. If your printer prints on the u
Page 45 and 46: 1. Extrinsic Uncertainty Individual
Page 47 and 48: Individuals use the information rec
Page 49 and 50: Due to the Uses and Gratification t
Page 51 and 52: often overlook the need to include
Page 53 and 54: Once you have an idea of who your a
Page 55 and 56: careful, it can also cause us to wa
Page 57 and 58: Although the three approaches are o
Page 59 and 60: 2. Identify the particular problems
Page 61 and 62: that expert users want shortcuts or
Page 63 and 64: Figure 2 Sample Audience Analysis C
Page 65 and 66: Often information is viewed as a ty
Page 67 and 68: Looking at us as a species that exi
Page 69 and 70: Thomson and Philips (1995) studied
Page 71 and 72: Conceptual Framework Independent Va
Page 73: CHAPTER III RESEARCH METHODOLOGY Re
Page 77 and 78: Table 1 (Contd.) (n=385) Demographi
Page 79 and 80: Part 2: Satisfaction of Kasetsart U
Page 81 and 82: With reference to Table 2, and acco
Page 83 and 84: Table 5 Graduate Students’ Level
Page 85 and 86: Table 6 (Contd.) Context 76 (n=385)
Page 87 and 88: Part 3: Relationship between Kasets
Page 89 and 90: Results of the hypothesis test indi
Page 91 and 92: CHAPTER V CONCLUSIONS AND RECOMMEND
Page 93 and 94: Hypothesis 2: There is a significan
Page 95 and 96: These, it could be concluded that t
Page 97 and 98: Dominick, J. R. 1996. The Dynamic o
Page 99 and 100: Wijakkhana, O. 1990. The Media Expo
Page 101 and 102: Part 1 : Demographic Questionnaire
Page 103 and 104: 2.2 Please choose () the level of y
Page 105: BIOGRAPHICAL DATA Name : Mr. Preeda
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Graduate Students of Kasetsart University

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