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ee pulse - EEWeb

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INTERVIEW<br />

new platforms. People use money<br />

to say what they like and don’t<br />

like. It is impossible to survive in<br />

the semiconductor industry if you<br />

produce the same product year<br />

after year. This ever-present drive<br />

to improve and innovate is what<br />

makes it fun.<br />

What are you currently<br />

working on?<br />

I am the new manager for the<br />

applications group focused on<br />

optical sensors. (These are ambient<br />

light or proximity (IR) sensors.) I<br />

have the privilege of leading a<br />

talented team of engin<strong>ee</strong>rs as we<br />

work with the greatest electronics<br />

manufacturers around the world.<br />

Sensors are special because it isn’t<br />

just an electrical system. It’s an<br />

optical and mechanical one, too.<br />

Will the device be behind some kind<br />

of glass? Will there be plastic with<br />

a hole to allow access for the light?<br />

How much light can bounce around<br />

inside the product? How reflective<br />

is an object you want to target?<br />

(Black hair happens to be very<br />

non-reflective, yet the cell phone<br />

manufacturers want to turn off the<br />

touch scr<strong>ee</strong>n before you bring the<br />

phone to your ear. They don’t want<br />

it to only work for blondes…)<br />

What direction do you s<strong>ee</strong><br />

your business heading in the<br />

next few years?<br />

Sensors are growing like crazy!<br />

Consumer devices want to interact<br />

more naturally with their users.<br />

They want to save us power by<br />

turning down the backlight of a<br />

scr<strong>ee</strong>n in low-light conditions, so we<br />

can enjoy longer battery life. They<br />

want to understand our questions<br />

and interpret our gestures. They<br />

want to anticipate our desires and<br />

prepare. They want to help camera<br />

understand what kind of lighting<br />

conditions they operate in so we<br />

can take better pictures. There are<br />

so many more examples.<br />

What challenges do you<br />

fores<strong>ee</strong> in our industry?<br />

There are lots of challenges. The<br />

global work force is adjusting<br />

its footprint. While it might be<br />

advantageous to use cheaper<br />

labor, the time, cultural and<br />

communication differences are a<br />

big stumbling block for projects<br />

that span multiple continents. Still,<br />

money is a stronger driving force<br />

(especially in the limping recession)<br />

so we are willing to accept the<br />

challenge.<br />

Another challenge is “the next big<br />

thing”. Cell phones kept getting<br />

smaller and then acquired touch<br />

scr<strong>ee</strong>ns. They have great cameras<br />

and organize our personal and<br />

professional lives. Really, though,<br />

we haven’t s<strong>ee</strong>m much that is new.<br />

The platform s<strong>ee</strong>ms to be moving<br />

from hardware to software. It’s not<br />

“What can the silicon do”, but more<br />

“What can we do with the silicon?”<br />

Almost everyone has a cell phone.<br />

What is the next device everyone<br />

will have?<br />

<strong>EEWeb</strong> | Electrical Engin<strong>ee</strong>ring Community Visit www.<strong>ee</strong>web.com 7<br />

FEATURED INTERVIEW

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