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Web Analytics Understanding user behavior and ... - pace university

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Here we examine Haircolor first:<br />

Attributes: Hair Color Reference: positive: sunburned<br />

b1 = blonde<br />

b2 = red<br />

b3 = brown<br />

Average Entropy = 0.50<br />

negative: none<br />

B) Now let’s examine to see if the Height attribute has lower or higher entropy than Hair<br />

Color.<br />

Entropy calculations for attribute “Height”<br />

14

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