19.08.2013 Views

Web Analytics Understanding user behavior and ... - pace university

Web Analytics Understanding user behavior and ... - pace university

Web Analytics Understanding user behavior and ... - pace university

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

E: Creation of data sets for See5/C5.0<br />

See5/C5.0 is used to extract patterns from the <strong>user</strong> <strong>behavior</strong> on the website. The patterns are<br />

extracted with website destination as key attribute. Keyword as attribute is also used.<br />

In this case, the analysis has been for all the <strong>user</strong>s who have come to the root page of the csis. If<br />

the <strong>user</strong> is exiting the page immediately by not accessing any further information in just few<br />

seconds (in most cases its 2 sec, but the duration has varied from 1-4 secs), then the <strong>user</strong>s<br />

destination has not been CSIS.<br />

Stages are nothing but the pages accessed by the <strong>user</strong> right immediately after the query in the<br />

search website. If the <strong>user</strong> just visits the root page then its just stage 1. If more pages have been<br />

visited by the <strong>user</strong> then accordingly stages have been given numbers. Stage 3 is given either<br />

number 1 or more to indicate the number of pages, he/she went to.<br />

1. Data File for See5/C5.0:<br />

The below csis.data file is a partial data file from the original data file.<br />

csis.data<br />

<strong>pace</strong> <strong>university</strong>,1,1,1,yes.<br />

<strong>pace</strong> <strong>university</strong>,1,0,0,no.<br />

PACE,1,0,0,no.<br />

Pace University,1,0,0,no.<br />

health curriculums,1,0,0,no.<br />

55

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!