Web Analytics Understanding user behavior and ... - pace university

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Description Humankind has given itself the scientific name homo sapiens- man the wise - because our mental capacities are so important to our everyday lives and our sense of self. The field of artificial intelligence or AI attempts to understand intelligent entities. But unlike philosophy and psychology, which are also concerned with intelligence, AI strives to build intelligent entities as well as understand them. Machine Learning, Data Mining and Data Warehousing Machine learning is flexible methods for capturing the relationships in data - "summarization" or "compression" into a relational form (tree/rule styles, etc) or function approximation (neural nets, etc) For example we investigate learning from structured databases (for applications such as screening loan applicants), image data (applications such as character recognition), and text collections (for applications such as locating relevant sites on the World Wide Web). For example, we might have 6
a decision tree to help a financial institution decide whether a person should be offered a loan: Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Data are any facts, numbers, or text that can be processed by a computer. Today, organizations are accumulating vast and growing amounts of data in different formats and different databases. This includes: •operational or transactional data such as, sales, cost, inventory, payroll, and accounting •no operational data, such as industry sales, forecast data, and macro economic data •meta data - data about the data itself, such as logical database design or data dictionary definitions 7
Page 1 and 2: Web Analytics Understanding user be
Page 3 and 4: CONTENTS Acknowledgement………
Page 5: web site what he or she needs. But
Page 9 and 10: With data mining, a retailer could
Page 11 and 12: Occam's Razor (Specialized to Decis
Page 13 and 14: Pete Brown Tall Heavy No None John
Page 15 and 16: Attribute: Height Reference: positi
Page 17 and 18: D) Now let’s examine to see if th
Page 19 and 20: Similarly, we now choose another te
Page 21 and 22: See5/C5.0 See5/C5.0 is a sophistica
Page 23 and 24: Attribute Case 1 Case 2 Case 3 ....
Page 25 and 26: The file hypothyroid.names looks li
Page 27 and 28: Explicitly-defined attributes The n
Page 29 and 30: Attributes defined by formulas The
Page 31 and 32: the value of flight time is the num
Page 33 and 34: The main window of See5 has six but
Page 35 and 36: Many of the options have default va
Page 37 and 38: :...TT4 61: :...referral source in
Page 39 and 40: else if on thyroxine equals f then
Page 41 and 42: The Problem Server log files from C
Page 43 and 44: A: Server log files The following a
Page 45 and 46: 24.4.255.251 - - [02/Jul/2001:16:59
Page 47 and 48: 128.48.26.71 / "http://www.google.c
Page 49 and 50: w%5D=&wf%5B1%5D%5Br%5D=%2B&wf%5B1%5
Page 51 and 52: 200.205.16.130 - - [05/Jul/2001:19:
Page 53 and 54: 200.205.16.130 - - [05/Jul/2001:19:
Page 55 and 56: E: Creation of data sets for See5/C
Page 57 and 58:
pace university,1,0,0,no. pace univ
Page 59 and 60:
PACE,1,0,0,no. pace university,1,1,
Page 61 and 62:
Time: 0.0 secs Explanation: -------
Page 63 and 64:
No of users: 103 2.Pace university
Page 65 and 66:
A Real Life Scenario Kat walks into
Page 67 and 68:
DHTM can be used to create links ba
Page 69 and 70:
A) Website: http://csis.pace.edu/~b
Page 71 and 72:
As the page loads links based on th
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http Referrer: Null When the http r
Page 75 and 76:
Case 1: When the user came to the w
Page 77 and 78:
As the page loads links based on th
Page 79 and 80:
Hence, the administrator tool gives
Page 81 and 82:
Issues and Scope: Cleaning the 412M
Page 83:
an understanding will lead to some
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