Web Analytics Understanding user behavior and ... - pace university

A Real Life Scenario
Kat walks into CVS Pharmacy with the intention to buy chocolates. She has chocolates in her mind
and walks into the store. At the entrance a sales clerk greets her and says, "Madam, we have Mars,
M&M's, Snickers, Reeses". Which of these do you want? Please feel free to go ahead and look
around, if any of these are not in your mind. Kat chooses M&M's, pays at the counter and walks
out. This is a very lovely situation where Kat didn't have to walk into the lengthy aisles, search for
the chocolates again there. She decides on M&M's, picks them up, pays for it and leaves.
But how probable is this where the store clerk is right at the door, greeting with what you need? It's
really hard to believe if we can ever have such a convenience. But with the knowledge we know
about the web site users, their search keywords, the pages they surfed, can a possible "Kat in CVS
Pharmacy Store" scenario be created?
A Real Life Scenario in Cyberspace:
A web application has been developed which can make the searching for information on a web
page easy.
This is a new web application and it hasn’t been used on any web site as of now. As a result,
it’s new, innovative, makes life easier.
Personalization for the user at the website end based on his search keywords.
Various options have been looked into to make the website more user and search friendly.
Applications:
65