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Download - The Word Magazine

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50 <strong>The</strong> look<br />

Heritage Design<br />

rue Blanche<br />

To most, Rue Blanche is known as a purveyor of softness<br />

for everyday women – not too loud, but not too quiet either.<br />

To fashion insiders though, the Brussels-based brand is<br />

better known for its twice-yearly catalogue. We zoom in on<br />

the 25-year-old look book, digging deep into its archive to<br />

discover that pretty much the entire cream of the crop of<br />

Belgian fashion and graphic design has, at some point or the<br />

other, had a hand in its making.<br />

Spring / Summer 1990, shot by François Matthys<br />

Photographer Pauline Miko<br />

Autumn / Winter 1998, featuring a fresh-faced Anne-Catherine Lacroix Spring / Summer 2003, shot by Andrea Lennon

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