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insights from the british monarchy - BURA - Brunel University

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having <strong>the</strong> Coronation televised. A resolute public, spirited lobbying <strong>from</strong> <strong>the</strong><br />

BBC, and a concerted campaign by <strong>the</strong> British press led to a volte face on <strong>the</strong><br />

part of <strong>the</strong> Establishment and <strong>the</strong> cameras were, finally, allowed into <strong>the</strong><br />

Abbey (Cannadine 1983; Cockerell 1988; Hennessy 2007; Pimlott 2002).<br />

Among <strong>the</strong> ineffectual objections raised against having <strong>the</strong> ceremony<br />

televised by <strong>the</strong> great and <strong>the</strong> good were those voiced by <strong>the</strong> British Minister,<br />

Sir Winston Churchill, and <strong>the</strong> Queen’s Private Secretary who were worried<br />

that considerable strain would be placed on <strong>the</strong> Queen caused by <strong>the</strong> TV<br />

cameras and studio lights. The Palace was also concerned that any<br />

imperfections in <strong>the</strong> ceremony, or in behaviour, could be a National<br />

embarrassment.<br />

For his part, The Archbishop of Canterbury was exercised at <strong>the</strong> thought that<br />

<strong>the</strong> general populace might not show due decorum whilst viewing <strong>the</strong><br />

ceremony: he was especially horrified at <strong>the</strong> thought that some might watch<br />

<strong>the</strong> ceremony whilst imbibing beer in a public house.<br />

As noted by Macmillan, <strong>the</strong> will of <strong>the</strong> people prevailed and <strong>the</strong><br />

establishment had to affect a gracious climb-down (Catterall 2003; Hennessy<br />

2007 p. 243-244).<br />

In a powerful way, <strong>the</strong> televising of <strong>the</strong> Coronation had ‚democratised‛ <strong>the</strong><br />

Crown to a degree hi<strong>the</strong>rto unknown. It came with a realisation that <strong>the</strong> real<br />

power behind <strong>the</strong> throne was <strong>the</strong> British public who watched <strong>the</strong> Coronation at<br />

home on <strong>the</strong>ir TV screens ra<strong>the</strong>r than those on <strong>the</strong> choir side of <strong>the</strong> rood<br />

screen within Westminster Abbey. The effect of <strong>the</strong> broadcast was<br />

momentous with two eminent US sociologists who in analysing public<br />

response to <strong>the</strong> Coronation Rites concluded that it was nothing less than a<br />

religious experience on a national scale (Shils and Young 1953).<br />

On Coronation Day (2 June, 1953) an extraordinary 20 million people (40% of<br />

<strong>the</strong> population) watched <strong>the</strong> service on television in a country which still only<br />

had 2.5 million television sets. Arguably, Queen Elizabeth II was <strong>the</strong> first<br />

British Sovereign to be truly crowned, ‚in <strong>the</strong> sight of <strong>the</strong> people,‛ as <strong>the</strong><br />

coronation service has long ordained (Cannadine 1983 p.158). The broadcast<br />

revealed that in a more egalitarian and technology-orientated age <strong>the</strong> Rites of<br />

Monarchy can no longer be <strong>the</strong> preserve of <strong>the</strong> few but should be accessible to<br />

<strong>the</strong> Crown’s brand community of millions both at home and overseas. Indeed,<br />

such was <strong>the</strong> global interest in <strong>the</strong> ceremony that <strong>the</strong> US-based Time Magazine<br />

made a bold and atypical claim that ‚The whole world is royalist now.‛<br />

(Shawcross 2002 p.54)<br />

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