20.08.2013 Views

insights from the british monarchy - BURA - Brunel University

insights from the british monarchy - BURA - Brunel University

insights from the british monarchy - BURA - Brunel University

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

References<br />

Aaker, D.A., and Joachimsthaler, E . (1999) ‚The lure of global branding‛,<br />

Harvard Business Review, November-December pp. 137-144.<br />

43<br />

Aaker, D.A., and Joachimsthaler, E. A. (2000) ‚The brand relationship<br />

spectrum: The key to <strong>the</strong> brand architecture challenge‛, California Management<br />

Review, Vol. 42, No.4, pp.8-23.<br />

Aaker, D.A. (2004) ‚Leveraging <strong>the</strong> corporate brand‛, California Management<br />

Review, Vol. 46, No. 3, pp. 6-26.<br />

Agle, B.R., and Wood, D.J. (1997) ‚Towards a <strong>the</strong>ory of stakeholder<br />

identification and salience: defining <strong>the</strong> principle of who and what really<br />

counts‛, Academy of Management Review, Vol. 22, No. 4, pp. 853-886.<br />

Albert, S., and Whetten, D.A. (1985) ‚Organizational identity,‛ in Cummings,<br />

LL., and Staw, B.M. (eds) Research in Organizational Behavior, Vol.7. JAI Press,<br />

Greenwich, CT, pp. 263-295.<br />

Andrews, K.R. (1980) The Concept of Corporate Strategy, Irwin, Homewood, IL.<br />

Argenti, P.A., and Druckenmiller, B. (2004) ‚Reputation and <strong>the</strong> corporate<br />

brand‛, Corporate Reputation Review, Vol. 6. No. 4, pp. 368-374.<br />

Anglo-Saxon Chronicle (1086/1087), Peterborough Manuscript (1996<br />

translation) in Cohen, M.J., and Major, J. (2004) History in Quotations, Cassell,<br />

London, p.217.<br />

Badot, O., and Cova, B. (1995) ‚Communuate et consommation: prospective<br />

pour un marketing tribal‛, Revue Francaise du Marketing, Vol., 1, No 151, pp. 5-<br />

17.<br />

Bagehot, W. (1867) The English Constitution, Chapman and Hall, London.<br />

Balmer, J.M.T. (2008) ‚Corporate brands, <strong>the</strong> British Monarchy and <strong>the</strong><br />

resource-based view of <strong>the</strong> firm‛, International Studies of Management and<br />

Organizations, Vol. 37, No. 4, pp. 20-45.<br />

43

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!