ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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TO: Michelle Geller City of Escondido M E M O R A N D U M FROM: Roger Dale, Managing Principal The Natelson Dale Group, Inc. (TNDG) Paul Hendershot Hendershot Economics SUBJECT: Profile of Local Workforce & Training Resources DATE: April 2, 2012 FILE: #3980 This memorandum provides the “Profile of Local Workforce & Training Resources” work product for the Economic Development Master Plan process. The data provided in the following tables are from Economic Modeling Specialists, Inc. (EMSI) and the institutions’ respective websites 1 . Table 1, on pages 2 to 4, provides a summary matrix of the local workforce and training resources in the North County region of San Diego County. The matrix provides the institutions’ locations, summary descriptions of the institutions and programs offered, along with the number of degrees and certificates issued in 2010 by institution. In the interest of providing a comprehensive list of workforce and training resources, we have included some institutions for which certificate and/or degree data are not available. In some cases these schools do not provide academic certificates or degrees (e.g., America Truck Driving School); in others, the institutions are learning centers or satellite campuses that do not grant certificates/or degrees or do not break out the data separately from their main campuses (e.g., University of Phoenix - San Marcos Learning Center). Table 2, on page 5, provides a summary of the number of degrees and certificates (by category) granted in 2010 by region, including Escondido, North County, and San Diego County. Along with the number of degrees, the table shows the number of certificates and degrees (by category) granted per 100,000 in population, providing a standardized comparative measure of the number of certificates/degrees granted in each region. The table generally shows that the City and the North County “underperform” relative to the County in terms of the number certificates/degrees granted. As shown in the table, there were 1,839 certificates/degrees granted per 100,000 in population in San Diego County, compared to 1,389 in the North County, and 44 in Escondido 2 . Along with Tables 1 and 2, the Institution Summary attachment provides a summary table of the number of degrees and certificates granted (by category) for each institution for the years 2003 to 2010. 1 The EMSI data is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. 2 It should be emphasized that the number of certificates/degrees may be somewhat understated in the North County region. There are some satellite campuses (e.g., National University, California College-San Diego, and University of Phoenix) in the North County region where students may attend classes, but their certificates/degrees are accounted for at the institutions’ main campuses. 24835 E. La Palma Ave., Suite I . Yorba Linda, California 92887 Phone: (714) 692-9596 . Fax: (714) 692-959
Memorandum to Michelle Geller 2012 Page 2 Table 1 Summary of Post-Secondary Institutions and Degrees/Certificates Granted, 2010 North County Region Total Institution Description Degrees Certificates Completions Cal State University San Marcos 333 S. Twin Oaks Valley Road. San Marcos 92096-0001 Gemological Institute of America (GIA) 5345 Armada Drive Carlsbad 92008 Golf Academy of America (GAA)1950 Camino Vida Roble, Suite 125, Carlsbad 92008 Healing Hands School of Holistic Health 125 W. Mission Ave Suite 212 Escondido 92025 Kaplan College-Vista 2022 University Drive Vista 92083 Mira Costa College One Barnard Drive Oceanside 92056 One of two CSU campuses in San Diego County. Opened in 1990. 2010 enrollment was 9,767. Offers degrees in more than 30 programs. The campus' three colleges - Arts and Sciences, Business Administration, and Education - offer undergraduate majors, master's-level graduate programs, and elementary and secondary teaching credentials that allow an emphasis on bilingual education. Robert Mouawad Campus at GIA World Headquarters Educational programs for gemology - laboratory services, instruments, and research. GAA is the largest and oldest two–year golf college in the world. Provides education and training for careers in: Golf professionals and teaching professionals, Golf tournament organizers, Directors of operations and general managers, Golf manufacturing reps and product development specialists Offers an associate's degree in Golf Complex Operations and Management. Offers certified training programs in Massage Technician Training, Massage Therapist, and Holistic Health Practitioner. Additional classes include: Holistic Nutrition, Deep Tissue Manipulations, Zen Touch Shiatsu, Reflexology, Homeopathy, and Massage School. Private educational provider of offer various diploma and degree programs. Vista campus offers career-focused programs - including Allied Health, Criminal Justice, and Nursing - during the day and evening. Second community college founded in San Diego County. Three campuses: Oceanside, San Elijo, and a Community Learning Center (noncredit courses) in Oceanside. Has one of the highest UC transfer rates of all community colleges in San Diego County. 24835 E. La Palma Ave., Suite I . Yorba Linda, California 92887 Phone: (714) 692-9596 . Fax: (714) 692-959 1,996 0 1,996 0 3,598 3,598 140 0 140 0 34 34 28 894 922 528 513 1,041
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ESCONDIDO COMPREHENSIVE ECONOMIC DE
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CONTENTS EXECUTIVE SUMMARY OF CEDS
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Executive Summary of CEDS Implement
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Age, 2000/2010 Educational Attainme
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Background Data type Analysis in th
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Analysis of Economic Development Pr
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Cluster 7 Energy Generation Hospita
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CEDS Goals and Objectives -- Defini
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Community and Private Sector Partic
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Strategic Projects, Programs and Ac
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CEDS Implementation Plan ESCONDIDO
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Goal Consistently convey a message
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Goal Create jobs / expand tax base
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Goal Improve residential quality of
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Goal Improve residential quality of
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Goal Improve employment opportuniti
Page 61 and 62: Trade San Diego Center for Internat
Page 63 and 64: CEDS Implementation Plan F.2. Recom
Page 65 and 66: Strategies/Strategies 1. Expand Cit
Page 67 and 68: CEDS Implementation Plan F.4. Integ
Page 69 and 70: APPENDIX A. Escondido Market Overvi
Page 71 and 72: Table of Contents I. INTRODUCTION .
Page 73 and 74: I. INTRODUCTION This document provi
Page 75 and 76: Table 2. Race/Ethnicity by Area, 20
Page 77 and 78: Personal and Household Income Per C
Page 79 and 80: Figure 4. Average Household Income
Page 81 and 82: Overview of Economic Conditions The
Page 83 and 84: Figure 9. Median Sales Prices for H
Page 85 and 86: Figure 12. Building Permits by Resi
Page 87 and 88: Employment by Industry Figure 15 pr
Page 89 and 90: Manufacturing (-574), while the Tra
Page 91 and 92: Table 9. Industry Employment Growth
Page 93 and 94: Figure 17. Share of Employment by O
Page 95 and 96: Wages In addition to industry emplo
Page 97 and 98: Whereas Figure 20 and Figure 21 sho
Page 99 and 100: Figure 23. Economically Distressed
Page 101 and 102: Project/ Location Core Data 2808 Ha
Page 103 and 104: Target Areas Target Area 1 - Downto
Page 105 and 106: Target Area 4 - South Escondido Bou
Page 107 and 108: Target Area 7 - Westfield’s Regio
Page 109 and 110: Recent projects in this area includ
Page 111: APPENDIX B. Profile of Local Workfo
Page 115 and 116: Memorandum to Michelle Geller April
Page 117 and 118: ATTACHMENT SUMMARY OF INSITUTIONS I
Page 119 and 120: Completions 8,000 7,000 6,000 5,000
Page 121 and 122: Completions 40 35 30 25 20 15 10 5
Page 123 and 124: Completions 1,200 1,000 800 600 400
Page 125 and 126: Completions 3,500 3,000 2,500 2,000
Page 127 and 128: Completions 40 35 30 25 20 15 10 5
Page 129 and 130: ESCONDIDO COMPETITIVE ASSESSMENT Su
Page 131 and 132: CONTENTS EXECUTIVE SUMMARY 1 COMPAR
Page 133 and 134: LIST OF TABLES & FIGURES FIGURES Fi
Page 135 and 136: Executive Summary Comparisons of Es
Page 137 and 138: Executive Summary currently designa
Page 139 and 140: Executive Summary Murrieta currentl
Page 141 and 142: • Employment Leaders • Workforc
Page 143 and 144: ESCONDIDO COMPETITIVE ASSESSMENT B.
Page 145 and 146: B.2.3. Residential Building Permits
Page 147 and 148: Comparisons of Escondido with Close
Page 157 and 158: B.4.2. Housing Market Stress Compar
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Business Taxes Comparisons of Escon
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Comparisons of Escondido with Close
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Economic Development Marketing Comp
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Marketing components, notes (genera
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Comparisons of Escondido with Close
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Comparisons of San Diego County and
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Comparisons of San Diego County and
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Appendix A. Cities’ Variations in
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Escondido Target Industry Analysis
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TABLES Table 1. Summary Cluster Mat
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II. EXECUTIVE SUMMARY Overview of M
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Cluster 2011 LQ Relative to U.S. In
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Table 3. Share of Total Employment
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III. PROFILES OF CANDIDATE CLUSTERS
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Figure 3. Escondido Map Source: ESR
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Action Sports As shown below, the N
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Advanced Precision Manufacturing Ad
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Agribusiness & Ag-Tech As shown bel
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Business and Professional Services
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Cleantech Cleantech is an emerging
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Culture, Entertainment, and Tourism
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Defense Related Manufacturing As sh
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Education and Knowledge Creation No
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Elderly Care Services The City acco
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Energy Generation The Energy Genera
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Hospitals and Healthcare With over
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Information, Communications, Techno
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Medical Devices While pharmaceutica
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Pharmaceuticals The Pharmaceuticals
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Retail Trade While retail is often
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Specialty Foods and Beverages The N
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APPENDIX A: Cluster Definitions (Co
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NAICS* INDUSTRY DESCRIPTION 523110
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Infrastructure Projects List LOW LO
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APPENDIX F. List of CEDS Committee
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APPENDIX G. Stakeholders Interviewe
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APPENDIX H. EDA-Required Census Dat
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Table H-2 Population, Per Capita In
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ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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