ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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Comparisons of Escondido with Close-By Communities times incomes in Escondido (see Table B-6, below), which would imply that affordability percentages in those two cities should be considerably higher than Escondido figures. Table B-6. Home Median Sales Prices and Affordability 3 by ZIP code, December 2011 ZIP - Community Affordability, SF Detached Dec. 2011 Median Price Affordability, Attached Dec. 2011 Median Price 92010 - CARLSBAD 27% $490,000 57% $258,000 92008 - CARLSBAD 25% $517,500 56% $263,950 92009 - CARLSBAD 17% $634,750 53% $285,000 92011 - CARLSBAD 16% $646,500 40% $365,000 92027 - ESCONDIDO 56% $265,000 83% $124,000 92026 - ESCONDIDO 53% $284,350 87% $103,250 92025 - ESCONDIDO 47% $321,000 85% $118,000 92029 - ESCONDIDO 32% $440,000 (no data) (no data) 92058 - OCEANSIDE 52% $287,450 81% $136,900 92057 - OCEANSIDE 49% $309,450 79% $147,000 92056 - OCEANSIDE 42% $350,000 76% $163,000 92054 - OCEANSIDE 35% $414,000 72% $183,000 92128 - RANCHO BERNARDO 27% $485,000 62% $228,000 92127 - RANCHO BERNARDO 15% $665,950 63% $225,000 92069 - SAN MARCOS 44% $337,000 77% $160,000 92078 - SAN MARCOS 33% $430,000 59% $247,500 92083 - VISTA 55% $270,000 73% $179,495 92084 - VISTA 50% $303,500 85% $115,000 92081 - VISTA 45% $333,450 75% $170,000 Source: North San Diego County Association of REALTORS HomeDex Report; TNDG Highest affordability percent = B.6. How Local Policies and Practices Compare B.6.1. Competitive Factors Such as Taxes, etc. The information in the following tables (Table B-7 and Table B-8, below) was primarily extracted from the Kosmont-Rose Institute Cost of Doing Business Survey, and updated selectively. The tables highlight 3 HomeDex affordability percentages assume homeowners place 20 percent down and spend no more than a third of their income on housing. For example, for North County during December 2011 a household required an annual income of $48,293 for the median-priced Single Family Attached home, at $229,500 – an amount earned by 62 percent of San Diego County households. ESCONDIDO COMPETITIVE ASSESSMENT | The Natelson Dale Group, Inc. 27
Comparisons of Escondido with Close-By Communities various competitive factors including: business and other taxes, development impact fees, special zones and transportation options. Business Taxes The business tax figures represent the estimated tax amount for the first $10M in receipts or the first 100 employees. Based on these figures, Escondido is, generally speaking, situated roughly in the middle of the competitive communities among the various tax categories with rates of $1,595 for office and retail uses and $1,055 for industrial-type uses. The communities of Carlsbad, Oceanside and Vista have higher rates for all of the business tax categories. The approximate 4 ranking of the communities on Table B-7 is shown below, from lowest (starting at 1) to highest tax rates. San Marcos San Diego Murrieta Escondido Vista Carlsbad Oceanside Temecula Development Impact and Exaction Fees 1 2 3 4 5 6 7 (insufficient data to rank) Escondido, Carlsbad and Vista have the fewest number (3) of identified development impact and exaction fees. For Escondido this includes a public facilities fee, scheduled impact/trip fee and an art in public places fee. The other competitive communities of Murrieta, Oceanside, San Diego, San Marcos and Temecula have all, or nearly all, of the development impact and exaction fees, as identified by Kosmont-Rose. Special Zones All the competitive communities and Escondido are within the North San Diego County Recycling Market Development Zone (RMDZ), a state-sponsored program that combines recycling with economic development to promote new businesses and expand existing ones, and divert waste from landfills. Three communities have an identified Business Improvement District (BID); Escondido formerly had a BID but it no longer exists. Escondido also has a Business Enhancement Zone (BEZ), which targets certain types of businesses and locations within the city that are eligible to apply for incentives intended to offset development and connection fees. Within the BEZ, the City has a Façade and Property 4 The data are not directly comparable across all cities and business classes, due to different methods and varying rates. See Table B-7 for details. ESCONDIDO COMPETITIVE ASSESSMENT | The Natelson Dale Group, Inc. 28
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ESCONDIDO COMPREHENSIVE ECONOMIC DE
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CONTENTS EXECUTIVE SUMMARY OF CEDS
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Executive Summary of CEDS Implement
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Age, 2000/2010 Educational Attainme
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Background Data type Analysis in th
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Analysis of Economic Development Pr
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Cluster 7 Energy Generation Hospita
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CEDS Goals and Objectives -- Defini
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Community and Private Sector Partic
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Strategic Projects, Programs and Ac
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CEDS Implementation Plan ESCONDIDO
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Goal Consistently convey a message
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Goal Create jobs / expand tax base
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Goal Improve residential quality of
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Goal Improve residential quality of
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Goal Improve employment opportuniti
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Trade San Diego Center for Internat
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CEDS Implementation Plan F.2. Recom
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Strategies/Strategies 1. Expand Cit
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CEDS Implementation Plan F.4. Integ
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APPENDIX A. Escondido Market Overvi
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Table of Contents I. INTRODUCTION .
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I. INTRODUCTION This document provi
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Table 2. Race/Ethnicity by Area, 20
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Personal and Household Income Per C
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Figure 4. Average Household Income
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Overview of Economic Conditions The
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Figure 9. Median Sales Prices for H
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Figure 12. Building Permits by Resi
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Employment by Industry Figure 15 pr
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Manufacturing (-574), while the Tra
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Table 9. Industry Employment Growth
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Figure 17. Share of Employment by O
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Wages In addition to industry emplo
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Whereas Figure 20 and Figure 21 sho
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Figure 23. Economically Distressed
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Project/ Location Core Data 2808 Ha
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Target Areas Target Area 1 - Downto
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Target Area 4 - South Escondido Bou
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Target Area 7 - Westfield’s Regio
Page 109 and 110: Recent projects in this area includ
Page 111 and 112: APPENDIX B. Profile of Local Workfo
Page 113 and 114: Memorandum to Michelle Geller 2012
Page 115 and 116: Memorandum to Michelle Geller April
Page 117 and 118: ATTACHMENT SUMMARY OF INSITUTIONS I
Page 119 and 120: Completions 8,000 7,000 6,000 5,000
Page 121 and 122: Completions 40 35 30 25 20 15 10 5
Page 123 and 124: Completions 1,200 1,000 800 600 400
Page 125 and 126: Completions 3,500 3,000 2,500 2,000
Page 127 and 128: Completions 40 35 30 25 20 15 10 5
Page 129 and 130: ESCONDIDO COMPETITIVE ASSESSMENT Su
Page 131 and 132: CONTENTS EXECUTIVE SUMMARY 1 COMPAR
Page 133 and 134: LIST OF TABLES & FIGURES FIGURES Fi
Page 135 and 136: Executive Summary Comparisons of Es
Page 137 and 138: Executive Summary currently designa
Page 139 and 140: Executive Summary Murrieta currentl
Page 141 and 142: • Employment Leaders • Workforc
Page 143 and 144: ESCONDIDO COMPETITIVE ASSESSMENT B.
Page 145 and 146: B.2.3. Residential Building Permits
Page 147 and 148: Comparisons of Escondido with Close
Page 157 and 158: B.4.2. Housing Market Stress Compar
Page 159: Comparisons of Escondido with Close
Page 163 and 164: Business Taxes Comparisons of Escon
Page 167 and 168: Economic Development Marketing Comp
Page 169 and 170: Marketing components, notes (genera
Page 173 and 174: Comparisons of San Diego County and
Page 175 and 176: Comparisons of San Diego County and
Page 177 and 178: Appendix A. Cities’ Variations in
Page 179 and 180: Escondido Target Industry Analysis
Page 181 and 182: TABLES Table 1. Summary Cluster Mat
Page 183 and 184: II. EXECUTIVE SUMMARY Overview of M
Page 185 and 186: Cluster 2011 LQ Relative to U.S. In
Page 187 and 188: Table 3. Share of Total Employment
Page 189 and 190: III. PROFILES OF CANDIDATE CLUSTERS
Page 191 and 192: Figure 3. Escondido Map Source: ESR
Page 193 and 194: Action Sports As shown below, the N
Page 195 and 196: Advanced Precision Manufacturing Ad
Page 197 and 198: Agribusiness & Ag-Tech As shown bel
Page 199 and 200: Business and Professional Services
Page 201 and 202: Cleantech Cleantech is an emerging
Page 203 and 204: Culture, Entertainment, and Tourism
Page 205 and 206: Defense Related Manufacturing As sh
Page 207 and 208: Education and Knowledge Creation No
Page 209 and 210: Elderly Care Services The City acco
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Energy Generation The Energy Genera
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Hospitals and Healthcare With over
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Information, Communications, Techno
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Medical Devices While pharmaceutica
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Pharmaceuticals The Pharmaceuticals
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Retail Trade While retail is often
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Specialty Foods and Beverages The N
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APPENDIX A: Cluster Definitions (Co
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NAICS* INDUSTRY DESCRIPTION 523110
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Infrastructure Projects List LOW LO
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APPENDIX F. List of CEDS Committee
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APPENDIX G. Stakeholders Interviewe
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APPENDIX H. EDA-Required Census Dat
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Table H-2 Population, Per Capita In
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ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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