ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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Analysis of Economic Development Problems and Opportunities Table B-4. Percentage Employment Change by Cluster by Region, 2009 - 2011 and Two-year Forecast. % Employment Change 2009-11 Forecast % Employment Change 2011-13 Cluster Escondido North County County Escondido North County County Action Sports 4.2% -1.8% -1.3% Advanced Precision Mfg 4.7% -0.1% 1.2% Agribusiness and Ag-Tech 4.9% 5.5% 5.4% Business and Professional Services 3.6% 3.3% 0.4% Cleantech 12.4% 5.0% 8.8% Culture, Entertainment, and Tourism 1.6% 0.1% 0.0% Defense and Military 5.9% 3.4% -2.6% Education and Knowledge Creation 0.7% 14.6% 23.9% Elderly Care Services 7.3% 7.8% 6.0% Hospitals and Healthcare 5.8% 7.5% 7.4% Information, Communications, Technology -11.6% -6.9% -10.5% Medical Devices 16.8% 10.5% 11.5% Pharmaceuticals 0.0% 6.4% 6.3% Renewable Energy and Fossil Fuels -2.4% 18.0% 3.9% Retail Trade 0.1% 0.8% 0.9% Specialty Foods and Beverages 37.9% 13.0% 8.5% Source: EMSI Covered Employment; Hendershot Economic 4.0% -8.9% -7.8% 5.2% -5.5% -0.5% -5.2% -4.6% -5.1% 1.5% 0.8% 1.0% 8.1% 8.9% 9.6% 0.9% 2.8% 1.7% 0.0% 4.9% 4.5% -2.0% 3.4% 6.4% 9.3% 9.6% 7.7% 6.1% 6.2% 6.0% -5.8% -1.8% -0.4% 8.5% 4.4% 4.3% 0.0% 10.6% 8.0% -9.0% -4.0% -1.7% -0.6% 1.6% 1.4% 17.6% 19.0% 15.2% ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) | The Natelson Dale Group, Inc 24
ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) C. CEDS Goals and Objectives -- Defining Regional Expectations C.1. Identified Goals and Strategies The following Goals and Strategies emerged from the CEDS Committee’s second meeting: GOALS (in priority order) 1. Create new jobs through business retention/expansion/attraction 2. Expand City’s tax base 3. Improve employment opportunities of Escondido residents; upgrade workforce preparedness 4. Improve amenities of Escondido as a residential community (residential quality of life) Based on the group discussion at the Committee’s third meeting, an additional goal has been included (as Goal #1) in the CEDS Implementation Plan (see Section F.1): • Consistently convey a message to the business/development community that the City of Escondido is “ready for business”; instill an attitude among City staff that economic development is a very high priority Note that these goals have varying implications in terms of the internalization of activities with the City. For example, for expanding the City's tax base, new businesses and development should occur within the City limits; while job creation can occur outside the City and still be beneficial to Escondido residents. Data in the Market Overview report for this project indicate that cross-commuting is common among all North County cities, including Escondido. Ideally, jobs created at locations outside the City will be in close proximity. In this regard, the jobs-rich community of Rancho Bernardo, immediately adjacent to Escondido, can be viewed as part of Escondido’s job base, and therefore a relatively advantageous location for new employment. STRATEGIES Create Jobs/Expand Tax Base A. Implement an identity/image enhancement program B. Implement target industry marketing program C. Coordinate with other North County cities on business attraction efforts – for unique applications and where otherwise warranted. ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) | The Natelson Dale Group, Inc 25
Page 1 and 2: ESCONDIDO COMPREHENSIVE ECONOMIC DE
Page 3 and 4: CONTENTS EXECUTIVE SUMMARY OF CEDS
Page 5 and 6: ESCONDIDO COMPREHENSIVE ECONOMIC DE
Page 7 and 8: Executive Summary of CEDS Implement
Page 9 and 10: Age, 2000/2010 Educational Attainme
Page 11 and 12: Background Data type Analysis in th
Page 13 and 14: Analysis of Economic Development Pr
Page 25 and 26: Cluster 7 Energy Generation Hospita
Page 27: Analysis of Economic Development Pr
Page 31 and 32: CEDS Goals and Objectives -- Defini
Page 33 and 34: Community and Private Sector Partic
Page 35 and 36: Strategic Projects, Programs and Ac
Page 37 and 38: CEDS Implementation Plan ESCONDIDO
Page 39 and 40: Goal Consistently convey a message
Page 41 and 42: Goal Create jobs / expand tax base
Page 55 and 56: Goal Improve residential quality of
Page 57 and 58: Goal Improve residential quality of
Page 59 and 60: Goal Improve employment opportuniti
Page 61 and 62: Trade San Diego Center for Internat
Page 63 and 64: CEDS Implementation Plan F.2. Recom
Page 65 and 66: Strategies/Strategies 1. Expand Cit
Page 67 and 68: CEDS Implementation Plan F.4. Integ
Page 69 and 70: APPENDIX A. Escondido Market Overvi
Page 71 and 72: Table of Contents I. INTRODUCTION .
Page 73 and 74: I. INTRODUCTION This document provi
Page 75 and 76: Table 2. Race/Ethnicity by Area, 20
Page 77 and 78: Personal and Household Income Per C
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Figure 4. Average Household Income
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Overview of Economic Conditions The
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Figure 9. Median Sales Prices for H
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Figure 12. Building Permits by Resi
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Employment by Industry Figure 15 pr
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Manufacturing (-574), while the Tra
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Table 9. Industry Employment Growth
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Figure 17. Share of Employment by O
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Wages In addition to industry emplo
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Whereas Figure 20 and Figure 21 sho
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Figure 23. Economically Distressed
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Project/ Location Core Data 2808 Ha
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Target Areas Target Area 1 - Downto
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Target Area 4 - South Escondido Bou
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Target Area 7 - Westfield’s Regio
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Recent projects in this area includ
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APPENDIX B. Profile of Local Workfo
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Memorandum to Michelle Geller 2012
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Memorandum to Michelle Geller April
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ATTACHMENT SUMMARY OF INSITUTIONS I
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Completions 8,000 7,000 6,000 5,000
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Completions 40 35 30 25 20 15 10 5
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Completions 1,200 1,000 800 600 400
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Completions 3,500 3,000 2,500 2,000
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Completions 40 35 30 25 20 15 10 5
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ESCONDIDO COMPETITIVE ASSESSMENT Su
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CONTENTS EXECUTIVE SUMMARY 1 COMPAR
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LIST OF TABLES & FIGURES FIGURES Fi
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Executive Summary Comparisons of Es
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Executive Summary currently designa
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Executive Summary Murrieta currentl
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• Employment Leaders • Workforc
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ESCONDIDO COMPETITIVE ASSESSMENT B.
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B.2.3. Residential Building Permits
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Comparisons of Escondido with Close
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B.4.2. Housing Market Stress Compar
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Business Taxes Comparisons of Escon
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Economic Development Marketing Comp
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Marketing components, notes (genera
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Comparisons of San Diego County and
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Comparisons of San Diego County and
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Appendix A. Cities’ Variations in
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Escondido Target Industry Analysis
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TABLES Table 1. Summary Cluster Mat
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II. EXECUTIVE SUMMARY Overview of M
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Cluster 2011 LQ Relative to U.S. In
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Table 3. Share of Total Employment
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III. PROFILES OF CANDIDATE CLUSTERS
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Figure 3. Escondido Map Source: ESR
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Action Sports As shown below, the N
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Advanced Precision Manufacturing Ad
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Agribusiness & Ag-Tech As shown bel
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Business and Professional Services
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Cleantech Cleantech is an emerging
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Culture, Entertainment, and Tourism
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Defense Related Manufacturing As sh
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Education and Knowledge Creation No
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Elderly Care Services The City acco
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Energy Generation The Energy Genera
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Hospitals and Healthcare With over
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Information, Communications, Techno
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Medical Devices While pharmaceutica
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Pharmaceuticals The Pharmaceuticals
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Retail Trade While retail is often
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Specialty Foods and Beverages The N
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APPENDIX A: Cluster Definitions (Co
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NAICS* INDUSTRY DESCRIPTION 523110
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Infrastructure Projects List LOW LO
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APPENDIX F. List of CEDS Committee
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APPENDIX G. Stakeholders Interviewe
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APPENDIX H. EDA-Required Census Dat
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Table H-2 Population, Per Capita In
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ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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