ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

More documents

Recommendations

Info

Goal Create jobs / expand tax base Strategy: Opportunity or Challenge to be Addressed 4. Implement target industry marketing program to attract new firms in highpriority clusters (cont.) Task Force to establish an initial set of “focus targets.” Recommended “focus targets” include “showcase” clusters of Cleantech, and Hospitals and Healthcare, plus other target clusters that offer the potential for leveraging other strategic interests: Specialty Foods and Beverages, and the related strategy of supporting the agriculture, wine and tourism industries. The selected “focus targets” should also reflect the industry screening process conducted for this CEDS, land availability, economic development institutional capabilities that currently exist in or to be initiated as part of the Action Plan, and budgetary considerations. 5. Enhance outreach and marketing for economic development, through a set of coordinated channels The intent of this strategy is to enhance and CEDS Implementation Plan Action Item 5a. Establish “Business Ambassadors” program to utilize high-profile Escondido businesspersons as advocates in marketing effort Cost Implication ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) | The Natelson Dale Group, Inc Cross Reference to Other City Documents N/A 2011-2012 Council Action Plan 40
Goal Create jobs / expand tax base Strategy: Opportunity or Challenge to be Addressed 5. Enhance outreach and marketing for economic development, through a set of coordinated channels (cont.) supplement the professional marketing program (as outlined in Strategies 4 and 6) through support roles of elected officials and community stakeholders. This activity should be coordinated through the Economic Development Task Force and the strategy to establish dedicated economic development staff within the City. Current informal practices for this function, which now occur through the Mayor’s office, for example, should be considered in conjunction with more formalized, structured procedures, such as business retention surveys widely in use in the economic development profession. Consistent with Action Item 1g, it is critical that the involvement of City Council members and local business leaders is subject to a set of consistent protocols and otherwise coordinated with the City’s newly established economic development staff. CEDS Implementation Plan Action Item 5b. Investigate implementation of formal business retention survey process, as part of the work plan for newlyestablished economic development staff Cost Implication $10,000 for business retention survey software ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) | The Natelson Dale Group, Inc Cross Reference to Other City Documents 41
Page 1 and 2: ESCONDIDO COMPREHENSIVE ECONOMIC DE
Page 3 and 4: CONTENTS EXECUTIVE SUMMARY OF CEDS
Page 7 and 8: Executive Summary of CEDS Implement
Page 9 and 10: Age, 2000/2010 Educational Attainme
Page 11 and 12: Background Data type Analysis in th
Page 13 and 14: Analysis of Economic Development Pr
Page 25 and 26: Cluster 7 Energy Generation Hospita
Page 31 and 32: CEDS Goals and Objectives -- Defini
Page 33 and 34: Community and Private Sector Partic
Page 35 and 36: Strategic Projects, Programs and Ac
Page 37 and 38: CEDS Implementation Plan ESCONDIDO
Page 39 and 40: Goal Consistently convey a message
Page 41 and 42: Goal Create jobs / expand tax base
Page 43: Goal Create jobs / expand tax base
Page 55 and 56: Goal Improve residential quality of
Page 57 and 58: Goal Improve residential quality of
Page 59 and 60: Goal Improve employment opportuniti
Page 61 and 62: Trade San Diego Center for Internat
Page 63 and 64: CEDS Implementation Plan F.2. Recom
Page 65 and 66: Strategies/Strategies 1. Expand Cit
Page 67 and 68: CEDS Implementation Plan F.4. Integ
Page 69 and 70: APPENDIX A. Escondido Market Overvi
Page 71 and 72: Table of Contents I. INTRODUCTION .
Page 73 and 74: I. INTRODUCTION This document provi
Page 75 and 76: Table 2. Race/Ethnicity by Area, 20
Page 77 and 78: Personal and Household Income Per C
Page 79 and 80: Figure 4. Average Household Income
Page 81 and 82: Overview of Economic Conditions The
Page 83 and 84: Figure 9. Median Sales Prices for H
Page 85 and 86: Figure 12. Building Permits by Resi
Page 87 and 88: Employment by Industry Figure 15 pr
Page 89 and 90: Manufacturing (-574), while the Tra
Page 91 and 92: Table 9. Industry Employment Growth
Page 93 and 94: Figure 17. Share of Employment by O
Page 95 and 96:
Wages In addition to industry emplo
Page 97 and 98:
Whereas Figure 20 and Figure 21 sho
Page 99 and 100:
Figure 23. Economically Distressed
Page 101 and 102:
Project/ Location Core Data 2808 Ha
Page 103 and 104:
Target Areas Target Area 1 - Downto
Page 105 and 106:
Target Area 4 - South Escondido Bou
Page 107 and 108:
Target Area 7 - Westfield’s Regio
Page 109 and 110:
Recent projects in this area includ
Page 111 and 112:
APPENDIX B. Profile of Local Workfo
Page 113 and 114:
Memorandum to Michelle Geller 2012
Page 115 and 116:
Memorandum to Michelle Geller April
Page 117 and 118:
ATTACHMENT SUMMARY OF INSITUTIONS I
Page 119 and 120:
Completions 8,000 7,000 6,000 5,000
Page 121 and 122:
Completions 40 35 30 25 20 15 10 5
Page 123 and 124:
Completions 1,200 1,000 800 600 400
Page 125 and 126:
Completions 3,500 3,000 2,500 2,000
Page 127 and 128:
Completions 40 35 30 25 20 15 10 5
Page 129 and 130:
ESCONDIDO COMPETITIVE ASSESSMENT Su
Page 131 and 132:
CONTENTS EXECUTIVE SUMMARY 1 COMPAR
Page 133 and 134:
LIST OF TABLES & FIGURES FIGURES Fi
Page 135 and 136:
Executive Summary Comparisons of Es
Page 137 and 138:
Executive Summary currently designa
Page 139 and 140:
Executive Summary Murrieta currentl
Page 141 and 142:
• Employment Leaders • Workforc
Page 143 and 144:
ESCONDIDO COMPETITIVE ASSESSMENT B.
Page 145 and 146:
B.2.3. Residential Building Permits
Page 147 and 148:
Comparisons of Escondido with Close
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
B.4.2. Housing Market Stress Compar
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Business Taxes Comparisons of Escon
Page 165 and 166:
Page 167 and 168:
Economic Development Marketing Comp
Page 169 and 170:
Marketing components, notes (genera
Page 171 and 172:
Page 173 and 174:
Comparisons of San Diego County and
Page 175 and 176:
Comparisons of San Diego County and
Page 177 and 178:
Appendix A. Cities’ Variations in
Page 179 and 180:
Escondido Target Industry Analysis
Page 181 and 182:
TABLES Table 1. Summary Cluster Mat
Page 183 and 184:
II. EXECUTIVE SUMMARY Overview of M
Page 185 and 186:
Cluster 2011 LQ Relative to U.S. In
Page 187 and 188:
Table 3. Share of Total Employment
Page 189 and 190:
III. PROFILES OF CANDIDATE CLUSTERS
Page 191 and 192:
Figure 3. Escondido Map Source: ESR
Page 193 and 194:
Action Sports As shown below, the N
Page 195 and 196:
Advanced Precision Manufacturing Ad
Page 197 and 198:
Agribusiness & Ag-Tech As shown bel
Page 199 and 200:
Business and Professional Services
Page 201 and 202:
Cleantech Cleantech is an emerging
Page 203 and 204:
Culture, Entertainment, and Tourism
Page 205 and 206:
Defense Related Manufacturing As sh
Page 207 and 208:
Education and Knowledge Creation No
Page 209 and 210:
Elderly Care Services The City acco
Page 211 and 212:
Energy Generation The Energy Genera
Page 213 and 214:
Hospitals and Healthcare With over
Page 215 and 216:
Information, Communications, Techno
Page 217 and 218:
Medical Devices While pharmaceutica
Page 219 and 220:
Pharmaceuticals The Pharmaceuticals
Page 221 and 222:
Retail Trade While retail is often
Page 223 and 224:
Specialty Foods and Beverages The N
Page 225 and 226:
APPENDIX A: Cluster Definitions (Co
Page 227 and 228:
NAICS* INDUSTRY DESCRIPTION 523110
Page 229 and 230:
Page 231 and 232:
Page 233 and 234:
Page 235 and 236:
Page 237 and 238:
Infrastructure Projects List LOW LO
Page 239 and 240:
APPENDIX F. List of CEDS Committee
Page 241 and 242:
APPENDIX G. Stakeholders Interviewe
Page 243 and 244:
APPENDIX H. EDA-Required Census Dat
Page 245:
Table H-2 Population, Per Capita In
show all

ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?