ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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Strategic Projects, Programs and Activities Table E-1. Infrastructure Projects Potentially Eligible for EDA Grant Funding Project Located in Priority Project/Type Total Cost Distressed Areas LOW HARRF Influent Pump Station WASTEWATER UTILITIES $6,700,000 N LOW Lindley Reservoir Replacement WATER UTILITIES $4,200,000 N HIGH Recycled Water Easterly Main Extension WASTEWATER UTILITIES $6,905,000 N MEDIUM Traffic Signals and Intersections STREETS $1,630,325 Citywide MEDIUM Valley Boulevard Relocation STREETS $3,855,000 Y LOW Vista Verde Reservoir WATER UTILITIES $5,900,000 N LOW Water Line - Cemetery Area WATER UTILITIES $5,609,000 N MEDIUM Water Pipeline Replacement WATER UTILITIES $15,750,000 Citywide LOW HARRF Expansion Phase III - Ops Building WASTEWATER UTILITIES $4,500,000 Citywide LOW Lift Station No. 1 and Force Main WASTEWATER UTILITIES $9,300,000 N LOW Lift Station No. 8 Relocation WASTEWATER UTILITIES $3,850,000 N HIGH Recycled Water Easterly Main Trunk and Pump Station WASTEWATER UTILITIES $10,300,000 N MEDIUM Sewer Pipeline Rehabilitation / Replacement WASTEWATER UTILITIES $7,251,900 Citywide LOW Water Treatment Plant - Upgrades WATER UTILITIES $4,200,000 Citywide HIGH Citracado Parkway Extension STREETS $15,270,750+ N HIGH Street & Water/Sewer Improvements for Proposed Downtown Business Park Development Area STREETS TBD N (directly adjacent to area) LOW Various Escondido Creek Trail Improvements COMMUNITY SERVICES TBD Y HIGH but future "Advanced Water Treatment Plant" WASTEWATER UTILITIES $10,000,000+ N ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) | The Natelson Dale Group, Inc 32
CEDS Implementation Plan ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) F. CEDS Implementation Plan F.1. Implementation Plan Elements The CEDS Implementation Plan can be characterized in terms of three major categories of action items: 1. Expanding the City’s organizational capacity to carry out economic development initiatives. These foundational actions include: a. Establishing new City staff positions dedicated to economic development b. Effective utilization of partnerships/alliances with private and regional organizations c. Focused, systematic support from local business leaders and elected officials 2. “Core” economic development programs focused on creating jobs and expanding the City’s tax base. These activities include: a. A comprehensive marketing program, including a broad identity/image enhancement campaign and an industry-specific business retention/expansion/attraction effort b. Leveraging the City’s remaining land resources to create development opportunities to accommodate targeted job and fiscal revenue growth c. A series of measures aimed at improving the City’s development permitting processes and overall business friendliness 3. “Support” activities that will serve to enhance the City’s overall attractiveness to prospective businesses and their employees. These include: a. Action items aimed at improving the City’s residential quality of life b. Focused coordination on educational and workforce development issues The industry-specific business retention/expansion/attraction program would be based on the target industry clusters identified during the course of the CEDS process (with the initial marketing effort focused on the highest-priority clusters): ESCONDIDO COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) | The Natelson Dale Group, Inc 33
Page 1 and 2: ESCONDIDO COMPREHENSIVE ECONOMIC DE
Page 3 and 4: CONTENTS EXECUTIVE SUMMARY OF CEDS
Page 7 and 8: Executive Summary of CEDS Implement
Page 9 and 10: Age, 2000/2010 Educational Attainme
Page 11 and 12: Background Data type Analysis in th
Page 13 and 14: Analysis of Economic Development Pr
Page 25 and 26: Cluster 7 Energy Generation Hospita
Page 31 and 32: CEDS Goals and Objectives -- Defini
Page 33 and 34: Community and Private Sector Partic
Page 35: Strategic Projects, Programs and Ac
Page 39 and 40: Goal Consistently convey a message
Page 41 and 42: Goal Create jobs / expand tax base
Page 55 and 56: Goal Improve residential quality of
Page 57 and 58: Goal Improve residential quality of
Page 59 and 60: Goal Improve employment opportuniti
Page 61 and 62: Trade San Diego Center for Internat
Page 63 and 64: CEDS Implementation Plan F.2. Recom
Page 65 and 66: Strategies/Strategies 1. Expand Cit
Page 67 and 68: CEDS Implementation Plan F.4. Integ
Page 69 and 70: APPENDIX A. Escondido Market Overvi
Page 71 and 72: Table of Contents I. INTRODUCTION .
Page 73 and 74: I. INTRODUCTION This document provi
Page 75 and 76: Table 2. Race/Ethnicity by Area, 20
Page 77 and 78: Personal and Household Income Per C
Page 79 and 80: Figure 4. Average Household Income
Page 81 and 82: Overview of Economic Conditions The
Page 83 and 84: Figure 9. Median Sales Prices for H
Page 85 and 86: Figure 12. Building Permits by Resi
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Employment by Industry Figure 15 pr
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Manufacturing (-574), while the Tra
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Table 9. Industry Employment Growth
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Figure 17. Share of Employment by O
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Wages In addition to industry emplo
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Whereas Figure 20 and Figure 21 sho
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Figure 23. Economically Distressed
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Project/ Location Core Data 2808 Ha
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Target Areas Target Area 1 - Downto
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Target Area 4 - South Escondido Bou
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Target Area 7 - Westfield’s Regio
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Recent projects in this area includ
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APPENDIX B. Profile of Local Workfo
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Memorandum to Michelle Geller 2012
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Memorandum to Michelle Geller April
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ATTACHMENT SUMMARY OF INSITUTIONS I
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Completions 8,000 7,000 6,000 5,000
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Completions 40 35 30 25 20 15 10 5
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Completions 1,200 1,000 800 600 400
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Completions 3,500 3,000 2,500 2,000
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Completions 40 35 30 25 20 15 10 5
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ESCONDIDO COMPETITIVE ASSESSMENT Su
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CONTENTS EXECUTIVE SUMMARY 1 COMPAR
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LIST OF TABLES & FIGURES FIGURES Fi
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Executive Summary Comparisons of Es
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Executive Summary currently designa
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Executive Summary Murrieta currentl
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• Employment Leaders • Workforc
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ESCONDIDO COMPETITIVE ASSESSMENT B.
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B.2.3. Residential Building Permits
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Comparisons of Escondido with Close
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B.4.2. Housing Market Stress Compar
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Business Taxes Comparisons of Escon
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Economic Development Marketing Comp
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Marketing components, notes (genera
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Comparisons of San Diego County and
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Comparisons of San Diego County and
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Appendix A. Cities’ Variations in
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Escondido Target Industry Analysis
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TABLES Table 1. Summary Cluster Mat
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II. EXECUTIVE SUMMARY Overview of M
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Cluster 2011 LQ Relative to U.S. In
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Table 3. Share of Total Employment
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III. PROFILES OF CANDIDATE CLUSTERS
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Figure 3. Escondido Map Source: ESR
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Action Sports As shown below, the N
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Advanced Precision Manufacturing Ad
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Agribusiness & Ag-Tech As shown bel
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Business and Professional Services
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Cleantech Cleantech is an emerging
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Culture, Entertainment, and Tourism
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Defense Related Manufacturing As sh
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Education and Knowledge Creation No
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Elderly Care Services The City acco
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Energy Generation The Energy Genera
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Hospitals and Healthcare With over
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Information, Communications, Techno
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Medical Devices While pharmaceutica
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Pharmaceuticals The Pharmaceuticals
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Retail Trade While retail is often
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Specialty Foods and Beverages The N
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APPENDIX A: Cluster Definitions (Co
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NAICS* INDUSTRY DESCRIPTION 523110
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Infrastructure Projects List LOW LO
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APPENDIX F. List of CEDS Committee
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APPENDIX G. Stakeholders Interviewe
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APPENDIX H. EDA-Required Census Dat
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Table H-2 Population, Per Capita In
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ESCONDIDO COMPREHENSIVE ECONOMIC ... - City of Escondido

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