PGE Water Heater ET Final Report - FINAL.pdf - Emerging ...
PGE Water Heater ET Final Report - FINAL.pdf - Emerging ...
PGE Water Heater ET Final Report - FINAL.pdf - Emerging ...
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PG&E’s <strong>Emerging</strong> Technologies Program <strong>ET</strong>12<strong>PGE</strong>3191<br />
PG&E<br />
Area<br />
Code Population<br />
AREA1 1,581,429<br />
AREA2 2,560,125<br />
AREA3 2,439,674<br />
AREA4 2,894,847<br />
AREA5 1,801,249<br />
AREA6 3,225,132<br />
AREA7 1,309,738<br />
None 73,751<br />
Total 15,885,945<br />
Population<br />
in owneroccupied<br />
housing<br />
units<br />
789,230<br />
1,528,902<br />
1,367,805<br />
1,564,670<br />
1,030,970<br />
1,950,887<br />
774,735<br />
26,332<br />
9,033,531<br />
Population<br />
in renteroccupied<br />
housing<br />
units<br />
752,851<br />
983,503<br />
1,017,822<br />
1,226,926<br />
725,501<br />
1,206,599<br />
501,002<br />
37,973<br />
6,452,177<br />
Median<br />
household<br />
income in<br />
1999 --<br />
Owner<br />
occupied<br />
85,650<br />
73,694<br />
85,656<br />
47,964<br />
49,063<br />
55,964<br />
64,359<br />
52,207<br />
64,657<br />
Demographics<br />
Median<br />
household<br />
income in<br />
1999 --<br />
Renter<br />
occupied Households<br />
48,172 624,664<br />
37,767 920,871<br />
48,751 812,485<br />
24,627 907,119<br />
25,560 574,831<br />
28,500 1,182,638<br />
35,323 509,312<br />
18,371 24,758<br />
35,432 5,556,678<br />
The water heater population in PG&E geographic region has been calculated using the<br />
Census data and the results of the 2009 Residential Appliance Saturation Survey (RASS).<br />
RASS estimates total water heater population for all water heater types. Electric heat pump<br />
population is less than 1 percent of the total. Because of this small sample size, heat<br />
pumps have not been included in the segmentation analysis. The water heater population<br />
analysis places the water heater stock by water heater type into the geographic segments.<br />
Table 6 also includes the distribution of PG&E’s 2011 water heater rebates by Area segment.<br />
Segmentation data for PG&E’s population (Table 6), water heater stock (Table 6), and<br />
channel presence (Table 5) are used to identify market segments on which to focus in the<br />
water heater program design.<br />
26<br />
Owneroccupied<br />
housing<br />
units<br />
288,147<br />
543,426<br />
461,792<br />
519,397<br />
347,703<br />
730,254<br />
309,681<br />
10,070<br />
3,210,470<br />
Renteroccupied<br />
housing<br />
units<br />
336,517<br />
377,445<br />
350,693<br />
387,722<br />
227,128<br />
452,384<br />
199,631<br />
14,688<br />
2,346,208<br />
HIGH EFF<br />
HIGH EFF WTR HTR<br />
WTR HTR (GAS) HIGH EFF<br />
(GAS) >=0.62 WTR HTR<br />
Total Gas Tankless<br />
>=0.65 .93 2011<br />
<strong>Heater</strong> <strong>Heater</strong> <strong>Water</strong> Rebate Rebate Rebate Rebate<br />
Stock Stock <strong>Heater</strong> Stock Count Count Count Count<br />
AREA1 581,105 19,831 44,580 105 408 18 531<br />
AREA2 807,223 26,838 74,112 177 823 24 1,024<br />
AREA3 739,735 19,014 62,989 176 723 37 936<br />
AREA4 776,392 30,568 89,207 47 235 30 312<br />
AREA5 454,441 14,479 56,379 52 250 33 335<br />
AREA6 878,210 30,508 135,222 202 1,015 81 1,298<br />
AREA7 395,389 25,024 67,438 89 480 42 611<br />
None 20,988 959 2,662 1 1 -<br />
2<br />
Total 4,653,482 167,221 532,589 849 3,935 265 5,049<br />
Average<br />
Age of<br />
Housing<br />
(Years)<br />
54<br />
41<br />
38<br />
34<br />
32<br />
31<br />
39<br />
32<br />
38
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