EUROPEAN ATHLETICS Brand Design Manual

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18 ElEMEnts to foRM thE EvEnt European Mountain Running Championships Using the Event pattern - advanced This page describes advanced use of the event pattern. For best results, contact a design agency and use software such as Illustrator or Freehand. The instructions are guidelines, so printouts should therefore be made to ensure that the result looks good. For advanced use of the Event pattern, two different patterns can be used together (see images). See examples of layout on next page. the patterns can be adjusted: • Using the Event colour for one pattern and an Event colour tone for the other, or white. • On an Event colour background both patterns must be in the Event colour tone. • Rotated 180°. • Reverse horizontally and vertically. • Change thickness of all the lines within each pattern. However, be sure to keep the visual impression and not make the lines too thick. • Crop and layout to taste. • Do not use any colours besides the Event colour, or tones of the Event colour. • Do not use a background of any other colour than the Event colour or white. • Do not stretch or distort the pattern in any dimension. • Do not rotate the pattern in any angle other than 180°. Event patterns pantone 356C CMyK Event pattern 1. Event pattern 2. Event colour tones - European Moutain Running Championships C: 100% M: 20% y: 100% K: 0% Please observe that images and colours are not shown correctly on a monitor. 100% 75% 50% 25% C: 75% M: 15% y: 75% K: 0% C: 50% M: 10% y: 50% K: 0% C: 25% M: 5% y: 25% K: 0%
19 ElEMEnts to foRM thE EvEnt European Mountain Running Championships Examples of advanced Event patterns • White background. • On top: Event Pattern 2 - Event colour 100% - Lines 0.25 pt. • Back: Event Pattern 1 - Event colour 50% - Lines 0.2 pt. • White background. • On top: Event Pattern 1 - Reversed - Event colour 100% - Lines 0.28 pt. • Back: Event Pattern 2 - Reversed - Event colour 50% - Lines 0.17 pt. • Event colour background. • On top: Event Pattern 2 - White - Lines 0. pt. • Back: Event Pattern 1 - Event colour 50% - Lines 0.2 pt.
Page 1 and 2: EUROPEAN ATHLETICS Brand Design Man
Page 3 and 4: MastER BRanD EURopEan CoMpEtition p
Page 5 and 6: 5 ContEnt European Mountain Running
Page 7 and 8: 7 appRoval pRoCEDURE European Mount
Page 9 and 10: 9 EURopEan athlEtiCs logotypE Europ
Page 11 and 12: 11 EvEnt logotypE DEsign European M
Page 13 and 14: 1 EvEnt logotypE DEsign European Mo
Page 15 and 16: 15 national paRtnERs anD institUtio
Page 17: 17 ElEMEnts to foRM thE EvEnt Europ
Page 21 and 22: 21 APPLICATIONS stationERy European
Page 23 and 24: 2 APPLICATIONS infoRMation MatERial
Page 25 and 26: 25 APPLICATIONS infoRMation MatERia
Page 27 and 28: 27 APPLICATIONS EvEnt pRoMotional M
Page 29 and 30: 29 APPLICATIONS EvEnt MatERial Euro
Page 31 and 32: 1 APPLICATIONS EvEnt MatERial Europ
Page 33 and 34: vEnUE DREssing venue Dressing The a
Page 35 and 36: 5 vEnUE DREssing European Mountain
Page 37 and 38: 7 City DECoRation European Mountain
Page 43 and 44: x ARTWORK TEMPLATES CovER poRtRait
Page 45 and 46: x 5 ARTWORK TEMPLATES CovER lanDsCa
Page 47 and 48: 7 ARTWORK TEMPLATES postER 297x420m
Page 49 and 50: 9 glossaRy European Mountain Runnin

EUROPEAN ATHLETICS Brand Design Manual

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