EUROPEAN ATHLETICS Brand Design Manual

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6 City DECoRation European Mountain Running Championships City decoration City decoration plays an important role when it comes to bringing the event beyond the gates of the stadium, arena or race course. The activity includes but is not limited to the following points: • Bring the designed event look to the host city: It is crucial that the event look is followed through in all material of the city decoration programme in order to give a) a professional visual identity to the event and b) to increase the credibility of the event. • Involve the inhabitants of the host city: By displaying promotional material of the event in key locations and on key transport ways within the host city, all inhabitants are made aware of the event that is taking place in their city. The inhabitants will interest themselves and visit the event, as it is present all over town. • Create additional visibility for event sponsors: Event partners who have supported and invested into the event will receive visibility and have the chance to make impact in the host city of the event. It is one way to “pay back” what sponsors have made possible. All material shall carry the Event logo and where possible, the European Athletics logo. You will find in the following pages some samples of material that can be produced for the City decoration. In any case, what can be made possible under this activity depends largely on the existing situation in the host city and the fixed and/or temporary positions that can be made available.
7 City DECoRation European Mountain Running Championships posters (different sizes) Posters to be displayed on various poster sites across the City. Example of Posters. City posters These posters can be displayed on the reverse of /1 poster sites and can be seen by both pedestrians and drivers across the city. They are usually back lit so can also be seen at night. Example of City Posters.
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Page 7 and 8: 7 appRoval pRoCEDURE European Mount
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Page 21 and 22: 21 APPLICATIONS stationERy European
Page 23 and 24: 2 APPLICATIONS infoRMation MatERial
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Page 29 and 30: 29 APPLICATIONS EvEnt MatERial Euro
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Page 43 and 44: x ARTWORK TEMPLATES CovER poRtRait
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Page 47 and 48: 7 ARTWORK TEMPLATES postER 297x420m
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EUROPEAN ATHLETICS Brand Design Manual

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