EUROPEAN ATHLETICS Brand Design Manual

6 City DECoRation
European Mountain Running Championships
City decoration
City decoration plays an important role when it comes to bringing
the event beyond the gates of the stadium, arena or race course.
The activity includes but is not limited to the following points:
• Bring the designed event look to the host city:
It is crucial that the event look is followed through in all material
of the city decoration programme in order to give a) a professional
visual identity to the event and b) to increase the credibility
of the event.
• Involve the inhabitants of the host city:
By displaying promotional material of the event in key locations
and on key transport ways within the host city, all inhabitants
are made aware of the event that is taking place in their city.
The inhabitants will interest themselves and visit the event, as it
is present all over town.
• Create additional visibility for event sponsors:
Event partners who have supported and invested into the event
will receive visibility and have the chance to make impact in the
host city of the event. It is one way to “pay back” what sponsors
have made possible.
All material shall carry the Event logo and where possible, the
European Athletics logo.
You will find in the following pages some samples of material that
can be produced for the City decoration. In any case, what can be
made possible under this activity depends largely on the existing
situation in the host city and the fixed and/or temporary positions
that can be made available.