longitudinal impact assessment study of sugar producers in malawi

The Trading Chain
Farmers grow sugarcane
Shire Valley Cane Grower’s Trust
Kasinthula Cane Growers Ltd
Nchalo Estate
Illovo (Malawi) Ltd
Includes licensees in the UK,
Europe and USA
Include British, French &
German brands and
Supermarket “own labels”
Diagram courtesy of , TWIN, Malawi
Farmer organisation
Refinery
Marketing
and exporting
Importers
Brands
(manufacture, marketing)
Retailer
(Supermarkets, shops, hotels,
restaurants, workplaces)
Consumers buy sugar
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Fairtrade
Labelling
Organisations
International (FLO)
FLO Standards sets the
global standards of
Fairtrade, in consultation
with Fairtrade stakeholders.
It authorises the use of the
Fairtrade label (above) on
Fairtrade-certified products.
FLO-Cert inspects and
certifies the whole trading
chain. The questions FLO-
Cert is trying to answer are:
Is everything in the
chain according to the
standards?
Are the producers
really benefiting from
Fairtrade?
FLO-Cert ensures fairness,
transparency and
democracy according to the
standards. It guarantees to
the consumer that her/his
decision to buy a labelled
Fairtrade product will help
the farmers who produced it.
Fairtrade standards require
the buyer to pay a premium
for social and economic
development, as well as
providing other benefits to
the producer organisation,
such as export finance.
FLO also has standards for
hired labour and the
environment.