Craig McGill - craig@craig-mcgill.com - Falkirk Council

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1, 2, 3...100,000 Don’t expect as many fans or Likes as these people - you are engaging locally and that’s a smaller audience
Step 1: what’s the chat?
Page 1 and 2: Social Media & Community Craig McGi
Page 3 and 4: Connectivity Global Facebook activi
Page 5 and 6: Multiple outlets
Page 7 and 8: “Just a pile of saddo’s...”
Page 9 and 10: Convince & convert • Everyone has
Page 11 and 12: This a community
Page 13 and 14: Community A modern community can be
Page 15 and 16: So, social media then...
Page 17 and 18: • • • • • Councils? Busin
Page 19 and 20: Too much!
Page 21 and 22: Scotland • Facebook - 1 in 3 peop
Page 23: Ask yourself... • WHY are you goi
Page 27 and 28: Google Alerts
Page 29 and 30: Step 3: Getting involved
Page 31 and 32: Handy links • Facebook.com • Fa
Page 33 and 34: Facebook account
Page 35 and 36: Handy links • Facebook.com • Fa
Page 37 and 38: The steps • Set up a personal acc
Page 39 and 40: Fill in as much detail as possible
Page 41 and 42: Plan, plan, plan
Page 43 and 44: Good tips • Reply to everyone who
Page 45 and 46: Last of the tips • If you set a p
Page 47 and 48: Spam on a page - removing it Go to
Page 49 and 50: Insights Insights lets you see who
Page 51 and 52: Twitter
Page 53 and 54: Twitter basics • HASHTAG - a topi
Page 57: Twellow
Page 60 and 61: Wefollow
Page 63 and 64: Hootsuite.com
Page 65 and 66: Finding more people • The entry p
Page 67 and 68: Advanced search
Page 69 and 70: #hurricanewhat? • While you certa
Page 71 and 72: What the... Easy way to find out wh
Page 73 and 74: Tweetreach Measures how far a tweet
Page 75 and 76:
Takes www.whyteandmackay.com and sh
Page 77 and 78:
• YouTube is the second largest s
Page 79 and 80:
Get a channel • A YouTube Channel
Page 81 and 82:
Video tips • Sound matters as muc
Page 83 and 84:
AudioBoo
Page 85 and 86:
Blogging
Page 87 and 88:
Blogs for everything
Page 89 and 90:
Blogs for everything More4Mums - a
Page 91 and 92:
Avatar/picture • An avatar is a s
Page 93 and 94:
About • As with the tag cloud, yo
Page 95 and 96:
Find blogs via search...
Page 97 and 98:
Quick tip • You don’t need to p
Page 99 and 100:
What can I blog? • Everything •
Page 101 and 102:
Blogging simples • Wordpress is a
Page 103 and 104:
Posterous
Page 105 and 106:
What Platform?
Page 107 and 108:
Why?
Page 109 and 110:
The difference
Page 111 and 112:
Posterous • Posterous.com is a fr
Page 113 and 114:
In closing... • You can ignore al
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Craig McGill - craig@craig-mcgill.com - Falkirk Council

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