Craig McGill - craig@craig-mcgill.com - Falkirk Council

Blogroll
• A list of bloggers whom you read or think are good, is called a blogroll
• By including a blogroll you do several things in one go:
– You promote the blogger that you link to, because you create a link going to
that blogger. Search engines like these links, so the blogger will rise in search
engine rankings.
– In return, the blogger might link to you. Even if that blogger does not, you
have established a link which will help you in search engines, although to a
lesser extent.
– You help people who come to your blog to find other similar bloggers, and
they will be more likely to subscribe to you because you are perceived as a
productive, helpful member of that community