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Craig McGill - craig@craig-mcgill.com - Falkirk Council

Craig McGill - craig@craig-mcgill.com - Falkirk Council

Craig McGill - craig@craig-mcgill.com - Falkirk Council

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Why?<br />

• YouTube allows you to tag your videos, share them easily on other sites<br />

(Twitter, Facebook, etc.), and it’s as socially integrated as a site gets<br />

• There are two very solid arguments to focus your strategic efforts ONLY<br />

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• If mastering multiple platforms seems like an overwhelming task, you<br />

would be well-advised to focus your efforts on YouTube alone

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