Craig McGill - craig@craig-mcgill.com - Falkirk Council
Craig McGill - craig@craig-mcgill.com - Falkirk Council
Craig McGill - craig@craig-mcgill.com - Falkirk Council
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Video<br />
• Engagement - video offers<br />
tremendous opportunity to engage<br />
audience groups online<br />
• Media thirst – traditional media<br />
sites are constantly trying to<br />
<strong>com</strong>pete with the BBC’s extensive<br />
libraries of content<br />
• PR opportunity – creates<br />
opportunity for high-profile story<br />
placement<br />
• Creative extension –<br />
opportunity to add further depth to<br />
a story
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