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2011 Acer Corporate Responsibility Report - Acer Group

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49<br />

Customer Service<br />

Product Alerts and Recalls<br />

In the event of a product alert or recall, <strong>Acer</strong> publishes the details<br />

needed by customers on the “Alerts & Recalls” section of its various<br />

national websites so that customers can find out whether their<br />

products are affected and, if so, what action to take. In addition,<br />

our Contact Centers proactively reach out to affected customers<br />

and help them resolve their problems.In <strong>2011</strong>, nothing related to<br />

consumer health and safety concern occurred.<br />

Customer Privacy<br />

We do everything we can to protect our customers’ confidential<br />

information. We strictly observe <strong>Acer</strong>’s privacy policy, demand that<br />

all <strong>Acer</strong> employees strictly protect the confidential and proprietary<br />

information of our customers, and incorporate data security<br />

technology in our products to protect the personal information of<br />

consumers. We have adopted separate measures on the following<br />

three levels:<br />

Hacking Incident<br />

In June, 2001, a security breach resulted in the release<br />

of customers’ information from Packard Bell server unit<br />

in <strong>Acer</strong> Europe. Customers’ names, addresses, phone<br />

numbers, email addresses and product serial numbers<br />

were accessed by a hacker group called the Pakistan<br />

Cyber Army (PCA). After internal investigation, we have<br />

concluded that other personal and credit card information<br />

remains secure.<br />

Product Alerts and Recalls<br />

All the personal information provided by<br />

clients for logging into <strong>Acer</strong>’s website and<br />

making purchases is rigorously controlled and<br />

protected. A designated email address (privacy_<br />

officer@acer.com) has been set up to handle<br />

complaints worldwide related to privacy issues.<br />

Client Data Privacy Protection<br />

Protection of Confidentiality<br />

During Repair<br />

Incorporation of Data Security<br />

Technology in <strong>Acer</strong> Products<br />

<strong>2011</strong> <strong>Acer</strong> <strong>Corporate</strong> <strong>Responsibility</strong> <strong>Report</strong><br />

We at <strong>Acer</strong> constantly update data<br />

security technology and help our<br />

clients control their data via both<br />

hardware and software installations.<br />

We comply with personal information protection laws such as the European Data<br />

Protection Directive. Engineers at all of our service stations sign confidentiality agreements<br />

and may not copy, share, or distribute data on customers’ hard disks; before undertaking<br />

repairs, they present a list of service items to for customers to verify so as to assure their<br />

privacy rights. Authorized Service Providers must also sign similar agreements.

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