Sweden! - International Federation of Agricultural Journalists

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54 SOLUTIONS FOR A GREEN FUTURE The grocery retail trade The grocery retail trade had sales worth a total of 192.4 billion SEK in 2009. The growth from the year before was 5.5 percent. The trade is dominated by a few large chains.
SOLUTIONS FOR A GREEN FUTURE 55 The market shares between the largest chains in Sweden: ICA 50.3% Coop 20.6% Axfood 15.7% Bergendahls 5.7% Lidl 3.0% Vi 2.6% Netto 2.1% ICA is the giant with over 50 percent of the market and a total of 1,359 stores (December 2009). It started as collaboration between independent retailers – a model that is still prevalent in ICA Sweden. ICA also has its own and retailer-owned stores in Norway, Estonia, Latvia and Lithuania. Coop's grocery retail trade is owned by the consumers’ cooperative movement, the KF group (Swedish Cooperative Union) or directly by 42 consumers’ societies. The consumers’ movement has over 3 million individual members running 863 stores (2009) all over the country. The Axfood group is listed on the Stockholm Stock Exchange. Axfood manages food retail and wholesale trade. It has fullyowned stores/chains under the names of Willys and Hemköp but it also collaborates with a large number of proprietor-run stores. The total number of stores is 1,070. The Bergendahl group is a familyowned commercial house with trading operations in the food, fashion and home decoration sectors. Within the food sector, Bergendahls runs 31 fully-owned super- markets under the names of Citygross and Eco. Bergendahls also operates wholesale distribution to independent retailers, including a new group of retailers called the Food Rebels, among others. Lidl is a German chain that came to Sweden about 7 years ago and now has more than 140 stores. Vi-butikerna is a voluntary retail food chain consisting of 60 stores, which are owned by the merchants. Netto is a Danish chain that came to Sweden in 2002 and now has about 100 stores. In addition, food is also sold at gas stations and other small convenience stores. Private labels The chains’ private labels are relatively new phenomena in Sweden and have been much discussed among Swedish farmers during the last 15 years. The share of private brands has increased but now appears to be levelling out and remains today at about 27 percent (2009), which is a lower share than in many other Western European countries like Germany (40%) and the UK (48%). Rural grocery stores disappear The number of grocery stores is quickly decreasing and has done so for quite a long time. Between 1996 and 2010, the number of stores reduced by 24%. Small stores decreased even more, by 64%. This is especially a problem in rural areas where the nearest grocery store can be far away, 4
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Sweden! - International Federation of Agricultural Journalists

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