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volume 18 - issue 1 - Finn-Power International, Inc.

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CUSTOMER PROFILE<br />

Day-Brite Lighting Shines Light on Integrated<br />

Since its founding in 1923, Day-Brite<br />

Lighting, Tupelo, MS, has earned a<br />

well-deserved reputation for<br />

manufacturing quality industrial and<br />

commercial lighting products. To be sure, there<br />

have been many changes over the years, many<br />

lighting technology advances, and several<br />

acquisitions – the latest being by Philips<br />

Lighting in January 2008. Today, the company<br />

has evolved into a major force in the lighting<br />

industry with a facility that includes 350,000<br />

square feet of manufacturing space and a<br />

150,000-square-foot warehouse and 500 hourly<br />

employees.<br />

Perhaps one of the company’s most<br />

dramatic changes occurred in 2002 when Day-<br />

Brite management decided to find a better way<br />

of manufacturing its lighting fixtures. According<br />

to Scott Bratton, fabrication manager, Day-<br />

Brite’s business had gradually moved away from<br />

just commodity products to a more<br />

architectural grade product. “The company’s<br />

challenge was to find a way to go from product<br />

design, to fabricating the part, and have it ready<br />

to assemble to within one day,” explains<br />

Bratton. “Our task was to find the best<br />

equipment to accomplish this goal.”<br />

Another challenge was to find fabrication<br />

equipment productive enough to allow Day-<br />

Brite to curb the growing amount of contract<br />

work the company was forced to utilize local<br />

job shops and bring it back in-house.<br />

The Search for Automation<br />

“Basically, we shopped around the world<br />

looking for new equipment,” adds Charles<br />

Philips, director, manufacturing & industrial<br />

engineering. “We wanted to change the<br />

direction of how we manufactured our high<strong>volume</strong><br />

products at the Tupelo plant. We had to<br />

modernize. We had two aging turret punch<br />

presses and 11 large stamping presses with<br />

progressive dies for high-<strong>volume</strong> runs. The dies<br />

can cost up to $1-million and take up to six<br />

months to produce. We had a new product line<br />

we wanted to introduce – a high-bay fluorescent<br />

– before our competitors did. The manufacturer<br />

who brings its products to market first has the<br />

advantage. So, we had to go quickly to market.”<br />

Several Day-Brite technical teams crisscrossed<br />

the globe searching for the fabrication<br />

equipment. Bratton and Bob Dexter, plant<br />

superintendent, visited <strong>Finn</strong>-<strong>Power</strong>’s facilities in<br />

“The integrated automated system was the key to<br />

<strong>Finn</strong>-<strong>Power</strong> over the competition. None of the other<br />

machine producers had this capability. <strong>Finn</strong>-<strong>Power</strong><br />

was head and shoulders above the competition.”<br />

12<br />

Scott Bratton, fabrication manager, displays a part produced on the Shear<br />

Genius fliexible manufacturing cell. According to Bratton, the benefits of<br />

the Shear Genius included reduced labor costs, shorter lead times, higher<br />

part qualify, and repeatability of that quality. The <strong>Finn</strong>-<strong>Power</strong> integrated<br />

system allowed the company to introduce the new product to the market<br />

for a total of $4 million in new product sales in 2005 alone.

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