International Advertising Clearance - May 2004 - GALA

According to the Consumers' Protection Law, the same provisions referring to
pricing are mandatory in advertising as well. That does not mean that who
publishes an ad has to indicate the price of the product published on an ad.
However, if the price is stated, it should be stated clearly, in Croatian kuna and
inclusive of fees and taxes as stated above. This should be the final retail price for
the consumer, which means inclusive of all fees and taxes such as VAT and
others.
Q: Are there any laws, restrictions or regulations which are particular to the culture of your
country which affect advertising, e.g. Swedish gender equality law?
A: No
Advertisements published locally should use local language, which is Croatian,
and local script, which is Latin. Although this is recommendable, it is not
something that is particular to the culture of our country, as the use of local
language and script applies elsewhere as well.
Q: Are there any cultural norms that should be considered when preparing advertising to be
disseminated in your country (e.g. a strong religious or ethnic presence that might affect the
appropriateness of certain creative material or advertising messages)?
A. There are no cultural norms that would specifically apply to our country. Norms of
ethics common to all civilized countries should apply, which means that
advertising should respect civil and moral rules, religious beliefs and human
dignity. At the same time any kind of indecency and violence should be
avoided.
Q: Is there any other general advice or cautions you would give to advertisers operating in your
country?
A. It is advisable to seek local legal advice before starting to operate.