International Advertising Clearance - May 2004 - GALA

alcohol, tobacco, prescription drugs,
Q: What is your country’s law on privacy and/or rights of publicity regarding the use of famous
people in advertising without their express permission?
A: Intellectual Property law limit use of famous names as trademarks. General
provisions of Civil Code contain provisions against unfair profits.
Q: What is your country’s law on the use of other people’s products in advertising without the
product owner’s permission? For instance, if a mustard company used a very recognizable
automobile as part of its advertisement, would the automobile company have a right of action
against the mustard company for false affiliation or false endorsement?
A: No express provision. However, depending on the case, Civil Code re unfair
profits may apply.
Q: Are there any restrictions or regulations with respect to price advertising?
A: No, provided that advertised prices is true.
Q: Are there any laws, restrictions or regulations which are particular to the culture of your
country which affect advertising, e.g. Swedish gender equality law?
A: No
Q: Are there any cultural norms that should be considered when preparing advertising to be
disseminated in your country (e.g. a strong religious or ethnic presence that might affect the
appropriateness of certain creative material or advertising messages)?
A: No provision
Q: Is there any other general advice or cautions you would give to advertisers operating in your
country?
A: No