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competition and entry in the gb electricity retail market.pdf - Frontier ...

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16 <strong>Frontier</strong> Economics | January 2011<br />

Figure 3. Proportion of GB OTC trad<strong>in</strong>g by period of delivery<br />

Source: Ofgem<br />

However, <strong>in</strong> o<strong>the</strong>r metrics of <strong>in</strong>terest to new entrant suppliers, such as <strong>the</strong><br />

average size of trade (<strong>the</strong> “clip size”), <strong>the</strong>re has been little improvement.<br />

M<strong>in</strong>imum clip sizes for peak contracts more than one year out are, accord<strong>in</strong>g to<br />

Ofgem, still around <strong>the</strong> 10MW level. This makes it difficult for new entrants to<br />

cover <strong>the</strong> price risk associated with what will <strong>in</strong>evitably be <strong>in</strong>itially small customer<br />

bases.<br />

The evidence ga<strong>the</strong>red by Ofgem does suggest that <strong>the</strong> GB <strong>market</strong> is less liquid<br />

than it has historically been, <strong>and</strong> less liquid than some <strong>electricity</strong> <strong>market</strong>s on <strong>the</strong><br />

cont<strong>in</strong>ent. The key question, however, is <strong>the</strong> extent to which this level of<br />

liquidity acts as a barrier to <strong>entry</strong>.<br />

It does not appear that <strong>the</strong> level of liquidity has acted as a barrier to <strong>entry</strong> of (well<br />

capitalised) players at <strong>the</strong> wholesale trad<strong>in</strong>g level. Over recent years, a number of<br />

f<strong>in</strong>ancial players have entered <strong>the</strong> <strong>market</strong> <strong>and</strong> traded effectively at <strong>the</strong> wholesale<br />

level.<br />

Equally, low liquidity <strong>in</strong> longer dated products does not necessarily mean that<br />

new <strong>retail</strong> entrants will be unable to secure access to <strong>electricity</strong> at a competitive<br />

price. However, it reduces <strong>the</strong> ability of new entrants without <strong>the</strong>ir own<br />

generation capacity to be confident of do<strong>in</strong>g so, because <strong>the</strong>y will f<strong>in</strong>d it hard to<br />

lock <strong>in</strong> a price for <strong>the</strong> future consumption of <strong>the</strong>ir customer base. They will<br />

Barriers to <strong>entry</strong>

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