Melissa Bockhold Heather Coddington - Franklin College
Melissa Bockhold Heather Coddington - Franklin College
Melissa Bockhold Heather Coddington - Franklin College
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capital structure should have a higher-than-average amount of equity. We do not feel that<br />
senior debt should exceed 91% of the total leveraged debt used, and because of the high<br />
interests rates that can reduce a leveraged firm’s ability to weather downturns in the<br />
business cycle, we feel that 5% is the maximum amount that the company should use in<br />
subordinate debt.<br />
C. Valuation of Seagate<br />
There are three key considerations that must be included in any company valuation.<br />
These include company, competitor, and industry information; analysis of historical<br />
financial statements; and projected financial statements going out three to five years<br />
(Company Worth). When determining the value of Seagate’s disk drive business, we<br />
considered all the above.<br />
i. Company, Competitor and Industry Information<br />
Seagate holds a 21.1% market share in the worldwide disk drive industry as of<br />
1999. They are dominating in almost all sectors, evident from a 41.0% share in the<br />
enterprise market where the company experiences above-average gross margins of 20-<br />
25%, and a 21.1% share in the desktop market where the company rakes in 10-15% gross<br />
margins. The storage networking market and consumer electronics market are areas the<br />
industry feels will grow in the near future.<br />
Looking at the following sales growth and total revenue growth tables we can see<br />
where the disk drive industry has been and where it is probably headed.<br />
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