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Melissa Bockhold Heather Coddington - Franklin College

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higher Profit Margin is more desirable. Seagate’s Profit Margin, the highest in the group,<br />

is 17%, meaning that they generate about $0.17 profit on every dollar of sales. Western<br />

Digital is the lowest this time with a Profit Margin of -18%. So, in theory, they are losing<br />

$0.18 on every dollar of sales.<br />

The Return on Assets (ROA) is a measure of profit per dollar of the company’s<br />

assets. In 1999, Seagate had a 16.63% return per dollar of assets, the highest among<br />

competitors. The lowest ROA was Western Digital with -48%. A higher ROA is more<br />

desirable because it means that the company is making more per dollar of assets.<br />

A company’s Return on Equity (ROE) is similar to the ROA, except it is the profit<br />

per dollar of the company’s equity. In 1999, Seagate’s ROE was 33%. The lowest was<br />

Quantum with -19%. Since Western Digital’s net income and shareholder equity were<br />

both negative in 1999, we did not calculate this ratio for them.<br />

The Earnings per Share (EPS) Ratio is a measure of how much profit is accrued<br />

by the shareholders for each share of stock. Seagate’s EPS was $5.17, the highest, while<br />

Western Digital had the lowest at -$3.82.<br />

The last ratio we looked at was the Price/Earnings (P/E) Ratio. This ratio tells us<br />

how much a share is selling for compared to its earnings. Seagate’s P/E is 12.41, which<br />

is to say that shares are selling at 12.41 times earnings. Maxtor is the highest with shares<br />

going for 42.45 times earnings, and Quantum has the lowest with -4.79 times earnings.<br />

When looking at how Seagate is fairing against their competition, we also looked<br />

at market share and the historical operating performance and capitalization ratios for<br />

Seagate and the U.S. disk drive industry from 1981 to 1999 (Andrade 12). The table<br />

below shows the averages for each.<br />

33

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