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Setting Up Sponsoring Appointments - My Epicure

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<strong>Setting</strong> <strong>Up</strong> <strong>Sponsoring</strong> <strong>Appointments</strong><br />

5 STEPS TO SETTING UP SPONSORING APPOINTMENTS OR INVITING GUESTS TO AN<br />

OPPORTUNITY HOUR – Using the 1‐minute phone call!<br />

Idea: Choose to do this with your favourite person from each Party who does not book a Party. This will<br />

result in successful sponsoring and/or new bookings. The person will feel complimented when you reach<br />

out to her/him this way.<br />

1. Phone and introduce yourself – or do this at the end of the party<br />

1. Example: “Hi Cindy, this is Sandy from <strong>Epicure</strong>. I met you last night at Linda’s party...”<br />

2. Don’t ask a question here, don’t say “How are you?” or “Do you have time right now?” or “Is<br />

this a good time?” … these questions make her think you’re going to take a long time, this is a<br />

really short call, less than a minute.<br />

3. Go right to next step, with no pause in between…<br />

2. Pay a sincere compliment<br />

Example: “I really enjoyed having you at the Party last night. You’re so much fun; you were like<br />

a ray of sunshine. Thanks for sharing so many great ideas about how you use your <strong>Epicure</strong><br />

products.”<br />

Go right to the next step, with no questions asked and no pause. A pause makes her feel like<br />

she has to respond to the compliment, and that’s awkward.<br />

3. Let her know you want her on your team<br />

Example: “I look for fun people like you who love <strong>Epicure</strong> products … I want you to know that I<br />

would love to have you on my Team. I think you’d be great doing what I do in <strong>Epicure</strong>.”<br />

Don’t say “I want to recruit you.” Don’t ask a question yet… go right to the next step, with no<br />

pause…<br />

4. Offer an appointment or Invite her to an opportunity hour<br />

Appointment Example: “I’d like to get together with you over coffee, to share how <strong>Epicure</strong><br />

could work for you. It’ll only take about 20 minutes.”<br />

Opportunity Hour Example: “I’d like to invite you to an Opportunity Hour tomorrow evening,<br />

so that you can hear how <strong>Epicure</strong> could work for you.”


5. Offer 2 appointment times (or invite her to an Opportunity Hour)<br />

Appointment Example: “Would this afternoon around 2:00 PM work for you, or would this<br />

evening at around 7:00 PM be better?”<br />

Opportunity Hour Example: Inform her of the date, time, and location of the Opportunity Hour<br />

– and offer to pick her up.<br />

Appointment Example: Now pause and see what her answer is to the 2 times you offered. She<br />

might pick one of those times, or she might have another time that works better for her. Or<br />

she may have an objection (see below).<br />

Gently overcome objections, and offer 2 appointment times again<br />

If she starts asking a lot of questions:<br />

“I knew you would have lots of questions. That’s why you and I should meet. I’ll be sure to answer<br />

all your questions then.” Then offer the 2 appointment times again.<br />

If she says she’s a very busy person:<br />

“That’s one of the reasons I thought of you. The <strong>Epicure</strong> opportunity is perfect for busy people.<br />

Let’s get together for just 20 minutes, and I’ll show you how <strong>Epicure</strong> could fit around your busy<br />

schedule.” Then, offer 2 appointment times again.<br />

If she says she doesn’t think she’s going to join <strong>Epicure</strong>:<br />

“That’s okay. I know there’s a chance you’ll say no to what I’m going to share with you, and that<br />

will be okay with me. There’s no obligation. I’m willing to take the time to meet with you, even<br />

though I know there’s a chance you’ll say no. I feel I owe it to you to share this with you so that<br />

you can make an educated decision.” Then, offer 2 appointment times again.<br />

You can offer a gift at this point to make sure you get the appointment set. Don’t start out by<br />

offering the gift for meeting with you, save that in your back pocket in case you need it to secure<br />

an appointment. It’s always best to go into the appointment knowing she’s meeting with you<br />

because she wants to hear about being on your Team, not just because she wants the gift. The<br />

best gift you can give her is the gift of the opportunity.

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