1939 Cadillac - GM Heritage Center

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CADILLAC LA SALLE DATA BOOK SEPTEMBER 15 1938 SALES DEPARTMENT PROMOTION CADILLAC MOTOR CAR DIVISION AI! information contained in this Data Book has been carefully checked with sources believed reliable, but is not guaranteed. The Cadillac Motor Car Division reserves the right to change any of this information or specifications without incurring any obligations.
INDEX TO CONTENTS Major Improvements: Five Incomparable Cadillacs and LaSalles for 1939 4-5 Pictorial Presentation of New and Important Features 6-13 Major Points of CadiBac-LaSalle Comparison 14-16 Institutional: History and Cadillac "Firsts" 18-21 Cadillac Precision Manufacture 22-25 General Motors .. .26-28 LaSalle V-8: Performance • 29 Style and Beauty f?"^ Interior Room and Luxury 34-42 Sunshine Turret Top -43 4 Unisteel Turret Top Body f"t5 Body Insulation and Weatherproofing 46-49 Bonderizing and Finishing 49 Body Styles and Interior Dimensions 50-51 Cadillac "61": America's Fastest and Smoothest Eight 53 Exterior Styling 54-56 Interior Luxury. 57-62 Body Styles and Interior Dimensions 63-64 Cadillac Sixty Special: Again the Newest Car in the World 65 Dynamic Styling Luxurious Interiors 68-70 Fleetwood Coachwork 70 Body Style and Interior Dimensions 71-72 Cadillac Fleetwood: Institution 73-74 Steel Coachwork 74-75 Dignified Styling 75-77 Interiors .....77-79 Dimensions and Appointments 80-103 8-Passenger Business Cars 104 V-8 Engines: V-Type Design 1? 5 -" 3 Engine Refinements for 1939 114-115 Mountings 116-117 Enbloc "Cylinder and Crankcase 117-118 Cylinder Head - i;~i 1 8 Pistons and Rings 119-120 Connecting Rods 120-121 Crankshaft and Syncro-Flex Flywheel 121-123 Main Bearings ;ii*J«§ Valve Mechanism 123-126 Camshaft 126 Fuel System: , , ^ Fuel Pump 126-127 m Carburetors ~J29 Air Intake 129 Intake Manifold 129-130 Exhaust Manifold 130-131 New Mufflers 131-132 Electrical System: o Peak Load Generators 132-13S Solenoid Starter. 1|4 Headhunting System 1¾ Tail Lamps and License Plate Illuminator 135 Circuit Breaker 135 Horns 1*5 Ignition System iiilif \ Batteries 135-136 Cooling System: ,„ 1 3 6 Radiator Core • "* 3 i Radiator Shutters • 137 Filler Cap • Iff Fan • 138 9-15-38 -2-
Page 4 and 5: INDEX TO CONTENTS—Continued Water
Page 6 and 7: AND LASALLES FOR 1939 The major emb
Page 8 and 9: I 00 eh CO 0* 06» o Mm < u O O JO
Page 10 and 11: Feature a Wealth of Interior LUXURY
Page 12: Cadillacs and LaSalle Have SUPERLAT
Page 15 and 16: LaSalle ENGINE 90° V-type 322 cu.
Page 17 and 18: MAJOR POINTS OF COMPARISON—Cont'd
Page 19 and 20: HISTORY OF THE CADILLAC MOTOR CAR D
Page 21 and 22: Total Type of Cars List Price Year
Page 23 and 24: CADILLAC PRODUCTION A Story of Prec
Page 26 and 27: Developed for and first used by Cad
Page 28 and 29: kinds, are contin« usally being te
Page 30 and 31: 1939 LA SALLE PERFORMANCE The super
Page 32 and 33: teristically narrow radiator grille
Page 34 and 35: flowing lines. In particular, the r
Page 36 and 37: The hypoid rear axle, transmission
Page 38 and 39: inches. Although the reduction in v
Page 40 and 41: The second impression is that of an
Page 42 and 43: model, design and construction are
Page 44: SUNSHINE TURRET TOP The new Sunshin
Page 48 and 49: IMPROVED INSULATION LaSalle's Steel
Page 50: This keeps the cowl ventilator secu
Page 53 and 54:
CADILLAC "61" America's Fastest and
Page 55 and 56:
panels and a new method of assembli
Page 57 and 58:
CADILLAC "61" INTERIOR Roominess: T
Page 59 and 60:
Good taste is evident in the simple
Page 61 and 62:
Cadillac engineers have devoted muc
Page 63 and 64:
00 CO I
Page 65 and 66:
CADILLAC SIXTY SPECIAL Again the Ne
Page 67 and 68:
There are no running boards. The lo
Page 69 and 70:
the top. Leather inserts cover the
Page 72 and 73:
CADILLAC SIXTY SPECIAL Five-Passeng
Page 74 and 75:
ciation with Fleetwood, thus comple
Page 76 and 77:
The new Fleetwoods are similar in f
Page 78 and 79:
Auxiliary seat design and construct
Page 81 and 82:
CADILLAC FLEETWOOD 5-TOURING SEDAN
Page 83:
CADILLAC FLEETWOOD 5-PASSENGER TOWN
Page 87:
CADILLAC FLEETWOOD 7-TOURING SEDAN
Page 91 and 92:
CADILLAC FLEETWOOD 5-PASSENGER FORM
Page 93:
CADILLAC FLEETWOOD 7-PASSENGER FORM
Page 97 and 98:
CADILLAC FLEETWOOD 5-PASSENGER COUP
Page 99:
CADILLAC FLEETWOOD CONVERTIBLE COUP
Page 103 and 104:
CADILLAC FLEETWOOD TOWN CAR (Trunk)
Page 105 and 106:
CADILLAC V-TYPE ENGINE DESIGN The O
Page 107 and 108:
quently to cancel each other, the i
Page 109 and 110:
strate, hold the ruler on the desk
Page 111 and 112:
the oil is reduced and oil consumpt
Page 113 and 114:
V-Type Design Is Inherently More Ec
Page 115 and 116:
economy. The cooling system incorpo
Page 117 and 118:
Forward mounts are now further inwa
Page 119 and 120:
Pistons and Rings Aluminum alloy pi
Page 121 and 122:
ores and vice versa. With each revo
Page 123 and 124:
Instead of the usual rigid flywheel
Page 125 and 126:
and exhaust valves are maintained i
Page 127 and 128:
supply shut off due to engine heat.
Page 129 and 130:
carburetors, by utilizing the cooli
Page 131 and 132:
engine, thus heating the intake man
Page 133 and 134:
output to suit the electrical load
Page 135 and 136:
New Tail Lamps and License Plate Il
Page 137 and 138:
point of the cooling water has been
Page 139 and 140:
Water Circulating System Cadillac V
Page 141 and 142:
LUBRICATION SYSTEM Engine Lubricati
Page 143 and 144:
is maintained throughout the life o
Page 145 and 146:
The shifting lever travel between s
Page 147 and 148:
Furthermore, because the interlock
Page 149 and 150:
FOUR V-8 CHASSIS FOR 1939 The outst
Page 151 and 152:
has made amazing strides in the per
Page 153 and 154:
LaSalle and Cadillac "61" Hi-Plane
Page 155 and 156:
In the new Hi-Plane Hotchkiss Drive
Page 157 and 158:
which may telephone noise or shock
Page 159 and 160:
shackles and Berlin spring eyes. Th
Page 161 and 162:
struction for strength and rigidity
Page 163 and 164:
within the car are not conscious of
Page 165 and 166:
conventionally obtained and the new
Page 167 and 168:
Drag links on all models are operat
Page 169 and 170:
merits strengthen the junction ot A
Page 171 and 172:
wood 258 sq. in. On all models larg
Page 173 and 174:
On some cars the hand brake acts up
Page 175 and 176:
oom. In addition, each gear case is
Page 177 and 178:
CADILLAC SIXTEEN Maintains the High
Page 179 and 180:
SIXTEEN EXTERIOR STYLING The new Ca
Page 181 and 182:
CADILLAC SIXTEEN INTERIORS Highest
Page 183:
New light burled walnut garnish pan
Page 187 and 188:
CADILLAC SIXTEEN 5-PASSENGER TOWN S
Page 189:
CADILLAC SIXTEEN 5-TOURING SEDAN wi
Page 192 and 193:
9-15-38 -192-
Page 194 and 195:
cn i CO co TRUNK CAPACITY- 5WHEEL .
Page 196 and 197:
9-15-38 -196-
Page 198 and 199:
CO I M CM I eo TRUNK CAPACITY. S WH
Page 201:
CADILLAC SIXTEEN 5-PASSENGER COUPE
Page 205 and 206:
CADILLAC SIXTEEN CONVERTIBLE SEDAN
Page 207 and 208:
CADILLAC SIXTEEN TOWN CAR (Trunk) S
Page 209 and 210:
SIXTEEN CYLINDER ENGINE The 135° V
Page 211 and 212:
for the twelve. Furthermore, as the
Page 213 and 214:
Service Accessibility: The wide V a
Page 215 and 216:
w 3 0 ft , O *n H » O jf CS A WO f
Page 217 and 218:
If i 1 c is 11 * iJ • *« 03 .s
Page 219 and 220:
a gear at its top meshing with a cr
Page 221 and 222:
filter protected oil filler pipe. A
Page 223 and 224:
COOLING SYSTEM The Sixteen engine h
Page 225 and 226:
tion and current control features a
Page 227 and 228:
Syncromatic Shift, which eliminates
Page 229 and 230:
structural parts are heavier to mee
Page 231 and 232:
provides rear axle control reducing
Page 233 and 234:
SERVICE AS A SALES AID The high sta
Page 235 and 236:
SERVICE CONTRACT The Cadillac-LaSal
Page 237 and 238:
Radio Aerials Two different types o
Page 239 and 240:
Rear Compartment Heater The new Cad
Page 241 and 242:
CM 00 •9* 0> M U M s § 0 eo t: o
Page 244 and 245:
I w ^ 3 ft p Jfi ft 5 M O ft ft M K
Page 246 and 247:
DETAILED SPECIFICATIONS Cadillac "6
Page 248 and 249:
DETAILED 1—Cont'd TIMING CHAIN La
Page 250 and 251:
FUEL—Cont'd LaSalle Carburetor ma
Page 252 and 253:
DETAILED SPECIFICATIONS—Cont'd Ca
Page 254 and 255:
Cadillac "61" REAR AXLE LaSalle Rea
Page 256 and 257:
DETAILED SPECIFICATIONS—Cont'd BR
Page 258 and 259:
BEARINGS—Cont'd DETAILED SPECIFIC
Page 260 and 261:
J 7 D 7 — - CADILLAC-LASALLE ACCE
Page 262 and 263:
Carpets, Seats, Fabricated Trim UPH
Page 264 and 265:
BODY STYLES LaSalle 39-50 120" Whee
Page 266 and 267:
Bulletin No. 22 October 1, 1938 CAD
Page 268 and 269:
Copyright 1938 by GENERAL MOTORS SA
Page 270 and 271:
Right Gasoline Right Engine Oil The
Page 272 and 273:
nstruments and dontrols Comfort and
Page 274 and 275:
Lighting Controls Two types of ligh
Page 276 and 277:
Radio Authorized Ser The Cadillac i
Page 278 and 279:
Manufacturer's Warranty Tire and Ba
Page 280 and 281:
Starting the Gar Stopping the Car S
Page 282 and 283:
Mountain Driving Touring In going u
Page 284 and 285:
Gasoline Economy Tire Life The numb
Page 286 and 287:
If you anticipate that the min imum
Page 288 and 289:
Lubricant recommended for the rear
Page 290 and 291:
A. C. Spark Plug Model 104 is recom
Page 292 and 293:
and one below the radiator outlet e
Page 294 and 295:
After adding water to the storage b
Page 296 and 297:
SERVICE INFORMATION (PRELIMINARY) C
Page 298 and 299:
l 9i9 Service Information 3 Body St
Page 300 and 301:
ipjp Service Information 5 The fron
Page 302 and 303:
1959 Service Information 7 Engine T
Page 304 and 305:
igjg Service Information 9 manner a
Page 306 and 307:
i939 Service Information 11 in and
Page 308 and 309:
ip^P Service Information 13 WINDSHI
Page 310 and 311:
ip_jp Service Information 15 Tools
Page 312 and 313:
I N T R O D U C T I O N This parts
Page 314:
C O L O R C O M B I N A T I O N Lac
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1939 Cadillac - GM Heritage Center

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