1939 Cadillac - GM Heritage Center

CADILLAC
PRODUCTION
A Story of Precision in Manufacture
When the Cadillac Automobile Company was organized in 1902, its President
and General Manager framed in these words the fundamental policy
which has guided the formation and execution of every Cadillac program
ever since, "We are not going to build," he said, "merely another automobile.
We are going to build the finest car it is possible to produce."
This is Cadillac's heritage—one which is as rigidly enforced today as it
was 36 years ago. The Cadillac-built LaSalle V-8—lowest in price, and the
Cadillac Sixteen—finest in motor car transportation—are both built to
Cadillac's highest precision standards. The same staff of Cadillac engineers
who spent twenty-four years perfecting the inherently balanced 90° V-8
'engine, are the same engineers who designed the world's only present sixteen
cylinder motor car—the very finest in automotive engineering design ever
created. The Cadillac factory, its manufacturing processes, and above all
its Standards of Precision have all been devoted to building the Sixteen. This
same engineering staff, this same factory with all of its specialized equipment,
these same precision standards are all utilized to build LaSalle. While
all other manufacturers are content to build a good car, Cadillac is content
with nothing less than excellence. Every Cadillac-LaSalle salesman can
honestly tell every Cadillac and LaSalle V-8 prospect that these cars are
designed and built by the same craftsmen to the same standards as is the
Cadillac Sixteen. No other salesman has such a forceful, convincing prestige
story to tell.
Basis for Cadillac accuracy
in manufacture is
the famed Johannsen
Gauge Blocks, first imported
into this country
by Cadillac. So microscopic
is their accuracy
that two blocks fitted
together become as one
single unit and can be
separated only by force.
The story of Cadillac's
high quality operations begins
at the foundry cupola
where crankcase and block
are cast in one unit from
molten iron of special
steel content.
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