1939 Cadillac - GM Heritage Center

flowing lines. In particular, the rear fenders appear an
integral part of the body itself. The new rear tail lamps
are mounted to the body just above the fenders. The
lamps are of projectile shape and each carries a reflector
disc in the center of the lens for safety.
The license plate is carried in the center of the trunk
lid below a new V-8 emblem. The plate is illuminated
LaSalle Rear View
by a white light integral with the trunk or deck lid
handles. This new combination design adds greatly to
rear appearance.
A gravel deflector across the rear of the body had been
added as standard equipment. The deflector protects
the rear of the body from flying stones on gravel roads
at high speeds.
New rear bumpers carry the name LaSalle'' in
script. The new 1939 LaSalle is now identified front,
rear and to the sides as a beautiful, quality-built car
by Cadillac.
9-15-38 -33-