economic indicators - City of Greater Geelong

2008/09 

geelong: open for business 

economic indicators 

bulletin 2008/09 

WWW.GEELONGAUSTRALIA.COM.AU

INSIDE 

Page 

S1 Regional Employment Indicators /06 

S2 Residential Property Market /08 

S3 Non-Residential Property Market /17 

S4 Population Growth /21 

S5 Business Profile & Annual Production /29 

S6 Education & Training /36 

S7 Tourism & Major Events /42 

S8 Regional News & Events /44 

S9 Glossary & Business Services /49 

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Geelong fast facts 

Local Government Area 

Population 

2008 

Population growth 2008-2026 

Population 

2026 

Growth 

Rate (%pa) 

Source: Australian Bureau of Statistics, ‘Estimated Resident Population, June 2008’. 

Department of Sustainability & Environment, ‘Victoria in Future 2008’. 

Area 

(km 2 ) 

Greater Geelong (C) 211,841 269,653 +1.4% 1,245 

Surf Coast (S) 24,442 34,781 +2.0% 1,553 

Queenscliffe (B) 3,256 3,349 +0.2% 9 

Golden Plains (S) 17,681 24,387 +1.8% 2,704 

Colac Otway (S) 21,448 23,116 +0.4% 3,433 

Total (Barwon Region) 278,668 355,287 +1.4% 8,944 

Victoria 5,313,823 6,711,190 +1.3% 227,590 

Industry 

No. of 

Employees 

Major industry sectors 

% of 

Workforce 

Annual 

Output ($m) 

Manufacturing 15,505 13.5% $11,456 

Retail Trade 14,887 13.0% $1,969 

Health Care & Social 

Services 

13,228 11.6% $1,280 

Construction 10,249 9.0% $2,393 

Education & Training 9,690 8.5% $975 

Accommodation 

7,562 6.6% $815 

& Food Services 

Ballarat 

Public Administration 

Bacchus 

6,363 5.6% $749 Marsh 

& Safety 

Source: ABS 2006 Census & REMPLAN (Regional Economic Modelling and Planning System). 

Labourforce (ABS 2006 Census) 

City of Greater Geelong 91,930 

Barwon Region 121,586 

Unemployment (ABS 12 month average to June 2009) 

Barwon Western District 5.0% 

Victoria 5.1% 

Journey to Work (ABS 2006 Census) No. of Commuters 

Barwon Region to Melbourne 11,100 

Melbourne to Barwon Region 3,153 

Major Employers 

Employees (FTE) 

Barwon Health 3,479 

Department of Education 2,333 

Deakin University (Waurn Ponds & Waterfront) 1,399 

Ford Motor Company of Australia Ltd 1,374 


Avalon Airport (all activities) 1,275 

Safeway 1,183 

Catholic Education System 1,027 

Target Australia (head office & retail) 964 

Transport 

Melbourne 

Accident Commission (TAC) 763 

Airport 

Alcoa World Alumina Australia Ltd (Vic Operations) 714 

Source: City of Greater Geelong FTE – Full Time Equivalent 

Werribee 

Bannockburn 

CORIO BAY 

Avalon 

Airport 

PORT PHILLIP BAY 

Portarlington 

gEELONg 

MELBOURNE 

St Leonards 

Colac 

Anglesea 

Ocean 

Grove 

Barwon 

Heads 

Torquay 

Pt Lonsdale 

Queenscliff 

VEHICULAR 

& PASSENGER FERRY 

Sorrento 

aUSTRaLIa 

Aireys Inlet 

BASS STRAIT 

Lorne 

VICTORIA 

/2 

TWELVE APOSTLES 

Princetown 

Apollo Bay 

Geelong is a place of exciting possibilities. With a positive attitude to investment... 

Geelong is OPEN FOR BUSINESS.

Geelong, Victoria, Australia 

Geelong, located 75km south west of Melbourne, is Victoria’s 

largest regional City. It is part of the Barwon Region, which 

is vital to the State and National economy with over 20,000 

businesses, a highly skilled workforce and comprehensive 

infrastructure and business support services. 

Geelong’s key growth sectors include: advanced manufacturing; 

health; education & research; tourism; information & communication 

technology (ICT); and food, horticulture & aquaculture. 

Economic Indicators Summary 

The Global Financial Crisis created uncertain and difficult 

circumstances for economies worldwide in 2008/09. As credit 

tightened and international trade declined, escaping the impact was 

a difficult task for any community. 

Overall the Barwon Region recorded mixed results in key economic 

indicators for 2008/09. Some indicators experienced modest growth 

and although many declined, they were generally on the back of 

record highs achieved the previous year. 

Geelong’s manufacturing sector experienced further restructuring 

during the year, however the continued diversification of the regional 

economy helped minimise the extent of the impact felt locally. 

Geelong’s resilience during one of the most challenging economic 

periods on record, is testament to the robust nature of the local 

economy and ongoing confidence in the Region. 

> The Region experienced an upward movement in the 

unemployment rate compared to the record lows of 2007/08 

(reached 6.5% in June 09). 

> Total building activity fell from its peak of $1.1b in 2007/08 

to $960m in 2008/09 (a drop of 15.4%). 

> The value of new dwelling approvals dropped by 15.6% to 

$469m, whilst the value of home renovations increased by 

14.0% to $145m. 

> The value of non-residential building activity contracted by 

23.4% to $346m yet is still the second highest figure on record. 

> Expenditure on commercial, industrial and retail projects dropped 

by 38.5%, whilst expenditure on health and public buildings 

increased by 22.7%. 

> Most municipalities in the Region experienced modest rises in 

median house prices. 

> The population grew by 1.6% or 4,412 people to reach 

278,668 residents. 

> The population is expected to reach 355,278 people by 2026, 

an increase of 31.6%. 

> Gross Regional Product (GRP) increased to $11.4b in 2009, 

an increase of $900m since the 2008 estimate (basic prices 

without adjustment for CPI). 

regional highlights 

2008/09 summary 

> Trade through the Geelong Port slowed to 10.4m tonnes 

(imports dropped by 7.0% however exports grew by 2.7%). 

> The Region attracted 4.3m domestic daytrip visitors, up by 

11.9% on the previous year. 

Regional News Summary 

Continued investor interest in the Region combined with a large 

amount of public sector spending, also helped minimise the impact 

of the challenging global economic conditions. 

Following is a snapshot of some of the major project 

announcements during 2008/09: 

> The $380m Geelong Ring Road (from Corio to Waurn Ponds) 

officially opened. Construction started on the $125m Section 4a 

and planning commenced on the $45m section 4b. 

> The $200m redevelopment of Westfield Geelong 

was completed. 

> The Transport Accident Commission (TAC) opened its $100m 

headquarters in Geelong. 

> The $100m WaterMarque apartment complex in Geelong 

was approved. 

> Barwon Water started construction on a $76m bio-solids drying 

facility at Black Rock and the $70m Anglesea Borefield. 

> The $60m Edgewater residential/retail development along 

Waterfront Geelong was completed. 

> Plans were unveiled for a $50m expansion of the Waurn 

Ponds Shopping Centre. 

> Deakin University opened the $37m extension of its 

Waterfront campus. 

> Construction started on the $35m redevelopment of 

Queenscliff Harbour. 

> Construction started on the $30m Geelong Private Medical 

Centre adjacent to Geelong Private Hospital. 

> The Geelong Football Club started work on the $28m 

refurbishment of Skilled Stadium. 

> Barwon Health’s $26m Emergency Department upgrade 

was completed. 

> The second-round of successful applicants for the Geelong 

Innovation and Investment Fund (GIIF) were announced ($21m 

worth of investment and 326 jobs are expected to be created). 

> The rezoning of land for the Armstrong Creek Urban Growth 

Area was approved (expected to accommodate 54,000 people 

over the next 25 years). 

For updates on regional economic indicators beyond 

2008/09 visit: www.geelongaustralia.com.au/business 

/3 

economic indicators bulletin 2008/09 - CITY OF GREATER GEELONG FAST FACTS & REGIONAL HIGHLIGHTS

key economic indicators 

2008/09 summary 

For more regional economic indicators visit: 

www.geelongaustralia.com.au/business 

/4 

TABLE 1: Key Economic Indicators for the Barwon Region - Financial Year Summary 2008/2009 

Regional Indicator 2004/05 2005/06 2006/07 2007/08 2008/09 

EMPLOYMENT INDICATORS 

% Change 

2007/08 – 

2008/09 

Australian Bureau of Statistics (ABS) 

Barwon - Western District (June) 

Number Unemployed No. 12,000 9,900 7,700 7,700 13,200 - 

Unemployment Rate % 6.6 (1) 5.1 4.0 3.8 6.5 - 

Unemployment Rate (Victoria) % 5.1 4.8 4.4 4.4 5.9 - 

Department of Education, Employment and Workplace Relations (DEEWR) 

Unemployment Rate (%) - June Quarter 

City of Greater Geelong 8.0 7.0 6.7 4.3 5.5 - 

Surf Coast Shire 4.3 3.8 3.6 2.2 3.1 - 

Borough of Queenscliffe 5.2 4.6 3.4 1.9 3.2 - 

Golden Plains Shire 5.2 4.3 3.9 2.3 3.6 - 

Colac Otway Shire 6.3 5.2 4.5 3.3 4.5 - 

Barwon Region 7.3 6.4 6.0 3.9 5.1 - 

Job Advertisements 

Geelong Advertiser 

Ave. Weekly Job Advertisements No. 198 216 220 243 169 -30.5% 

Seek Limited 

New monthly job advertisements No. - - - 548 484 -11.7% 

Centrelink (2) 

Unemployment Allowance (No.) - 7,214 6,617 6,569 8,312 +26.5% 

VALUE OF BUILDING ACTIVITY - BARWON REGION 

Residential 

New Dwellings $million $510.4 $446.3 $441.9 $556.3 $469.3 - 15.6% 

Other Residential Permits “ - - - $127.5 $145.4 +14.0% 

Total Residential $683.8 $614.7 -10.1% 

Non-Residential 

Commercial, Industrial & Retail “ $198.3 $152.5 $165.1 $339.5 $208.8 -38.5% 

Health & Public Buildings “ $82.5 $155.9 $145.6 $111.6 $136.9 +22.7% 

Total Non-Residential “ $280.8 $308.4 $310.7 $451.1 $345.7 -23.4% 

Total Building Activity “ $791.2 $754.7 $752.6 $1,134.9 $960.4 -15.4% 

NEW DWELLING APPROVALS 

City of Greater Geelong No. 1,608 1,394 1,117 1,611 1,291 -19.9% 

Surf Coast Shire “ 510 488 388 541 372 -31.2% 

Borough of Queenscliffe “ 22 37 58 66 49 -25.8% 

Golden Plains Shire “ 186 166 152 139 168 +20.9% 

Colac Otway Shire “ 160 125 148 148 185 +25.0% 

Total Barwon Region 2,486 2,210 1,863 2,505 2,065 -17.6% 

MEDIAN WEEKLY RENTAL VALUES (3 bedroom house - June Qtr) 

City of Greater Geelong $200 $210 $230 $250 $265 +6.0% 

Barwon Region $205 $210 $215 $240 $260 +8.3% 

Melbourne (Metropolitan) $230 $240 $260 $290 $320 +10.3% 

Victoria $210 $225 $245 $265 $295 +11.3% 

Sources: City of Greater Geelong; Borough of Queenscliffe; Surf Coast Shire; Golden Plains Shire; Building Commission; Australian Bureau of Statistics: unpublished data on unemployment; Population by 

Age and Sex Catalogue No. 3235.0; Births Australia Catalogue No. 3301.0; Deaths Australia Catalogue No. 3302.0; and CPI Catalogue No. 6401.0; Department of Education, Employment and Workplace 

Relations, ‘Small Area Labour Markets Australia’; Department of Human Services, Office of Housing; Geelong Advertiser; Seek Limited; Centrelink; VicRoads; Department of Education and Early Childhood 

Development; Deakin University; Gordon Institute of TAFE; Skills Victoria; Department of Sustainability and Environment, Land Victoria; Geelong Port and GrainCorp Operations Ltd Geelong.

TABLE 1: Key Economic Indicators for the Barwon Region - Financial Year Summary 2008/2009 (continued) 

Regional Indicator 2004/05 2005/06 2006/07 2007/08 2008/09 

% Change 

2007/08 – 

2008/09 

MEDIAN HOUSE PRICES* (Valuer General) (% Change 07 - 08) 

City of Greater Geelong $252,000 $265,000 $277,250 $287,000 - +3.5% 

Surf Coast Shire $385,000 $398,000 $440,000 $471,500 - +7.2% 

Borough of Queenscliffe $470,000 $523,750 $500,000 $530,000 - +6.0% 

Golden Plains Shire $205,500 $205,000 $225,000 $220,000 - -2.2% 

Colac Otway Shire $195,000 $217,500 $235,000 $220,000 - -6.4% 

Melbourne (Metropolitan) $320,000 $347,000 $375,000 $388,088 - +3.5% 

Victoria $280,500 $300,000 $325,000 $335,000 - +3.1% 

ESTIMATED RESIDENT POPULATION (As at 30 June ABS) (% Change 07 - 08) 

City of Greater Geelong 203,276 205,686 208,861 211,841 - +1.4% 

Surf Coast Shire 22,158 22,798 23,599 24,442 - +3.6% 

Borough of Queenscliffe 3,127 3,150 3,186 3,256 - +2.2% 

Golden Plains Shire 16,657 17,013 17,340 17,681 - +2.0% 

Colac Otway Shire 21,055 21,044 21,270 21,448 - +0.8% 

Barwon Region 266,273 269,691 274,256 278,668 - +1.6% 

DEMOGRAPHY (ABS)* (% Change 06 - 07) 

Births 

City of Greater Geelong 2,368 2,331 2,591 - - +11.2% 

Surf Coast Shire 279 276 319 - - +15.6% 

Borough of Queenscliffe 22 18 14 - - -22.2% 

Golden Plains Shire 202 214 187 - - -12.6% 

Colac Otway Shire 244 251 234 - - -6.8% 

Barwon Region 3,115 3,090 3,345 - - +8.3% 

Deaths 

City of Greater Geelong 1,696 1,602 1,709 - - +6.7% 

Surf Coast Shire 128 111 141 - - +27.0% 

Borough of Queenscliffe 55 41 44 - - +7.3% 

Golden Plains Shire 73 78 62 - - -20.5% 

Colac Otway Shire 188 160 184 - - +15.0% 

Barwon Region 2,140 1,992 2,140 - - +7.4% 

STUDENT ENROLMENTS* 

Barwon South Western Region (3) 

Primary School No. 29,818 29,394 29,203 28,936 28,132 -2.8% 

Primary/Secondary “ 11,019 11,179 11,221 9,935 10,987 +10.6% 

Secondary School “ 21,442 21,538 21,868 23,261 23,120 -0.6% 

Barwon Region 

Gordon Institute of TAFE “ 20,900 20,200 20,700 19,700 22,850 +16.0% 

Deakin University “ 13,739 13,282 13,350 13,301 13,214 -0.7% 

Traineeships & Apprenticeships (as at 31 Aug) “ 8,285 7,912 7,733 7,617 7,585 -0.4% 

NEW VEHICLE REGISTRATIONS (VicRoads) 

Passenger Vehicles No. 14,008 13,659 13,521 13,514 13,029 -3.6% 

Motor Cycles “ 935 976 1,276 1,518 1,443 -4.9% 

Light Commercial Trucks “ 2,627 2,744 2,419 2,771 2,763 -0.3% 

Total 17,570 17,379 17,216 17,803 17,235 -3.2% 

PORT OF GEELONG 

Imports million 7.4 7.0 7.3 7.1 6.6 -7.0% 

Exports “ 4.5 4.2 4.1 3.7 3.8 +2.7% 

Total Trade “ 11.9 11.2 11.4 10.8 10.4 -3.7% 

Vessels No. 546 560 494 613 619 +1.0% 

Consumer Price Index (4) 

% Change Australia 2.4 3.2 2.9 3.4 3.1 - 

(1) Due to an unusual monthly figure, July data has been used instead of June data. (2) Includes Newstart Allowance and Youth Allowance (other). Data revised from previously published figures due to more 

detailed information on allowance classifications. Data supplied is point in time data. (3) Data revised from previously published figures as data previously available for the Barwon Region is now only available 

for the broader Barwon South Western Region (whole of South West Victoria). Primary enrolments includes special schools. (4) Shows the percentage change on figures from the previous financial year for the 

weighted average of Australia’s eight capital cities. – Data not available. * Data refers to the calendar year, i.e. financial year 2008/2009 equates to calendar year 2009. 

economic indicators bulletin 2008/09 - CITY OF GREATER GEELONG key economic indicators

S1 

regional employment 

indicators 

in this section 

> Unemployment Rate - ABS 

> Job Advertisements - Barwon Region 

For updates on regional employment indicators visit: 

www.geelongaustralia.com.au/business 

2008/09 Regional employment summary 

Unemployment Rate 

Australian Bureau of Statistics - Barwon Western District 

The June 2009 unemployment rate for the Barwon-Western District 

was 6.5%, an increase of 2.7 percentage points when compared 

to June 2008 (see Table 1 below). This increase is in line with the 

national trend and indicative of the economic environment in the 

second half of 2008/09. Compared to the recession in the early 

90s when unemployment hit 14.0%, or even five years ago when it 

averaged 7.0%, the local labour market in 2008/09 has proven to 

be resilient during challenging global economic conditions. 

A twelve month average of the unemployment rate to June 2009 

shows the Barwon-Western District to be on par with Victoria and 

Australia (at 5.0%, 5.1% and 4.9% respectively). 

Department of Education, Employment and Workplace Relations 

(DEEWR) – Barwon Region 

According to DEEWR data, the unemployment rate in the Barwon 

Region reached 5.1% in the June 09 quarter - the same as the 

Victorian rate. Although the unemployment rate for the Barwon 

Region increased during the March 09 and June 09 quarters, when 

compared to the past five years it has remained at a relatively low 

level (see Graph 2 - page 7). 

Job Advertisements 

Demand for labour in the Barwon Region weakened during 

2008/09. An average of 169 jobs were advertised each week in 

the Geelong Advertiser during 2008/09, a decrease of 30.5% on 

the previous financial year - the first decrease in ten years (see 

Table 2 - page 7). This trend is also evident in online (Seek) job 

ads, which show an 11.7% decrease in job ad volume between 

2007/08 and 2008/09. The spike in Geelong Advertiser job ads 

in June 2006 was due to recruitment for a new call centre 

(see Graph 3 - page 7). 

Unemployment Allowances 

Centrelink data shows that the number of people requiring 

unemployment allowances in the Barwon Region increased by 

26.5% between 2007/08 and 2008/09 (from 6,569 people to 

8,312 people). 

DEEWR data is available at the Statistical Local Area 

geographic level. 

TABLE 1: Unemployment Rate – Australian Bureau of StatisticS 

Latest Month 

(June 2009) 

Same Month Last Year 

(June 2008) 

12 Month Average 

(to June 2009) 

5 Year Trend Line Analysis 

(Jun 04 – Jun 09) 

Barwon-Western District* Victoria Australia 

Unemployment 

Rate 

Change** 

Percentage Points 

Unemployment 

Rate 

Change** 


Unemployment 

Rate 

6.5% 

5.9% 

5.8% 

+2.7pts 

+1.5pts 

3.8% 4.4% 4.3% 

5.0% 5.1% 4.9% 

-3.3pts 

-1.2pts 

Change** 


+1.5pts 

Source: Australian Bureau of Statistics. * The Barwon-Western District refers to the whole of South-West Victoria. 

** Change in percentage points is based on differences between the latest month and earlier figures as specified. 

/6

GRAPH 1: Monthly Unemployment Rate 

(July 2004 – June 2009) 

Percentage (%) 

10.0 

9.0 

8.0 

7.0 

6.0 

5.0 

4.0 

3.0 

2.0 

1.0 

Barwon Western District 

Victoria 

0.0 

J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J 

2004 2005 2006 2007 2008 2009 

Source: Australian Bureau of Statistics 

TABLE 2: Job Advertisements – Barwon Region 

GRAPH 3: Job advertisements, Barwon REgion (2004 – 2009) 

Number 

800 

700 

600 

500 

400 

300 

200 

100 

0.0 

01 Jul 04 

01 Sept 04 

01 Nov 04 

01 Jan 05 

01 Mar 05 

01 May 05 

01 Jul 05 

01 Sept 05 

01 Nov 05 

Ave. Weekly Job Ads (Geelong Advertiser) 

01 Jan 06 

01 Mar 06 

01 May 06 

Source: Geelong Advertiser ‘Career One’ Saturday Employment Section and Seek Limited 

(www.seek.com.au). 

01 Jul 06 

01 Sept 06 

01 Nov 06 

01 Jan 07 

01 Mar 07 

01 May 07 

01 Jul 07 

01 Sept 07 

01 Nov 07 

01 Jan 08 

New Monthly Job Ads (seek.com.au) 

01 Mar 08 

01 May 08 

01 Jul 08 

01 Sept 08 

01 Nov 08 

01 Jan 09 

01 Mar 09 

01 May 09 

GRAPH 2: Quarterly Unemployment Rate 

Department of Education, Employment and Workplace Relations 

(DEEWR) 

Percentage (%) 

10.0 

9.0 

8.0 

7.0 

6.0 

5.0 

4.0 

3.0 

2.0 

1.0 

0.0 

City of Greater Geelong 

Barwon Western District 

Victoria 

J 

M 

M S J 

D M J 

S D M J 

S D M J S D 

S D M J 

2004 2005 2006 

2007 2008 2009 

Quarter 

Source: Economic, Labour Market and Education Analysis Branch, Department of Education, 

Employment and Workplace Relations (DEEWR), Small Area Labour Markets Australia. 

Average Weekly 

Job Ads 

Latest Month (June 2009) 135 

Geelong Advertiser 

Percentage 

Change* 

New Monthly 

Job Ads 

Seek.com.au 

Percentage 

Change* 

Source: Geelong Advertiser ‘Career One’ Saturday Employment Section (includes vacancies for all paid full-time, part-time and casual paid positions in the Barwon Region. Advertisements with an unspecified 

number of vacancies are counted as one). Seek Limited www.seek.com.au (relates to monthly job ad volume for the area ‘Geelong’ as specified by the advertiser/employer) 

* Percentage change is based on differences between the latest month and earlier figures as specified. 

-34.5% 

Same Month Last Year (June 2008) 206 626 

YEARLY AVERAGES 

2008/2009 169 

-30.5% 

2007/2008 243 548 

2006/2007 220 -23.2% - - 

386 

484 

A twelve month average 

of the unemployment rate 

to June 2009 shows the 

Barwon-Western District to 

be on par with Victoria and 

Australia. 

-38.3% 

-11.7% 

/7 

economic indicators bulletin 2008/09 - city of greater geelong section 1 - REGIONAL EMPLOYMENT INDICATORS

S2 

rESIDENTIAL PROPERTY 

MARKET 


> Residential Building Activity 

> Residential Property Sales & 

Median House/Rental Values 

> Map: New Dwelling Approvals with 

Median House and Rental Values 

RESIDENTIAL BUILDING ACTIVITY 

The value of total residential building activity in the Barwon Region 

in 2008/09 was $614.7m, a drop of 10.1% on the previous year. 

The value of new dwelling approvals decreased by 15.6%, whilst 

the value of all other residential approvals (extensions/alterations, 

demolitions etc.) increased by 14.0% (see Table 1 - page 9). 

Although the value of building activity dropped in 2008/09 it was 

still slightly higher than the figures for 2005/06 and 2006/07 

(see Graph 1 - page 9). 

New Dwelling Approvals 

A total of 2,065 new dwellings were approved in the Barwon Region 

during 2008/09, down 17.6% when compared to the previous year 

(see Graph 2 - page 9). The value of dwelling approvals reached 

$469.3m, 15.6% down on the previous year’s record high of 

$556.3m. 

See Table 2 - page 10 for new dwelling data by suburb and 

township. 

The Region 

The Surf Coast Shire approved 372 new dwellings in 2008/09 

(31.2% down on the previous year), with the majority of 

development occurring in Torquay (274 approvals). 

The Borough of Queenscliffe approved 49 new dwellings, down 

25.8% when compared to the previous year. 

Residential development in the Golden Plains Shire increased by 

20.9% on the previous year, with 168 approvals valued at $28.7m. 

The majority of approvals were issued in Bannockburn 

(68 approvals). 

The number of new dwellings approved in the Colac Otway Shire 

increased by 25.0% in 2008/09, reaching a five year high of 185 

approvals valued at $33.8m. The majority of approvals were issued 

in Colac (83 approvals). 


There were 1,291 new dwellings approved in the City of Greater 

Geelong during 2008/09, a decrease of 19.9% compared to the 

previous year. 

The majority of development occurred on the Bellarine Peninsula 

(456 new dwellings), mainly in the townships of Ocean Grove 

(147), Drysdale (74) and St Leonards (64). Significant development 

also occurred in the City’s southern suburbs (352 new dwellings), 

particularly in Highton (144), Grovedale (80) and 

Waurn Ponds (53). 

Another 193 new dwellings were approved in the City’s east - 109 of 

them in Leopold. A total of 166 new dwellings were approved in the 

City’s north, with the highest number of approvals recorded in Lara 

(40) and Bell Park (32). 

Urban infill development accounted for another 112 new dwelling 

approvals, predominantly in Newtown (38 dwellings), Geelong City 

(18) and Geelong West (18). 

See page 12 for the presentation of this data on a map. 

The majority of development 

occurred on the Bellarine 

Peninsula (456 new 

dwellings), mainly in the 

townships of Ocean Grove 

(147), Drysdale (74) and 

St Leonards (64). 

/8

TABLE 1: Total Residential Building Activity, Barwon Region 

Area 

CITY OF GREATER GEELONG 

2007/2008 2008/2009 

No. Value ($m) No. Value ($m) 

% Change 

in Value 

07/08 - 08/09 

New Dwelling Approvals (1) 1,611 $338.0 1,291 $288.9 -14.5% 

Other Residential Building Permits (2) 2,662 $90.5 2,327 $74.4 -17.8% 

Total 4,273 $428.5 3,618 $363.3 -15.2% 

SURF COAST SHIRE 

New Dwelling Approvals 541 $133.2 372 $96.3 -27.7% 

Other Residential Building Permits 353 $17.6 456 $44.8 154.5% 

Total 894 $150.8 828 $141.1 -6.4% 

BOROUGH OF QUEENSCLIFFE 



Total 139 $23.9 120 $26.2 9.6% 

GOLDEN PLAINS SHIRE 

New Dwelling Approvals 139 $27.9 168 $28.7 2.9% 


Total 502 $34.4 463 $40.2 16.9% 

COLAC OTWAY SHIRE 


Other Residential Building Permits 311 $11.2 240 $10.1 -9.8% 

Total 459 $46.1 425 $43.9 -4.8% 

BARWON REGION 

New Dwelling Approvals 2,505 $556.3 2,065 $469.3 -15.6% 

Other Residential Building Permits 3,762 $127.5 3,389 $145.4 14.0% 

Total 6,267 $683.8 5,454 $614.7 -10.1% 

Source: City of Greater Geelong and the Building Commission. (1) Refers to the number of dwellings not the number of permits. 

(2) ‘Other Residential Building Permits’ includes all new buildings except dwellings (sheds/carports), demolitions, extensions/alterations etc. 

GRAPH 1: Total residential Building Activity - 

Barwon Region 

Number 

8000 

7000 

6000 

5000 

4000 

3000 

2000 

1000 

0 

No. of Residential Approvals 

2004/05 2005/06 2006/07 2007/08 2008/09 

Source: City of Greater Geelong and the Building Commission. 

Value of Residential Approvals $m) 

1000 

900 

800 

700 

600 

500 

400 

300 

200 

100 

0 

Value ($m) 

GRAPH 2: Number and Value of New Dwelling Approvals - 

Barwon Region 

Number 

3000 

2500 

2000 

1500 

1000 

500 

0 

No. of New Dwellings 


Value of New Dwellings ($m) 

2004/05 2005/06 2006/07 2007/08 2008/09 

600 

500 

400 

300 

200 

100 

0 

Value ($m) 

/9 

economic indicators bulletin 2008/09 - city of greater geelong section 2 - residential property market

S2 

rESIDENTIAL PROPERTY MARKET 

Area 

/10 

TABLE 2: New Residential Dwelling Approvals (as at 30 June 2009) 


New Dwelling 

Total 

2006 (1) 2006/2007 

Dwellings Approvals 

New Dwelling 

Approvals 

2007/2008 

New Dwelling 

Approvals 

2008/2009 

Value Dwelling 

Approvals 

2008/2009 

($’000) 

Estimated 

Dwellings as at 

30 June 2009 

Urban Geelong 

Bell Park 2,066 33 54 32 $5,362 2,185 

Bell Post Hill 2,051 8 8 3 $607 2,070 

Belmont 6,294 17 86 41 $6,392 6,438 

Breakwater 500 0 2 20 $2,658 522 

Corio 5,893 67 57 26 $3,709 6,043 

Drumcondra 229 0 0 1 $370 230 

East Geelong 1,776 5 12 4 $600 1,797 

Fyansford 75 1 0 0 $0 76 

Geelong City 2,319 5 18 18 $5,146 2,360 

Geelong West 3,205 13 18 18 $2,943 3,254 

Grovedale 5,230 127 106 80 $14,407 5,543 

Hamlyn Heights 2,602 23 17 23 $4,375 2,665 

Herne Hill 1,687 6 15 12 $1,506 1,720 

Highton 5,936 99 151 144 $40,155 6,330 

Lara 4,473 46 57 40 $7,924 4,616 

Leopold 3,288 62 102 109 $20,917 3,561 

Lovely Banks 499 37 32 12 $3,940 580 

Manifold Heights 1,144 5 15 12 $3,412 1,176 

Marshall 608 10 16 19 $3,523 653 

Moolap 511 3 4 2 $321 520 

Mount Duneed 354 0 4 2 $545 360 

Newcomb 2,157 10 30 17 $1,654 2,214 

Newtown 4,150 23 53 38 $12,477 4,264 

Norlane 3,773 6 69 13 $1,726 3,861 

North Geelong 1,139 3 7 4 $789 1,153 

North Shore 160 5 4 13 $2,443 182 

Rippleside 173 2 2 2 $630 179 

St Albans Park 1,766 22 30 28 $5,712 1,846 

South Geelong 460 2 9 2 $521 473 

Thomson 840 2 8 5 $691 855 

Wandana Heights 610 15 12 13 $5,087 650 

Waurn Ponds 1,002 76 44 53 $11,342 1,175 

Whittington 1,717 16 24 17 $2,113 1,774 

Rural Geelong 

Anakie 257 9 2 1 $295 269 

Balliang 87 1 2 1 $275 91 

Barwon Heads 1,825 33 83 40 $14,700 1,981 

Batesford 287 13 0 8 $2,934 308 

Breamlea 160 1 3 1 $349 165 

Clifton Springs 2,992 23 29 29 $5,706 3,073 

Connewarre 77 20 8 14 $6,866 119 

Curlewis 176 2 1 1 $320 180 

Drysdale 1,543 50 108 74 $14,151 1,775 

Indented Head 844 28 30 37 $7,659 939 

Little River 299 5 3 2 $695 309 

Marcus Hill 132 6 0 3 $1,480 141 

Ocean Grove 5,817 92 148 147 $36,234 6,204 

Portarlington 2,331 34 53 43 $10,381 2,461 

St Leonards 1,834 43 67 64 $12,057 2,008 

Wallington 433 8 8 3 $840 452

TABLE 2: New Residential Dwelling Approvals (as at 30 June 2009) - continued 

Area 

New Dwelling 

Total 

2006 (1) 2006/2007 

Dwellings Approvals 

New Dwelling 

Approvals 

2007/2008 

New Dwelling 

Approvals 

2008/2009 

Value Dwelling 

Approvals 

2008/2009 

($’000) 

Estimated 

Dwellings as at 

30 June 2009 


Aireys Inlet 910 14 24 9 $3,611 957 

Anglesea 2,753 27 46 21 $4,638 2,847 

Bellbrae 548 1 9 3 $756 561 

Deans Marsh 445 5 5 5 $2,402 460 

Fairhaven 381 8 6 8 $2,857 403 

Freshwater Creek 214 0 1 1 $425 216 

Gherang 230 0 9 5 $466 244 

Gnarwarre 310 4 3 2 $811 319 

Jan Juc 1,686 21 34 15 $5,425 1,756 

Lorne 1,591 22 23 13 $2,195 1,649 

Moggs Creek 169 2 0 1 $242 172 

Moriac 193 11 4 3 $1,054 211 

Torquay 3,872 261 338 274 $70,450 4,745 

Winchelsea 815 12 33 12 $965 872 

Winchelsea South 123 0 6 0 $0 129 


Point Lonsdale 2,205 32 39 31 $12,150 2,307 

Queenscliff 1,010 26 27 18 $9,406 1,081 


Bannockburn 846 55 58 68 $11,776 1,027 

Inverleigh 484 11 7 11 $2,015 513 

Lethbridge 310 11 9 9 $1,296 339 

Linton 455 2 3 1 $70 461 

Meredith 247 5 3 2 $576 257 

Napoleons 268 5 1 1 $180 275 

Smythesdale 218 2 3 2 $381 225 

Teesdale 504 16 11 20 $3,208 551 

Rural Golden Plains 2,737 45 44 54 $9,167 2,880 


Apollo Bay 1,729 23 12 29 $6,849 1,793 

Colac 4,045 30 58 83 $10,600 4,216 

Elliminyt 752 27 22 22 $4,553 823 

Marengo 223 4 3 4 $912 234 

Rural Colac Otway 3,993 64 53 47 $10,894 4,157 

LOCAL GOVERNMENT AREA TOTALS 

City of Greater Geelong 88,005 1,117 1,611 1,291 $288,940 92,024 

Surf Coast Shire 14,479 388 541 372 $96,297 15,780 

Borough of Queenscliffe 2,640 58 66 49 $21,556 2,813 

Golden Plains Shire 6,181 152 139 168 $28,668 6,640 

Colac Otway Shire 10,742 148 148 185 $33,808 11,223 

TOTAL BARWON REGION 122,047 1,863 2,505 2,065 $469,269 128,480 

Source: City of Greater Geelong, Building Commission and the Australian Bureau of Statistics, 2006 Census of Population & Housing. 

Municipal totals based on suburbs and townships are not possible, as in some instances they cross municipal boundaries. 

(1) Excludes non-private dwellings. 

/11 


S2 


New Dwelling Approvals with median 

house and rental values 

Hamlyn Heights 

$272,000 / $250 

Manifold Heights 

$384,000 / $255 

Herne Hill 

$250,000 / $230 

Bell Post Hill 

$247,000 / $260 

Bell Park 

$237,500 / $245 

North Geelong 

$247,250 / $250 

Geelong West 

$320,000 / $280 

Geelong 

$369,950 / $285 

BARWON 

REGION 

Colac 

$196,000 / $210 

Bannockburn 

$291,750 / $275 

Lorne 

$780,000 / $320 

REFER TO 

MAIN MAP 

Greater 

G eelong 

Anglesea 

$455,000 / $270 

Torquay 

$490,000 / $335 

Newtown 

$400,000 / $300 

Geelong East 

$280,000 / $260 

Apollo Bay 

$360,000 / $245 

Geelong South 

$304,500 / $265 

Little River 

Anakie 

New Dwelling Approvals 

Lovely 

Banks 

Lara 

$283,000 / $275 

Point 

Wilson 

0 - 9 

10 - 19 

20 - 39 

40 - 59 

GOLDEN 

PLAINS 

SHIRE 

Moorabool 

Corio 

$177,500 / $215 

Avalon 

60+ 

Locality 

$Median House Price / 

$Weekly Rental Values (3BR House) 

Fyansford 

CORIO 

BAY 

Belmont 

$265,000 / $265 

Newcomb 

$212,000 / $230 

Leopold 

$289,700 / $270 

Clifton Springs 

$264,500 / $270 

Portarlington 

$295,000 / $250 

Indented Head 

$300,000 / $240 

Highton 

$350,000 / $295 

Ceres 

Moolap 

Curlewis 

Drysdale 

$285,950 / $270 St Leonards 

$290,000 / $240 

Waurn Ponds 

$360,000 / $355 

Mount 

Duneed 

Grovedale 

$287,000 / $275 

Marshall 

Connewarre 

Barwon Heads 

$475,000 / $335 

Wallington 

Ocean Grove 

$395,000 / $295 

Marcus 

Hill 

Mannerim 

Swan Bay 


Queenscliff 

$525,000 / $275 

Point Lonsdale 

$495,500 / $285 

/12 

Source: City of Greater Geelong, the Building Commission, Department of Sustainability, and Environment, Department of Human Services and Regional Real Estate Agents.

RESIDENTIAL property SALEs & Median house/rental values 

Data from the Victorian Valuer General shows a decline in the 

number and value of residential property sales in the Barwon 

Region during 2008. 

The value of all residential sales in the Barwon Region decreased 

by 18.8%, from $2.8 billion in 2007 to an estimated $2.3 billion 

in 2008. Similarly, the number of sales decreased by 19.3%, from 

9,193 sales to an estimated 7,420 sales in 2008. This is in contrast 

to 2007 when the value of residential sales increased by 27.3% and 

the number of sales rose by 19.0%. 

Although there has been a decline in the value and number of 

residential sales, the majority of municipalities did experience modest 

rises in median house, unit/apartment and house block prices. 

The City of Greater Geelong’s median house price in 2008 was 

$287,000, compared to $388,088 for metropolitan Melbourne and 

$335,000 for Victoria. 

See Table 3 - below for a detailed breakdown of median prices by 

property type. 

Median House Prices 


The median house price in the City of Greater Geelong rose by 3.5% 

in 2008 to $287,000. This increase was higher than the median 

price movement for Victoria (3.1%) and Victorian regional cities 

(2.3%) and on par with metropolitan Melbourne (3.5%). For the 

past ten years house prices have continued to grow, with the City of 

Greater Geelong’s median house price rising 181% (or 10.9% per 

annum), from $102,000 to $287,000 (see Graph 4 - page 15). 

Suburbs/townships with the highest median sale prices in 2008 

were Barwon Heads ($475,000), Wandana Heights ($470,375), 

Moolap ($422,500), Newtown ($400,000), Ocean Grove 

($395,000), Manifold Heights ($384,000) and Geelong City 

($369,950). 

The five suburbs/townships with the highest median price increases 

between 2007 and 2008 were Manifold Heights (32%), Wandana 

Heights (22%), North Shore (16%), Hamlyn Heights (13%) and 

St Leonards (13%). The five suburbs/townships with the highest 

median price increases over the past ten years include Barwon 

Heads (15%pa), St Leonards (14%pa), Indented Head (14%pa), 

Geelong West (13%pa) and North Shore (13%pa). 

TABLE 3: Residential Property Sales & Price Statistics 2008 



Sales 

The Region 

The median house price in the Surf Coast Shire reached $471,500 

in 2008, an increase of 7.2% on the previous year or 12.9% per 

annum over the past ten years. The highest median prices were 

recorded in Lorne ($780,000), Fairhaven ($605,000) and Aireys 

Inlet ($537,000). 

Median prices rose 6.0% in the Borough of Queenscliffe reaching 

$530,000, an increase of 12.7% per annum over the past 

ten years. 

The median house price in the Golden Plains Shire dropped to 

$220,000 in 2008, a 2.2% decrease compared to the previous 

year. The highest median prices were recorded in Bannockburn 

($291,750) and Teesdale ($263,000). 

The Colac Otway Shire’s median house price also dropped to 

$220,000, a decrease of 6.4% on the previous year. The towns that 

attracted the highest median prices include Wye River ($461,500), 

Marengo ($442,500) and Apollo Bay ($360,000). 

See Table 4 - page 14 for median house prices by suburb 

and township. 

Median unit/apartment and house block prices by suburb 

and township are available in ‘A Guide to Property Values 

2008’ published by the Department of Sustainability and 

Environment. 

Median Rental VALUES 

The median weekly rent at the June 09 quarter was $260 in the 

Barwon Region, $320 for metropolitan Melbourne and $295 

for Victoria. The median rent increased by 8.3% in the Barwon 

Region between the June 08 and June 09 quarters. 

Across the Barwon Region the highest rental values for a three 

bedroom house were recorded in Wandana Heights ($405), 

Waurn Ponds ($355), Rippleside ($350), Barwon Heads ($335) 

and Torquay ($355). The lowest rental values were recorded in 

Norlane ($190), Colac ($210), Corio ($215), Breakwater ($220) 

and Newcomb ($230). 

See Table 5 - page 16 for rental data by selected suburbs and 

townships. 

House Unit/Apartment Vacant House Block Total Residential 

Median 

Price ($) 

Median 

Price % 

Change 

07-08 


Sales 

Median 

Price ($) 

Median 

Price % 

Change 

07-08 


Sales 

Median 

Price ($) 

Median 

Price % 

Change 

07-08 


Sales* 

Total sales 

($'000) 

City of Greater Geelong 3,952 $287,000 3.5% 889 $240,000 4.8% 819 $147,000 4.8% 5,678 $1,648,876 

Surf Coast Shire 506 $471,500 7.2% 159 $480,000 21.5% 225 $210,000 2.4% 893 $418,186 

Borough Of Queenscliffe 70 $530,000 6.0% 16 $375,000 -1.1% 5 $300,000^ - 91 $51,854 

Golden Plains Shire 172 $220,000 -2.2% 3 $209,000^ - 103 $115,000 0.0% 282 $53,318 

Colac Otway Shire 329 $220,000 -6.4% 59 $250,000 -9.1% 83 $96,000 4.3% 476 $118,825 

Barwon Region 7,420 $2,291,058 

Melbourne $388,088 3.5% $346,000 4.2% $150,000 4.3% 

Country Victoria $235,000 1.7% $207,000 1.0% $100,000 1.0% 

Victoria $335,000 3.1% $327,000 2.8% $138,000 3.0% 

Source: LANDATA, Department of Sustainability and Environment, A Guide to Property Values 2008. ^ Less than 10 sales in analysis year 

* These figures are not the sum of the house, unit/apartment and house block sales - they include other unlisted categories. 

/13 


S2 


TABLE 4: Median House Prices, Barwon Region 2008 

Area 


Median Price 

2006 

Median Price 

2007 

Median Price 

2008 

% Change 

2007-2008 

Growth % p.a. 

1998 - 2008 


Bell Park $232,000 $225,000 $237,500 6 10.7 

Bell Post Hill $230,000 $254,000 $247,000 -3 9.2 

Belmont $245,000 $262,000 $265,000 1 10.5 

Breakwater $178,500 $198,750 $210,000 6 10.7 

Corio $170,000 $175,000 $177,500 1 9.9 

Geelong East $248,000 $283,000 $280,000 -1 12.0 

Geelong City $320,000 $353,500 $369,950 5 10.1 

Geelong South $300,000 $282,500 $304,500 8 12.0 

Geelong West $265,000 $29,700 $320,000 8 13.6 

Grovedale $253,000 $267,250 $287,000 7 9.9 

Hamlyn Heights $229,500 $240,000 $272,000 13 11.2 

Herne Hill $223,250 $245,000 $250,000 2 10.5 

Highton $340,000 $342,000 $350,000 2 10.0 

Lara $270,000 $275,000 $283,000 3 9.1 

Leopold $267,000 $280,000 $289,700 3 9.6 

Lovely Banks $299,250 $327,500 $355,000 8 10.7 

Manifold Heights $316,000 $291,250 $384,000 32 12.1 

Marshall $255,000 $270,500 $286,000 6 9.8 

Moolap ^$205,000 $377,500 $422,500 12 10.8 

Newcomb $191,500 $215,000 $212,000 -1 10.7 

Newtown $357,000 $405,000 $400,000 -1 11.3 

Norlane $140,000 $148,000 $153,000 3 9.8 

North Geelong $225,500 $242,500 $247,250 2 11.6 

North Shore $243,300 $215,000 $250,000 16 13.6 

Rippleside ^$346,000 - - - - 

St Albans Park $237,000 $256,500 $249,000 -3 N/A 

Thomson $175,000 $187,000 $192,000 3 N/A 

Wandana Heights $420,000 $386,000 $470,375 22 8.7 

Waurn Ponds $329,000 $355,000 $360,000 1 11.2 

Whittington $200,000 $212,500 $210,000 -1 8.7 


Barwon Heads $420,000 $447,000 $475,000 6 15.1 

Clifton Springs $250,000 $255,000 $264,500 4 10.8 

Drysdale $278,000 $290,500 $285,950 -2 6.4 

Indented Head $300,000 $298,000 $300,000 1 14.1 

Ocean Grove $325,000 $356,300 $395,000 11 12.8 

Portarlington $289,000 $292,000 $295,000 1 11.7 

St Leonards $270,000 $257,000 $290,000 13 14.2 

Wallington $525,000 - - - - 

Total City $265,000 $277,250 $287,000 3.5 10.9 

/14

TABLE 4: Median House Prices, Barwon Region 2008 (continued) 

Area 

Source: LANDATA®, Land Victoria, Department of Sustainability & Environment, A Guide to Property Values 2008. N/A = Not Available - Insufficient sales during analysis year. 

^ Less than 10 sales in the year. Some figures differ from previously published data as LANDATA revises median prices every year. 

GRAPH 4: Median House Prices by Local Government Area 

Median Price ($) 

550,000 

500,000 

450,000 

400,000 

350,000 

300,000 

250,000 

200,000 

150,000 

100,000 

50,000 

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 


Golden Plains Shire 

Median Price 

2006 

Surf Coast Shire 

Colac Otway Shire 

Source: LANDATA®, Land Victoria, Department of Sustainability & Environment, 

A Guide to Property Values 2008. 

Median Price 

2007 

Borough of Queenscliffe 

Median Price 

2008 

% Change 

2007-2008 

Growth % p.a. 

1998 - 2008 


Aireys Inlet $440,000 $445,000 $537,000 21 15.2 

Anglesea $415,000 $446,500 $455,000 2 13.4 

Fairhaven $635,000 $635,000 $605,000 -5 11.4 

Jan Juc $356,500 $430,000 $486,500 13 14.3 

Lorne $695,000 $750,000 $780,000 4 11.9 

Moriac $285,000 $356,500 $380,000 7 12.2 

Torquay $380,000 $435,000 $490,000 13 13.8 

Winchelsea $210,000 $177,500 $201,000 13 10.1 

Total Shire $398,000 $440,000 $471,500 7.2 12.9 


Pt Lonsdale $462,000 $480,000 $495,500 3 12.6 

Queenscliff $530,000 $615,500 $525,000 -15 11.1 

Total Borough $523,750 $500,000 $530,000 6.0 12.7 


Bannockburn $295,750 $272,000 $291,750 7 8.8 

Enfield $183,250 $210,000 $195,000^ -7 15.8 

Haddon $239,000 ^$280,000 - - - 

Inverleigh $200,000 $247,500 $230,000 -7 7.2 

Linton $175,000 $136,500 $188,000^ 38 10.6 

Meredith $174,000 $180,000 $217,555^ 21 13.3 

Scarsdale $150,000 $208,500 - - - 

Smythesdale $185,000 $210,000 $187,000 -11 7.1 

Teesdale $270,000 $267,500 $263,000 -2 7.7 

Total Shire $205,000 $225,000 $220,000 -2.2 7.2 


Apollo Bay $360,000 $417,500 $360,000 -14 12.1 

Birregurra $181,000 $209,000 $246,500 18 13.4 

Colac $190,000 $202,000 $196,000 -3 9.7 

Elliminyt $218,000 $232,000 $286,200 23 12.9 

Marengo $525,000^ $459,000 $442,500^ -4 10.7 

Skenes Creek North $426,666 $325,000 $360,000^ 11 14.7 

Wye River $400,000 $450,000 $461,500 3 14.0 

Total Shire $217,500 $235,000 $220,000 -6.4 9.7 

/15 


S2 


/16 

TABLE 5: Median Weekly Rental Values, Barwon Region 2009 

Selected Areas 


1 Bed Unit/ 

Apartment 

Median Weekly Rent ($) 

2 Bed Unit/ 

Apartment 

2 Bed 

House 


Bell Park 130 200 205 245 

Bell Post Hill 160 180 220 260 

Belmont 140 210 250 265 

Breakwater - 160 160 220 

Corio 135 180 185 215 

Drumcondra 155 250 - - 

Geelong City 190 250 280 285 

Geelong East 135 225 240 260 

Geelong South 165 230 165 265 

Geelong West 145 220 270 280 

Grovedale 275 225 250 275 

Hamlyn Heights 135 175 190 250 

Herne Hill 145 170 190 230 

Highton 135 225 250 295 

Lara 130 210 225 275 

Leopold 150 210 245 270 

Lovely Banks 160 180 220 280 

Manifold Heights 130 195 255 255 

Newcomb 120 185 205 230 

Newtown 145 215 275 300 

Norlane 110 165 175 190 

North Geelong 105 175 180 250 

Rippleside - 240 350 350 

Wandana Heights - 270 - 405 

Waurn Ponds - 265 - 355 

Whittington 135 175 - 240 


Barwon Heads - 260 280 335 

Clifton Springs 195 220 230 270 

Drysdale 195 220 230 270 

Indented Head 115 165 180 240 

Ocean Grove 175 225 245 295 

Portarlington 130 190 210 250 

St Leonards 125 180 200 240 


Anglesea - - 280 270 

Jan Juc 160 230 270 320 

Lorne - 260 - 320 

Torquay 170 225 265 335 


Point Lonsdale 180 230 240 285 

Queenscliff 190 - 215 275 


Bannockburn - 205 - 275 


Apollo Bay 135 200 200 245 

Colac 150 175 185 210 

3 Bed 

House 

Source: Department of Human Services, Office of Housing, ‘Rental Report 2008/2009’ and regional real estate agents. - Data not available

S3 

Non-Residential 

Property Market 

Non-Residential Building Activity 

The value of non-residential building activity contracted to 

$345.7m in 2008/09, a decrease of 23.4% on the unprecedented 

$451.1m in 2007/08 (see Table 1 and Graph 1 - below). 

Although the value of building activity declined in 2008/09 it is 

still the second highest figure on record and 11.3% higher than 

the figure for 2006/2007. 

Building Activity by Building Type 

Public buildings accounted for $102.1m of non-residential 

construction in 2008/09, up 19.2% on the previous year. 

The majority of works were being undertaken at Skilled Stadium, 

Deakin University, Gordon Institute of TAFE and the Geelong Fire 

Station. Many schools in the region also commenced building work 

to improve their infrastructure. 

Another $97.8m was invested in commercial developments, down 

29.8% on the previous year. Some of the major projects in this 

sector include the Promenade Apartments, Pier Point Apartments and 

large warehouse developments in North Geelong and Corio. 

The retail sector accounted for $90.3m of non-residential investment, 

down 52.7% when compared to the previous year’s record high of 

$190.8m, which was boosted by the Westfield redevelopment in 

Central Geelong. The majority of construction in 2008/09 was being 

carried out at the Aquatic Centre in Grovedale, Geelong Gateway 

bulky goods outlets in Corio, the retail component of the Queenscliff 

Harbour redevelopment and shop fitout works at Westfield and 

Market Square. 

A total of $34.7m was invested in health related projects, a 33.9% 

increase on the previous year. Construction of the Clinical Teaching 

Unit in Ryrie Street Geelong (a Deakin University and Barwon Health 

initiative) accounted for a large part of investment in this sector. 

A further $20.7m was spent on industrial projects (a 122.0% rise 

on the previous year) with the majority of investment in the Golden 

Plains Shire on sheds for agricultural purposes. 

TABLE 1: Non-Residential Building Activity, Barwon Region 

Value ($) 

500 

450 

400 

350 

300 

250 

200 

150 

100 

50 

0 

Value ($m) 

Source: City of Greater Geelong and the Building Commission. Includes new building and alterations which exceed $10,000. 

500 

450 

400 

350 

300 

250 

200 

150 

100 

50 

0 


> Non-Residential Building Activity 

> Non-Residential Property Sales 

> Map: Non-Residential Building Activity and 

Major Projects 

Building Activity by Local Government Area 

The highest proportion of non-residential building activity in 2008/09 

occurred in the City of Greater Geelong ($294.4m), followed by 

the Colac Otway Shire ($16.4m), Golden Plains Shire ($15.9m), 

Borough of Queenscliffe ($10.0m) and the Surf Coast Shire ($9.1m). 

In 2008/09 the value of non-residential building activity fell by 

27.6% in the City of Greater Geelong and 33.2% in the Surf Coast 

Shire, while all other municipalities experienced growth in building 

activity of 20% or higher (see Table 2 - page 18 for more detailed 

information). 

See page 19 for the presentation of this data on a map. 

Public Buildings Health Industrial Commercial Retail 

For more information on major construction projects see 

section 8, page 44 or visit: 

www.geelongaustralia.vic.gov.au/business 

and view ‘CityScope - Geelong Investment News’ 

For information on industrial land supply and consumption 

visit: www.dse.vic.gov.au/urbandevelopmentprogram 

2004/05 2005/06 2006/07 2007/08 2008/09 

GRAPH 1: Value of Non-Residential Building Activity - 

Barwon Region 

Public Buildings Health Industrial Commercial Retail 

2004/05 2005/06 2006/07 2007/08 2008/09 


Value ($m) No. of Permits Value ($m) 

Building Type 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009 

Definitions: Retail (shop or other building for the sale of goods by retail or the supply of services direct to public), 

Commercial (office building for professional or commercial purposes or building used for the storage or display of wholesale 

goods), Industrial (building which an industrial process is carried out for trade, sale or gain), 

Health (hospital of healthcare building), Public Building (assembly building, school, hall and theatre). 

Value % 

Change 

(07/08 - 08/09) 

Retail 45.6 26.6 73.0 190.8 203 90.3 -52.7% 

Commercial 130.3 85.7 75.7 139.3 268 97.8 -29.8% 

Industrial 22.4 40.3 16.4 9.3 44 20.7 122.0% 

Health 37.8 97.6 73.9 25.9 38 34.7 33.9% 

Public Buildings 44.7 58.3 71.8 85.7 231 102.1 19.2% 

Total Barwon Region 280.8 308.4 310.7 451.1 784 345.7 -23.4% 

/17 

economic indicators bulletin 2008/09 - city of greater geelong section 3 - non-residential property market

S3 

NON-rESIDENTIAL PROPERTY MARKET 

TABLE 2: Non-Residential Building Activity by Local Government Area 

Area 2007/2008 2008/2009 

City of Greater Geelong Value ($'000) No. of Permits Value ($'000) 

Although the Barwon Region 

experienced a decline in 

the number and value of 


non-residential sales, it still 

compared favourably with 

metropolitan Melbourne and 

country Victoria 

Source: City of Greater Geelong and the Building Commission. Includes new building and alterations which exceed $10,000. 

Value % 

Change 

(07/08 - 08/09) 

Retail $187,385 181 $79,629 -57.5% 

Commercial $120,873 155 $87,852 -27.3% 

Industrial $6,916 27 $6,301 -8.9% 

Health $20,436 31 $32,227 57.7% 

Public Buildings $71,159 198 $88,390 24.2% 

Total $406,769 592 $294,398 -27.6% 


Retail $430 9 $1,512 251.6% 

Commercial $7,343 38 $3,178 -56.7% 

Industrial $250 4 $1,184 373.5% 

Health $0 2 $1,342 na 

Public Buildings $5,585 6 $1,868 -66.6% 

Total $13,608 59 $9,083 -33.2% 


Retail $0 4 $8,245 na 

Commercial $4,231 3 $593 -86.0% 

Industrial $0 2 $530 na 

Health $0 1 $450 na 

Public Buildings $3,582 2 $162 -95.5% 

Total $7,813 12 $9,979 27.7% 


Retail $427 1 $10 -97.7% 

Commercial $1,066 25 $839 -21.3% 

Industrial $1,304 7 $12,164 832.9% 

Health $5,488 1 $550 -90.0% 


Total $9,653 43 $15,858 64.3% 

Retail $2,580 8 $913 -64.6% 

Commercial $5,811 47 $5,299 -8.8% 

Industrial $860 4 $534 -37.9% 

Health $20 3 $178 790.7% 


Total $13,271 78 $16,350 23.2% 

/18

non-residential building 

activity and major projects, 

city of greater geelong 

Staughton 

Vale 

G OLDEN 

PLAINS 

SHIRE 

WAURN PONDS 

Deakin University 

MOORABOOL 

Ceres 

Anakie 

Fyansford 

SHIRE 

Lovely Banks 

Mount 

Duneed 

GROVEDALE 

Leisurelink Aquatic Centre 

Balliiang 


Ring Road 

Employment 

Precinct 

SURF CO AST SHIRE 


BELL POST HILL 

Kardinia International College 

Little River 

Port of 


CORIO 

BAY 

Avalon 

Moolap 

Batesford 

GEELONG WEST 

Child Care Centre 

Pakington Strand (Fitout) 

HIGHTON 

Medical Centre 

LARA 

Secondary School Additions 

Child Care Centre 

Connewarre 

NORTH GEELONG 

Multiple w/house developments 

Fyansford 

Avalon 

Airport 

Leopold 

Bell 

Park 

Curlewis 

Wallington 

Norlane 

Newtown 

Belmont 

Point 

Wilson 

Ocean Grove 

Clifton 

Springs 

Marcus 

Hill 

Port of 


Marshall 

Drysdale 

CORIO 

BAY 

LOCALITY 

Major Projects 

Dual Carriage Road 

Geelong Ring Road 

Major Road 

Road 

Rail 

Landmarks 

Building Activity Value ($’000) 

Mannerim 

CORIO 

Geelong Gateway 

Geelong Grammar School 

Multiple w/house developments 

Avalon 

GEELONG 

Promenade Apartments 

Pier Point Apartments 

Barwon Health/Deakin Uni Clinical Teaching Unit 

Westfield Geelong (Fitout) 

Market Square (Fitout) 

Geelong City Fire Station 

Edgewater (Fitout) 

Transport Accident Commission HQ (Fitout) 

THOMSON 

Gordon TAFE Redevelopment 

$0 - $99 

Moolap 

SOUTH GEELONG 

Skilled Stadium Refurbishment 

$100 - $999 

$1000 - $9,999 

$10,000 - $99,999 

$100,000 + 

Portarlington 

Swan Bay 

St Leonards 

BOROUGH OF 

QUEENSCLIFFE 

/19 

economic indicators bulletin 2008/09 - city of greater geelong section 3 - non-residential property market

S3 

NON-rESIDENTIAL PROPERTY MARKET 

Non-Residential Property Sales 

The value of commercial, industrial and rural property sales in the 

Barwon Region dropped by 5.0% in 2008 (from $481.2m in 2007 

to $457.0m). The total number of recorded sales also decreased by 

15.1%, from 881 sales in 2007 to 748 sales in 2008. 

Although the Barwon Region experienced a decline in the number 

and value of non-residential sales, it still compared favourably with 

metropolitan Melbourne and country Victoria (both recording 

greater declines in the number and value of sales compared to 

the Barwon Region). 

See Graph 2 opposite for the change in non-residential property 

sales over five years. 

Average and median sale prices for a range of property 

classes are available in ‘A Guide to Property Values 

2008’ published by the Department of Sustainability and 

Environment. 

TABLE 3: Non-Residential Property Sales 2008 

Number 

10000 

9000 

8000 

7000 

6000 

5000 

4000 

3000 

2000 

1000 

GRAPH 2: Non-Residential Property Sales, Barwon Region 

0 

No. of Sales 

Source: LANDATA, Department of Sustainability and Environment, 

A Guide to Property Values 2008, 2007, 2006, 2005 & 2004. 

Value of Sales ($m) 

2004 2005 2006 2007 2008 

520 

510 

500 

490 

480 

470 

460 

450 

440 

430 

420 

Value ($m) 


No. Sales 

Source: LANDATA, Department of Sustainability and Environment, A Guide to Property Values 2008. 

Commercial Industrial Rural Total 

Total Sales 

($’000) 

No. Sales 

Total Sales 

($’000) 

No. Sales 

Total Sales 

($’000) 

No. Sales 

Total Sales 

($’000) 

City of Greater Geelong 99 $87,152 69 $49,091 96 $77,052 264 $213,295 

Surf Coast Shire 15 $11,568 4 $1,990 59 $56,298 78 $69,855 

Borough of Queenscliffe 1 $800 0 $0 0 $0 1 $800 

Golden Plains Shire 2 $915 5 $818 239 $94,404 246 $96,137 

Colac Otway Shire 15 $7,217 3 $1,702 141 $68,028 159 $76,946 

Barwon Region 132 $107,651 81 $53,601 535 $295,782 748 $457,033 

Although the Barwon Region 

experienced a decline in 

the number and value of 

non-residential sales, it still 

compared favourably with 

metropolitan Melbourne and 

country Victoria 

/20

S4 

Population 

GROWTH 

Golden Plains 

- North West 

population characteristics 

Estimated Resident Population 

Australian Statistical Districts 

Golden Plains 

- South East 

The Australian Bureau of Statistics estimates that the population Gr Geelong - of Pt C 

the Barwon Region grew by 1.6% (or 4,412 people) in 2008 to 

reach 278,668 residents. 

Between 2007 and 2008 the population of the City of Gr Greater Geelong - Pt A 

Geelong grew by 1.4% to 211,841 residents, Surf Coast the - East Surf Coast Shire Gr Geelong - Pt B 

grew by 3.6% to 24,442 residents, the Borough of Queenscliffe grew Demography 

Colac-Otway - North 

by 2.2% to 3,256 residents, the Golden Plains Shire grew by 2.0% 

to 17,681 residents and the Colac Otway Surf Coast Shire - West grew by 0.8% Queenscliffe to 

21,448 residents (see Table 1 - page 22, Graph 1 & Table 2 - 

page 23 for more Colac-Otway information). - Colac 

See Estimated Resident Population maps below to compare 

% Change 2007-2008 

growth by Statistical Local Areas. 

0.0% - 1.0% 

Estimated Colac-Otway Resident - South Population – Rankings 1.1% - 1.5% 

Victorian Local Government Areas 

1.6% - 2.0% 

Out of the 79 Victorian Local Government Areas, the City 2.1% of + Greater 

Geelong has the second largest population and experienced the 9th 

largest growth between 2007 and 2008 (see Table 3 - page 23 for 

further information). 

Estimated resident population by statistical 

local area, greater geelong - pT A 

Greater Geelong - Pt C 


West 

Newtown 

Corio - Inner 


South Barwon - Inner 

ted Resident Population 

tatistical Local Area, 

eater Geelong - Pt A 

Bellarine - Inner 

Source: Australian Bureau of Statistics. 

% Change 2007-2008 

Greater Geelong - Pt B 

0.0% - 1.0% 

1.1% - 1.5% 

1.6% - 2.0% 

2.1% + 


Out of the 36 Statistical Districts in Australia (predominantly urban 

areas located outside the Capital Cities), Geelong experienced the 

11th largest growth between 2007 and 2008. Table 4 - page 24 

also shows that Geelong is the largest regional City in Victoria. 

In 2007 there were 3,345 births in the Barwon Region (up 8.3% 

on the previous year) and 2,140 deaths (up 7.4% on the previous 

year). See Table 5 - page 25 for more detail. 

Golden Plains 

- North West 

Colac-Otway - North 

Colac-Otway - Colac 

Colac-Otway - South 



> Estimated Resident Population 

> Demography 

> Population Projections 

For definitions of Statistical Local Areas see page 

50. For data on the regions transient population 

see Table 1, page 43. 

Estimated resident population by statistical 

local area, barwon region 

Golden Plains 

- South East 

Surf Coast - East 

Surf Coast - West 

Gr Geelong - Pt C 

Gr Geelong - Pt A 

Gr Geelong - Pt B 

Queenscliffe 

% Change 2007-2008 

0.0% - 1.0% 

1.1% - 1.5% 

1.6% - 2.0% 

2.1% + 


% Change 2007-2008 

/21 

economic indicators bulletin 2008/09 - city of greater geelong section 4 - population growth

population growth 

S4TABLE 1: Estimated Resident Population - Barwon Region at 30 June 2008* 

% Change 

2007- 

2008 

Age 

/22 

Statistical Local Area 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+ Total 


Greater Geelong - Pt A 

Bellarine - Inner 1509 1642 1749 1720 1405 1552 1584 1773 1680 1726 1520 1499 1288 3,894 24,541 0.6 

Corio - Inner 3866 3706 4164 4450 3914 3775 3857 4035 4022 3965 3675 3559 3093 8,543 58,624 1.2 

Geelong 685 627 615 649 1064 935 851 860 844 821 821 711 581 1,903 11,967 0.2 

Geelong West 1045 770 754 820 1078 1195 1176 1245 969 965 880 728 609 2,201 14,435 1.0 

Newtown 592 706 743 852 725 591 537 630 725 827 710 677 553 1,438 10,306 1.6 

South Barwon - Inner 3047 3054 3288 3752 4292 3234 3258 3495 3361 3619 3507 3109 2819 8,592 52,427 2.1 

10,744 10,505 11,313 12,243 12,478 11,282 11,263 12,038 11,601 11,923 11,113 10,283 8,943 26,571 172,300 1.3 

Total Greater Geelong 

- Pt A 


Greater Geelong - Pt B 2011 2236 2568 2473 1738 1535 1651 2298 2388 2704 2676 2468 2516 7128 36,390 1.9 

Greater Geelong - Pt C 138 159 206 249 191 206 261 309 299 234 235 238 166 260 3,151 1.3 

Total Rural Geelong 2,149 2,395 2,774 2,722 1,929 1,741 1,912 2,607 2,687 2,938 2,911 2,706 2,682 7,388 39,541 1.9 

12,893 12,900 14,087 14,965 14,407 13,023 13,175 14,645 14,288 14,861 14,024 12,989 11,625 33,959 211,841 1.4 

Total City of Greater 



Surf Coast - East 1139 1115 1062 995 850 829 1060 1391 1162 1196 1111 943 787 1,596 15,236 4.7 

Surf Coast - West 549 553 563 580 396 363 483 593 633 757 766 713 628 1,629 9,206 1.7 

Total Surf Coast Shire 1,688 1,668 1,625 1,575 1,246 1,192 1,543 1,984 1,795 1,953 1,877 1,656 1,415 3,225 24,442 3.6 

132 169 157 156 92 83 120 168 179 211 219 256 280 1,034 3,256 2.2 

BOROUGH OF 

QUEENSCLIFFE 


487 588 706 581 301 334 459 616 598 673 625 595 548 744 7,855 0.7 

Golden Plains - 

North-West 

676 885 817 647 381 402 544 798 846 818 778 710 594 930 9,826 3.0 

Golden Plains - 

South-East 

1,163 1,473 1,523 1,228 682 736 1,003 1,414 1,444 1,491 1,403 1,305 1,142 1,674 17,681 2.0 

Total Golden Plains 

Shire 


Colac Otway - Colac 683 741 742 807 766 727 628 718 638 728 690 694 605 2,267 11,434 0.5 

Colac Otway - North 370 436 540 516 266 276 308 415 530 476 505 485 445 812 6,380 1.0 

Colac Otway - South 202 186 219 218 175 155 193 212 274 295 357 291 254 603 3,634 1.6 

1,255 1,363 1,501 1,541 1,207 1,158 1,129 1,345 1,442 1,499 1,552 1,470 1,304 3,682 21,448 0.8 

Total Colac Otway 

Shire 

17,131 17,573 18,893 19,465 17,634 16,192 16,970 19,556 19,148 20,015 19,075 17,676 15,766 43,574 278,668 1.6 

TOTAL BARWON 

REGION 

Source: Australian Bureau of Statistics, Population by Age and Sex, Regions of Australia, Catalogue No. 3235.0. The Estimated Resident Population is an official estimate of the number of people who usually reside in an area. The estimate is based on population counts derived from the Census of Population 

and Housing by place of usual residence and a mathematical model is used to calculate intercensal growth. Independent indicators of population change, such as dwelling approvals and Medicare enrolments are also used. Data on births, deaths, net migration and natural increases is used to calculate 

movements in age. *Preliminary data

TABLE 2: Estimated Resident Population (ERP) - Time Series Barwon region 

ERP at 30 June 

Local Government Area 2004 2005 2006 2007r 2008p 

Source: Australian Bureau of Statistics, Regional Population Growth, Australia 2007-08 (catalogue number 3218.0) r - revised, p - preliminary 

2007-2008 

No. 

Change 

2007-2008 

% 

2004-2008 

%pa 

City of Greater Geelong 201,039 203,276 205,686 208,861 211,841 2,980 1.4 1.1 

Surf Coast Shire 21,780 22,158 22,798 23,599 24,442 843 3.6 2.3 

Borough of Queenscliff 3,157 3,127 3,150 3,186 3,256 70 2.2 0.6 

Golden Plains Shire 16,135 16,657 17,013 17,340 17,681 341 2.0 1.8 

Colac Otway Shire 20,990 21,055 21,044 21,270 21,448 178 0.8 0.4 

Barwon Region 263,101 266,273 269,691 274,256 278,668 4,412 1.6 1.2 

GRAPH 1: Estimated Resident Population at 30 June - Barwon REgion 

Population 

280,000 

275,000 

270,000 

265,000 

260,000 

255,000 

250,000 

+ 3,172 

people 

2004 2005 2006 2007r 2008p 

Source: Australian Bureau of Statistics 

TABLE 3: Estimated Resident Population (ERP) - Victorian Local Government Area Rankings 

ERP at 30 June Change 2007-2008 State Rank (out of 79) 

Victorian 

Local Government Areas 2007r 2008p No. % Largest Growth Fastest Growth 

Wyndham (C) 123,919 132,793 8,874 7.2 1 1 

Casey (C) 230,322 238,336 8,014 3.5 2 7 

Melton (S) 86,449 92,465 6,016 7.0 3 2 

Whittlesea (C) 133,897 139,250 5,353 4.0 4 5 

Hume (C) 158,334 162,260 3,926 2.5 5 9 

Melbourne (C) 86,237 89,759 3,522 4.1 6 4 

Cardinia (S) 60,944 64,310 3,366 5.5 7 3 

Brimbank (C) 178,128 181,115 2,987 1.7 8 18 

Greater Geelong (C) 208,861 211,841 2,980 1.4 9 29 

Mornington Peninsula (S) 143,030 145,356 2,326 1.6 10 19 

Frankston (C) 123,517 125,728 2,211 1.8 11 15 

Boroondara (C) 163,382 165,393 2,011 1.2 12 38 

Glen Eira (C) 131,801 133,807 2,006 1.5 13 25 

Greater Dandenong (C) 133,338 135,243 1,905 1.4 14 28 

Kingston (C) 141,850 143,727 1,877 1.3 15 33 

Monash (C) 170,930 172,740 1,810 1.1 16 48 

Darebin (C) 135,552 137,360 1,808 1.3 17 32 

Ballarat (C) 89,987 91,787 1,800 2.0 18 12 

Maribyrnong (C) 68,097 69,825 1,728 2.5 19 8 

Greater Bendigo (C) 98,456 100,054 1,598 1.6 20 20 

...rankings continue 

Surf Coast (S) 23,599 24,442 843 3.6 33 6 

Golden Plains (S) 17,340 17,681 341 2.0 49 14 

Colac Otway (S) 21,270 21,448 178 0.8 57 55 

Queenscliffe (B) 3,186 3,256 70 2.2 65 11 

Source: Australian Bureau of Statistics, Regional Population Growth, Australia 2007-08 (catalogue number 3218.0) r - revised, p - preliminary 

+ 3,418 

people 

+ 4,565 

people 

+ 4,412 

people 

/23 


S4 


TABLE 4: Estimated Resident Population (ERP) Statistical District Rankings* - Largest Growth in Australia 

ERP at 30 June Change 2007-2008 

Rank Statistical District 2007r 2008p No. % 

1 Gold Coast-Tweed (QLD/NSW) 543,808 558,888 15,080 2.8 

2 Sunshine Coast (QLD) 231,167 237,562 6,395 2.8 

3 Newcastle (NSW) 524,968 531,191 6,223 1.2 

4 Cairns (QLD) 136,404 142,001 5,597 4.1 

5 Canberra-Queanbeyan (ACT/NSW) 389,590 395,126 5,536 1.4 

6 Townsville (QLD) 158,027 162,730 4,703 3.0 

7 Mandurah (WA) 74,661 78,612 3,951 5.3 

8 Wollongong (NSW) 280,861 284,169 3,308 1.2 

9 Hervey Bay (QLD) 53,551 56,165 2,614 4.9 

10 Bunbury (WA) 60,705 63,202 2,497 4.1 

11 Geelong (VIC) 170,039 172,300 2,261 1.3 

12 Ballarat (VIC) 89,987 91,787 1,800 2.0 

13 Mackay (QLD) 79,429 81,148 1,719 2.2 

14 Gladstone (QLD) 47,261 48,796 1,535 3.2 

15 Toowoomba (QLD) 123,804 125,339 1,535 1.2 

16 Bendigo (VIC) 86,604 88,031 1,427 1.6 

17 Bundaberg (QLD) 65,024 66,176 1,152 1.8 

18 Albury-Wodonga (NSW/VIC) 101,801 102,894 1,093 1.1 

19 La Trobe Valley (VIC) 77,488 78,531 1,043 1.3 

20 Geraldton (WA) 34,405 35,361 956 2.8 

21 Burnie-Devonport (TAS) 80,227 81,144 917 1.1 

22 Wagga Wagga (NSW) 56,026 56,911 885 1.6 

23 Port Macquarie (NSW) 42,047 42,900 853 2.0 

24 Coffs Harbour (NSW) 50,719 51,538 819 1.6 

25 Rockhampton (QLD) 74,700 75,497 797 1.1 

26 Kalgoorlie/Boulder (WA) 30,746 31,509 763 2.5 

27 Shepparton (VIC) 47,033 47,710 677 1.4 

28 Mildura (VIC) 48,642 49,280 638 1.3 

29 Launceston (TAS 104,074 104,649 575 0.6 

30 Tamworth (NSW) 45,127 45,615 488 1.1 

31 Bathurst (NSW) 32,476 32,942 466 1.4 

32 Orange (NSW) 37,525 37,991 466 1.2 

33 Warrnambool (VIC) 32,254 32,712 458 1.4 

34 Nowra-Bomaderry (NSW) 32,758 33,212 454 1.4 

35 Dubbo (NSW) 36,340 36,653 313 0.9 

36 Lismore (NSW) 31,866 31,926 60 0.2 

Source: Australian Bureau of Statistics, Regional Population Growth, Australia 2007-08 (catalogue number 3218.0) r - revised p - preliminary 

* Statistical Districts consist of selected, significant, predominantly urban areas within Australia, which are not located within a Capital City Statistical Division. 

/24

TABLE 5: Demography of the Barwon Region 2007 

Local Government Area 2003 2004 2005 2006 2007 

Births (Year of Registration) 

Source: Australian Bureau of Statistics, Births Australia 2007 (catalogue no. 3301.0), Deaths Australia 2007 (catalogue no.3302.0). 

Data for births and deaths is available down to the Statistical Local Area geographic level. 

In 2007 there were 3,345 

births in the Barwon 

Region (up 8.3% on the 

previous year) and 2,140 

deaths (up 7.4% on the 

previous year). 

% Change 

2006-2007 

City of Greater Geelong 2,293 2,358 2,368 2,331 2,591 11.2% 

Surf Coast Shire 301 278 279 276 319 15.6% 

Borough of Queenscliffe 17 30 22 18 14 -22.2% 

Golden Plains Shire 221 215 202 214 187 -12.6% 

Colac Otway Shire 232 238 244 251 234 -6.8% 

Total Barwon Region 3,064 3,119 3,115 3,090 3,345 8.3% 

Deaths 

City of Greater Geelong 1,623 1,542 1,696 1,602 1,709 6.7% 

Surf Coast Shire 130 119 128 111 141 27.0% 

Borough of Queenscliffe 75 62 55 41 44 7.3% 

Golden Plains Shire 53 58 73 78 62 -20.5% 

Colac Otway Shire 181 196 188 160 184 15.0% 

Total Barwon Region 2,062 1,977 2,140 1,992 2,140 7.4% 

/25 


S4 


POPULATION PROJECTIONS 

Victoria in Future 2008 are the Victorian Government’s official 

population and household projections. 

The Department of Planning and Community Development compiled 

these projections for all 79 Local Government Areas in Victoria for the 

period 2006 to 2026. The projections are based on the Australian 

Bureau of Statistics’ population estimates from the 2006 Census, 

along with: 

> demographic data and housing development information; 

> Victoria’s economic, social and demographic tends; and 

> detailed local knowledge gained through consultation with local 

governments, regional service providers and other stakeholders. 

Victoria in Future 2008 projects that the Barwon Region’s population 

will increase from 269,988 in 2006 to 355,278 by 2026, an 

increase of 85,290 people or 31.6%. The Barwon Region’s diverse 

employment opportunities and services, along with its coastal areas 

and other ‘lifestyle’ locations, will contribute significantly to the 

region’s growth over the next twenty years. 

It is estimated that the population of the: 

> City of Greater Geelong will increase by 63,724 people or 

31.0%, reaching 269,653 residents by 2026 (a growth rate of 

1.4% per annum); 

> Surf Coast Shire will increase by 11,979 people or 52.5%, 

reaching 34,781 residents by 2026, (a growth rate of 2.1% 

per annum); 

> Borough of Queenscliffe will increase by 199 people or 6.3%, 

reaching 3,349 residents by 2026 (a growth rate of 0.3% 

per annum); 

> Golden Plains Shire will increase by 7,301 people or 42.8%, 


per annum); and the 

> Colac Otway Shire will increase by 2,086 people or 10.0%, 


per annum). 

Barwon Region – Statistical Local Areas 

The statistical local areas in the Barwon Region that are expected to 

grow the most over the next twenty years include Surf Coast – East 

(at 3.0% pa), South Barwon-Inner (2.6% pa), Golden Plains – South 

East (2.3% pa), Greater Geelong – Pt B (Bellarine Peninsula – 1.7% 

pa) and Greater Geelong – Pt C (1.3% pa). This growth reflects the 

attractiveness of the Region’s coastal, bayside and rural areas and 

planned growth in the City of Greater Geelong’s Armstrong Creek 

urban growth area. 

See Table 6 - page 28 and maps on page 27 to compare growth 

between Statistical Local Areas. 

Age Structure 

The Barwon Region’s population, like most parts of Australia, 

is aging. 

Between 2006 and 2026 the number of people in the Barwon 

Region aged 60 and over is projected to nearly double, from 55,113 

persons in 2006 to 99,787 persons in 2026. By 2026 28.1% of 

the population is expected to be aged 60 and over, up from 20.4% 

in 2006. 

The number of 0 to 19 year olds in the Barwon Region will increase 

by 15,453 persons, from 71,641 in 2006 to 87,094 in 2026. 

It is projected that there will be a slight decrease in the proportion 

of 0 to 19 year olds between 2006 and 2026, from 26.5% of the 

population down to 24.5%. 

The population, aged 20 to 59, is expected to increase by 25,162 

persons, from 143,234 in 2006 to 168,396 in 2026. 

The percentage of the population in this age cohort is expected to 

drop from 53.0% in 2006 to 47.4% in 2026. 

Population projections by Statistical Local Area and various 

age cohorts are available on the Geelong Australia website. 

For more information on Victoria in Future 2008 visit: www.dpcd.vic.gov.au/victoriainfuture 

For another source of population projections visit: www.geelongaustralia.com.au/business 

view ‘the Geelong Population Forecast - Forecast.id’, which is based on different assumptions 

to Victoria in Future 2008 projections. 

/26

Colac Otway - North 

Golden Plains 

- North West 

Colac Otway - North 

Colac Otway - Colac 

Colac Otway - South 

Golden Plains 

- South East 

Surf Coast - East 


It is estimated that the 


will increase by 63,724 

people or 31.0%, reaching 

269,653 residents by 2026 

(a growth rate of 1.4% 

per annum). 

Gr Geelong - Pt C 

Gr Geelong - Pt A 

Growth rate % p.a. 

2006-2026 

0.0% - 1.0% 

1.1% - 2.0% 

2.1% + 

Source: Department of Planning and Community Development, 'Victoria in Future 2008’. 



West 

Newtown 

Corio - Inner 




Queenscliffe 


2006-2026 


1.1% + 


0.0% - 0.5% 

0.6% - 1.0% 

Gr Geelong - Pt B 

Colac Otway - Colac 


1.1% - 2.0% 

2.1% + 

Queenscliffe 


PROJECTED population 2006-2026 GROWTH 

Colac Otway - South 

by statistical local 0.0% area, - 1.0% 




West 

Newtown 

Corio - Inner 




barwon region 

PROJECTED population GROWTH by statistical local area, 

greater geelong - pT A 


2006-2026 


0.0% - 0.5% 

0.6% - 1.0% 

1.1% + 


/27 


S4 


TABLE 6: Population Projections 2006-2026 

Department of Planning and Community Development, Barwon Region 

Statistical Local Area 2006 2011 2016 2021 2026 


Growth Rate 

(% pa) 

2006 - 2026 


Greater Geelong (C) - Pt A 

Bellarine - Inner 24,161 25,241 26,359 27,444 28,699 0.9 

Corio - Inner 57,233 59,790 61,660 63,935 64,774 0.6 

Geelong 11,896 12,635 13,405 13,890 14,303 0.9 

Geelong West 14,255 14,850 15,364 15,507 15,548 0.4 

Newtown 9,957 9,899 9,888 9,977 10,044 0.0 

South Barwon - Inner 50,300 57,500 65,438 73,920 83,604 2.6 

Total Urban Geelong 167,802 179,915 192,114 204,674 216,971 1.3 


Greater Geelong (C) - Pt B 35,024 38,365 41,597 45,005 48,675 1.7 

Greater Geelong (C) - Pt C 3,103 3,354 3,585 3,808 4,007 1.3 

Total Rural Geelong 38,127 41,718 45,183 48,813 52,683 1.6 

Total City of Greater Geelong 205,929 221,633 237,297 253,487 269,653 1.4 


Surf Coast (S) - East 13,798 16,418 19,153 21,972 24,789 3.0 

Surf Coast (S) - West 9,004 9,343 9,615 9,838 9,992 0.5 

Total Surf Coast Shire 22,802 25,761 28,768 31,811 34,781 2.1 

BOROUGH OF QUEENSCLIFFE 3,150 3,157 3,191 3,258 3,349 0.3 


Golden Plains (S) - North West 7,739 8,357 8,868 9,289 9,672 1.1 

Golden Plains (S) - South East 9,338 10,657 11,966 13,294 14,705 2.3 

Total Golden Plains Shire 17,077 19,014 20,833 22,583 24,378 1.8 


Colac Otway (S) - Colac 11,229 11,429 11,659 11,933 12,224 0.4 

Colac Otway (S) - North 6,267 6,482 6,595 6,658 6,690 0.3 

Colac Otway (S) - South 3,534 3,706 3,859 4,023 4,201 0.9 

Total Colac Otway Shire 21,030 21,616 22,113 22,613 23,116 0.5 

TOTAL BARWON REGION 269,988 291,182 312,203 333,752 355,278 1.4 

Source: Department of Planning and Community Development, ‘Victoria in Future 2008’. 

/28

S5 

Business Profile & 

Annual Production 

business counts 

According to the Australian Bureau of Statistics there were 

21,453 businesses actively trading in the Barwon Region at June 

2007. It is estimated that 15,141 of these businesses (71%) were 

operating in the City of Greater Geelong. 

The ABS sources this data primarily from the Australian Business 

Register which monitors Australian Business Number (ABN) 

registrations. Excluded from the business counts are entities which 

are not considered to be actively trading in the market sector 

(i.e. General Government). The exclusion of General Government 

particularly impacts on data for Education and Health & Community 

Services, while the Government Administration & Defence sector is 

excluded entirely. 

Other explanatory notes are available on the Australian Bureau of 

Statistics’ website. 

Industry Sectors 

When comparing the number of businesses by industry sector in the 

Barwon Region, the largest number were operating in: 

Property & Business Services 

4,485 businesses 

Construction 4,296 

Retail Trade 2,544 

Agriculture, Forestry & Fishing 2,532 

Finance & Insurance 1,269 

See Table 1 - page 30 

Employment Size Ranges 

In the Barwon Region at June 2007 there were: 

> 12,429 non-employing businesses (sole operators), 

57.9% of all businesses; 

> 5,634 micro businesses (employing less than 5 people), 


> 2,589 small businesses (employing 5 to 19 people), 


> 753 medium sized businesses (employing 20 to 199 people), 

3.5% of all businesses; and 

> 48 large businesses (employing more than 200 people), 

0.2% of all businesses. 

The first three points above show that 96.3% of all business in the 

Barwon Region employ less than 20 people. See Table 1 - page 30. 


> Business Counts 

> Selected Major Employers 

> Annual Regional Production 

> Port Trade 

Annual Turnover Ranges 

In the Barwon Region at June 2007: 

> 9,519 businesses (44.4% of all businesses) reported an annual 

turnover of less than $100k; 

> 9,828 businesses (45.8%) reported an annual turnover between 

$100k and than $200m. 

> 2,043 businesses (9.5%) reported an annual turnover between 

$1m and less than $50m; and 

> 36 businesses (0.2%) reported an annual turnover between 

$50m and less than $200m. 

See Table 2 - page 30 for more detail. 

For business count data by Statistical Local Areas visit: 

www.abs.gov.au 

Selected Major Employers 

The top ten major employers in the Barwon Region in terms of 

Full Time Equivalent (FTE) employee numbers are: 



Deakin University 1,399 

Ford Motor Company of Australia 1,374 


Avalon Airport (all activities) 1,275 

Safeway 1,183 


Target (head office and retail) 964 

Transport Accident Commission (TAC) 763 

See table 3 - page 31-32 for a selected major employers 

by industry sector. 

The largest number of 

businesses in the Barwon 

Region operate in the 

Property & Business 

Services Sector. 

/29 

economic indicators bulletin 2008/09 - city of greater geelong section 5 - business profile & annual production

S5 

BUSINESS PROFILE & ANNUAL PRODUCTION 

TABLE 1: Number of Businesses by Industry and Employment Sizes, 

Barwon Region, at june 2007 

Employment Size Ranges 

Industry 

Non 

employing 

number 

1-4 

number 

5-19 

number 

20-49 

number 

50-99 

number 

Source: Australian Bureau of Statistics, ‘Counts of Australian Businesses, Including Entries and Exits, Jun 2003 to Jun 2007’, (catalogue no. 8165.0). 

100-199 

number 

200+ 

number 

Total 

number 

Agriculture, Forestry & Fishing 1,734 489 252 36 21 0 0 2,532 

Mining 15 12 9 0 0 0 0 36 

Manufacturing 522 285 177 51 18 9 9 1,071 

Electricity, Gas & Water Supply 24 0 3 0 0 0 3 30 

Construction 2,601 1,290 357 42 6 0 0 4,296 

Wholesale Trade 315 225 132 15 15 0 3 705 

Retail Trade 1,038 780 543 117 33 18 15 2,544 

Accommodation, Cafes & Restaurants 225 192 234 84 30 6 0 771 

Transport & Storage 657 330 96 15 15 3 6 1,122 

Communication Services 105 99 15 6 0 0 0 225 

Finance & Insurance 960 240 60 6 0 3 0 1,269 

Property & Business Services 3,063 975 333 57 36 15 6 4,485 

Education 111 42 33 9 12 0 3 210 

Health & Community Services 414 330 183 6 6 12 0 951 

Cultural & Recreational Services 300 99 60 24 12 0 3 498 

Personal & Other Services 345 246 102 9 3 3 0 708 

Total 12,429 5,634 2,589 477 207 69 48 21,453 

TABLE 2: Number of Businesses by Industry and ANNUAL TURNOVER, 

Barwon Region, at june 2007 

Industry 

Zero to 

less than 

$50k 

$50k to 

less than 

$100k 

$100k to 

less than 

$500k 

Annual Turnover Ranges 

$500k to 

less than 

$1m 

$1m to 

less than 

$5m 

$5m to 

less than 

$10m 

Source: Australian Bureau of Statistics, ‘Counts of Australian Businesses, Including Entries and Exits, Jun 2003 to Jun 2007’, (catalogue no. 8165.0). 

$10m to 

less than 

$50m 

$50m to 

less than 

$200m Total 

Agriculture, Forestry & Fishing 957 504 801 183 66 12 9 0 2,532 

Mining 6 3 15 3 6 3 0 0 36 

Manufacturing 237 177 366 105 132 18 33 3 1,071 

Electricity, Gas & Water Supply 12 6 0 6 0 0 3 3 30 

Construction 798 1,056 1,785 273 339 30 15 0 4,296 

Wholesale Trade 141 99 222 93 102 24 15 6 705 

Retail Trade 381 321 1,050 369 327 60 21 15 2,544 

Accommodation, Cafés & Restaurants 87 90 342 114 96 15 3 0 771 

Transport & Storage 345 162 444 78 75 6 6 6 1,122 

Communication Services 81 57 54 15 18 0 0 0 225 

Finance & Insurance 441 192 348 78 144 18 45 3 1,269 

Property & Business Services 1,350 969 1,659 273 192 21 21 0 4,485 

Education 63 45 57 9 30 6 0 0 210 

Health & Community Services 171 177 420 114 63 3 3 0 951 

Cultural & Recreational Services 174 78 183 36 24 0 3 0 498 

Personal & Other Services 186 153 291 42 33 3 0 0 708 

Total 5,430 4,089 8,037 1,791 1,647 219 177 36 21,453 

/30

TABLE 3: Selected Major Employers, Barwon Region, 2009* 


no. 

Manufacturing & Processing 

Transport Equipment, Metals & Engineering 

Ford Motor Company of Australia Ltd 1,374 

Avalon Airport - (All Activities) (1) 1,275 

Alcoa World Alumina Australia (Victoria Operations) 714 

Alcoa Australia Rolled Products 355 

Air Radiators 145 

Backwell IXL Pty Ltd 99 

Danum Engineering Pty Ltd 95 

Brockman Engineering 81 

Western Sheetmetal, Insulation & Asbestos Removal Pty Ltd 80 

OneSteel Wire Pty Limited 74 

Winchester Australia Ltd 63 

Chemicals, Minerals & Wood Products 

Shell Refining (Australia) Pty Ltd 478 

Timbertruss Geelong Pty Ltd 227 

AKD Softwoods 187 

Blue Circle Southern Cement 130 

Local Mix Concrete 70 

Rohm and Haas Australia Pty Ltd 56 

Calco Timbers Pty Ltd 54 

Food 

Golden Farms (La Ionica) 491 

Bulla Dairy Foods 420 

MC Herd Pty Ltd 230 

CRF 207 

Fonterra 130 

Routleys (Vic) Pty Ltd 60 

Textiles & Printing 

Godfrey Hirst Aust Ltd 605 

Riverside Textiles Pty Ltd 121 

Express Promotions Australia Pty Ltd 73 

Filigree Textiles Pty Ltd 55 


Retail & Wholesale Trade 

Safeway 1,183 

Target (Head Office Operations & Retail) 964 

Cotton On (Head Office Operations & Retail) 497 

Coles Supermarkets 457 

Rex Gorell 295 

UG Manufacturing (Quiksilver International) 256 

Rip Curl 234 

Kmart 164 

Bunnings Warehouse 152 

Blood Toyota Geelong 135 

Linencare 112 

Winter & Taylor Pty Ltd 92 

Fagg’s Mitre 10 92 

Harvey Norman 82 

Myer 81 

Smiths of Geelong 71 

Boomaroo Nurseries 66 

BIG W 56 

Tasman Market Fresh Meats 55 

Happy Hens Egg Farm 47 

Rays Outdoors 42 

Costa Group of Companies 35 

Professional & Technical Services 

G-Force Recruitment 420 

SalesForce 291 

Powercor 201 

Geelong Advertiser 157 

WHK Group Limited 140 

Geelong Football Club 138 

Skilled Group 121 

Mentor 120 

Harwood Andrews 112 

Callista 99 

Davidsons 60 

C J Keane & Co. 54 

Flight Centre 48 

Coulter Roache Lawyers 38 

Geelong Performing Arts Centre (GPAC) 31 

Maxwell Collins Real Estate 30 

Source: City of Greater Geelong. 

FTE - Full Time Equivalent (Employment agency FTE numbers include staff and placements). 

* Refers to FTE staff numbers for operations in the Barwon Region only. 

(1) Refers to all organisations carrying out aerospace activities at Avalon. 

(2) Refers to employment numbers as at June 2008. 

no. 

/31 


S5 


TABLE 3: Selected Major Employers, Barwon Region, 2009 


Health & Social Services 


Transport Accident Commission (TAC) 763 

Karingal Inc 712 

Department of Human Services 457 

St John of God Hospital 330 

St Laurence Community Services Victoria 308 

Colac Area Health 287 

Colanda Centre 220 

Centrelink Call Centre 218 

St John of God Pathology 258 

GMHBA 120 

Centrelink 106 

Diversitat 96 

Bellarine Community Health 93 

Best of Care 80 

MacKillop Family Services 76 

Hesse Rural Health Service 60 

Pathways Rehabilitation & Support Services Limited 47 

Public Administration & Safety 


Australia Post 598 

Victoria Police (2) 389 

Barwon Water 374 

Barwon Prison 289 

Surf Coast Shire 223 

Colac Otway Shire 206 

Marngoneet Correctional Centre 185 

Australian Taxation Office 160 

VicRoads 146 

Golden Plains Shire 139 

Borough of Queenscliffe 30 

no. 


Transport & Construction 

Kempe International 230 

Wettenhalls Transport 133 

Gordon McKay 110 

Benders Busways 98 

McColls Transport 88 

Drapers Civil Contracting 85 

Worley Parsons 60 

Kalari (Transwest Haulage Pty Ltd) 55 

Geelong Port (Asciano) 51 

Peninsula Searoad Transport Pty Ltd 44 

Wellam Construction Pty Ltd 42 

Josies Transport Geelong 37 

Education, Training & Research 


Deakin University (Waurn Ponds & Waterfront) 1,399 


Gordon Institute of TAFE 602 

Geelong Grammar School 233 

CSIRO Australian Animal Health Laboratory 225 

The Geelong College 215 

Christian College 202 

Kardinia International College 190 

PIRVic Marine & Freshwater Science 150 

CSIRO Material Science & Engineering Division 115 

Source: City of Greater Geelong. 

FTE - Full Time Equivalent (Employment agency FTE numbers include staff and placements). 

* Refers to FTE staff numbers for operations in the Barwon Region only. 

(1) Refers to all organisations carrying out aerospace activities at Avalon. 

(2) Refers to employment numbers as at June 2008. 

no. 

/32

Annual Regional PRODUCTION 

Gross Regional Product (GRP) 

GRP is the total value of final goods and services produced in a 

region over a one year period, which includes exports but excludes 

imports. GRP can be measured by adding up all forms of final 

expenditure as shown in Table 4 - page 35. 

The GRP of the Barwon Region in 2009 was $11.4 billion or 

$44,000 per capita and the City of Greater Geelong’s GRP was 

$9.2 billion or $46,376 per capita. The Barwon Region’s GRP per 

capita is lower than the Victorian Gross State Product per capita of 

$54,327. This is to be expected due to the Region’s proximity to 

Melbourne and its net export of workers who contribute to the GRP 

of the area they work in. 

Journey to work data from the 2006 Census shows that 11,100 

people travel from the Barwon Region to Melbourne for work each 

day and 3,153 travel the other way. 

The Region’s GRP per capita is on par with other areas on the 

outskirts of Melbourne. 

Annual Output 

The estimated output for the Barwon Region in 2009 was $27.7 

billion (see Graph 1 - page 34). Output data refers to gross revenue 

generated by businesses and organisations in the Region. 

An analysis of 109 industry sectors shows that the largest 

contributors to GRP in the Barwon Region are: 

Petroleum & Coal Products (Manufacturing) 

Retail Trade 

Motor Vehicles, Parts & Other Transport 

Equipment (Manufacturing) 

Basic Non-Ferrous Metals & Products (Manufacturing) 

Wholesale Trade 

 

PORT TRADE 

$2.5b 

$1.9b 

$1.8b 

$1.3b 

$1.2b 

Total trade through the Geelong Port in 2008/09 reached 10.4m 

tonnes, a 3.7% drop on the previous year. Imports declined by 7.0% 

to 6.6m tonnes however exports increased by 2.7% to 3.8m tonnes. 

Of the imports, 78.3% of them were from overseas, 21.4% from 

interstate and 0.2% from intrastate. Of the exports, 59.4% of them 

were sent overseas, 33.2% interstate and 7.4% intrastate. 

Annual Exports 

The estimated value of exports from the Barwon Region in 2009 

reached $9.5 billion (see Graph 2 - page 34). Exports refer to 

the goods and services produced in the Region, which are sold to 

consumers, businesses and governments based outside the Region’s 

boundaries. An analysis of 109 industry sectors shows that the 

largest regional exporters are in the following sectors: 


Basic Non-Ferrous Metals & Products (Manufacturing) 

$2.2b 

$1.1b 


Equipment (Manufacturing) $911m 

Aircraft (Manufacturing and Repair) $472m 

Basic Chemicals (Manufacturing) $459m 

Annual Imports 

It is estimated that the Barwon Region imported $9.5 billion worth 

of goods and services in 2009 (see Graph 3 - page 34). Imports 

refer to the intermediate goods or services imported into the Region 

from anywhere outside the Region’s boundaries. An analysis of 109 

industry sectors shows that the largest regional importers fall within 

the following sectors: 



Equipment (Manufacturing) 

$2.2b 

$1.1b 

Basic Non-Ferrous Metals & Products (Manufacturing) $875m 

Basic Chemicals (Manufacturing) $427m 

Aircraft (Manufacturing & Repair) $382m 

Major imports include crude oil and petroleum products (4.7m 

tonnes), fertiliser (0.7m tonnes) and alumina/raw materials (0.4m 

tonnes). Major exports include petroleum products (1.6m tonnes), 

woodchips (1.5m tonnes) and bulk grain (0.4m tonnes). 

See Table 5 for more detail - page 35. 

/33 


S5 


GRAPH 1: Output by Industry Sector, Barwon Region 2009 

Manufacturing 

$11,456 

Industry (1993 ANZSIC) 

Property & Business Services 

$2,425 

Construction 

$2,393 

Retail Trade 

$1,969 

Wholesale Trade 

$1,321 

Health & Community Services 

$1,280 

Transport & Storage 

$1,017 

Education 

$975 

Accommodation, Cafés & Restaurants $815 

Finance & Insurance $786 

Government Administration & Defence $749 

Agriculture, Forestry & Fishing $733 

Electricity, Gas & Water Supply $510 

Cultural & Recreational Services $402 

Communication Services $375 

Personal & Other Services $356 

Mining $101 

$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 

Output ($M) 

Source: REMPLAN, Economic Modelling and Planning System, Compelling Economics, latest estimates as at December 2008 

GRAPH 2: Exports by Industry Sector, Barwon Region 2009 

Manufacturing 


Construction $367 

Retail Trade $322 

Property & Business Services $310 

Wholesale Trade $271 


Transport & Storage $222 



Education $111 


Health & Community Services $38 

Mining $35 





$7,134 

$0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 

Source: REMPLAN, Economic Modelling and Planning System, Compelling Economics, latest estimates as at December 2008. 

Exports ($M) 

GRAPH 3: Imports by Industry Sector, Barwon Region 2009 

Manufacturing 


Construction $489 

Retail Trade $368 

Property & Business Services $319 

Wholesale Trade $219 


Transport & Storage $183 


Health & Community Services $117 


Education $97 






Mining $26 

$6,852 

/34 

$0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 

Imports ($M) 

Source: REMPLAN, Economic Modelling and Planning System, Compelling Economics, latest estimates as at December 2008.

TABLE 4: gross regional product, barwon region 2009 

Regional Expenditure $M 

Household Consumption $10,574 

Government Consumption $3,298 

Private Gross Fixed Capital Expenditure $4,093 

Public Gross Fixed Capital Expenditure $697 

Gross Regional Expenses $18,662 

plus Exports $9,697 

minus Domestic Imports -$13,201 

minus Overseas Imports -$3,754 

Gross Regional Product $11,404 

Source: REMPLAN, Economic Modelling and Planning System, Compelling Economics, latest estimates as at December 2008. GRP is calculated using the expenditure method. 

TABLE 5: Trade Through the geelong port 2008/2009 

Imports Tonnes % Share Exports Tonnes % Share 

Overseas 

Overseas 

Crude Oil & Petroleum Products 4,212,537 81.4 Woodchips 1,466,364 65.3 

Fertiliser 543,475 10.5 Bulk Grain 410,924 18.3 

Steel & Iron 179,608 3.5 Petroleum Products 189,464 8.4 

Liquid Bulk 97,156 1.9 General 68,195 3.0 

Dry Bulk 92,647 1.8 Pine Logs 54,803 2.4 

Alumina/Raw Materials 21,923 0.4 Fertiliser 34,295 1.5 

Sulphuric Acid 17,270 0.3 Liquid Bulk 11,041 0.5 

General 13,400 0.3 Steel & Iron 10,452 0.5 

Total Overseas 5,178,016 100.0 Total Overseas 2,245,538 100.0 

% of Total Imports 78.3 % of Total Exports 59.4 

Interstate 

Interstate 

Crude Oil & Petroleum Products 451,885 31.9 Petroleum Products 1,146,857 91.4 

Alumina/Raw Materials 361,560 25.5 Fertiliser 66,060 0.4 

Dry Bulk 197,264 13.9 General 28,394 2.3 

Fertiliser 172,798 12.2 Liquid Bulk 5,608 5.3 

Sulphuric acid 135,695 9.6 Crude Oil 8,043 0.6 

General 51,293 3.6 

Bulk Grain 47,273 3.3 

Total Interstate 1,417,768 100.0 Total Interstate 1,254,962 100.0 


Intrastate 

Intrastate 

Crude Oil & Petroleum Products 11,214 73.6 Petroleum Products 278,762 99.9 

Steel & Iron 4,017 26.4 General 276 0.1 

Total Intrastate 15,231 100.0 Total Intrastate 279,038 100.0 


TOTAL IMPORTS 6,611,015 100.0 TOTAL EXPORTS 3,779,538 100.0 

TOTAL TRADE 

10,390,553 tonnes 

NUMBER OF VESSELS 619 

Gross Tonnage of Vessels Entering Port 12,579,000 tonnes 

Source: Geelong Port and GrainCorp. Apparent errors in percentage totals due to rounding. 

/35 


S6 

education 

& training 


> Student Enrolments 

> Apprenticeships and Traineeships 

Student Enrolments 

In 2009 there were 62,239 students enrolled in primary and 

secondary education in the Barwon South Western Region, a slight 

increase of 0.2% on 2008. Enrolments at the Gordon Institute of 

TAFE increased by 16.0% (up to 22,850 enrolments) and course 

enrolments at Deakin University’s Geelong campuses decreased by 

0.7% (down to 13,214 enrolments). See Table 1 - page 37. 

For Deakin and Gordon enrolments by course type see Tables 2 and 

3 - page 38. For information on Gordon enrolments by student place 

of residence see Table 4 - page 38. 

Apprenticeships and Traineeships 

Training by Occupation 

As at 31 August 2009 there were 7,585 people undertaking an 

apprenticeship or traineeship in the Barwon Region, a slight decrease 

of 0.4% when compared to the previous year. 

Apprenticeships with the largest number of people in training 

include: 

Traineeships with the largest number of people in training include: 

Retail & Retail Operations 

1,052 enrolments 

Hospitality & Hospitality Operations 506 

Children’s Services 160 

Business 159 

Business Administration 157 

See Table 5 - page 39 for more detail on apprenticeships and 

traineeships being undertaken in the Barwon Region. 

Training by Age 

An analysis of people completing an apprenticeship or traineeship 

by age shows that the number of people in training younger than 

25 decreased by 1.7% in 2009, whereas the number of people in 

training aged over 25 increased by 1.5%. 

See Table 6 - page 40 for more detail. 

General Construction - Carpentry 

523 enrolments 

Plumbing 301 

Hospitality - Commercial Cookery 289 

Electrotechnology - Systems Electrician 217 

General Construction - Bricklaying/Blocklaying 166 

In 2009 there were 

62,239 students enrolled 

in primary and secondary 

education in the Barwon 

South Western Region. 

/36

TABLE 1: Student enrolments 2009 

School/Institution 2005 2006 2007 2008 2009 

BARWON SOUTH WESTERN REGION (1) 

Source: Department of Education and Early Childhood Development, Gordon Institute of TAFE and Deakin University. 

(1) Data revised from previously published figures as data previously available for the Barwon Region is now only available for the broader Barwon South Western Region 

(whole of South West Victoria). Primary enrolments includes special schools. 

(2) Data correct as at Aug/Sep of the relevant year. 

(3) This data provides a snapshot of enrolments as at the end of May of the relevant year. Changes to Deakin’s teaching calendar means that it is not appropriate to compare 2009 with previous 

years. Pre-2009 figures include returning students and students admitted for summer and semester 1. The 2009 figures include returning students and students admitted for trimester 1. 

% Change 

2008-2009 

PRIMARY 

State 22,355 21,953 21,741 21,353 20,378 -4.6% 

Private 7,463 7,441 7,462 7,583 7,755 2.3% 

Total 29,818 29,394 29,203 28,936 28,132 -2.8% 

PRIMARY/SECONDARY 

State 3,641 3,593 3,475 3,359 4,316 28.5% 

Private 7,378 7,586 7,746 6,576 6,671 1.4% 

Total 11,019 11,179 11,221 9,935 10,987 10.6% 

SECONDARY 

State 15,573 15,625 15,770 15,642 15,221 -2.7% 

Private 5,870 5,913 6,098 7,619 7,900 3.7% 

Total 21,442 21,538 21,868 23,261 23,120 -0.6% 

BARWON REGION 

GORDON INSTITUTE OF TAFE (2) 

Full-time 3,800 3,700 4,300 4,040 2,540 -37.1% 

Part-time 16,600 15,800 15,700 15,400 19,880 29.1% 

Off-campus 500 700 700 260 430 65.4% 

Total 20,900 20,200 20,700 19,700 22,850 16.0% 

DEAKIN UNIVERSITY (3) 

Waurn Ponds & Waterfront Campuses 

Full-time 4,816 4,923 5,211 5,449 5,651 3.7% 

Part-time 897 776 832 812 805 -0.9% 

Off-campus 8,026 7,583 7,307 7,040 6,758 -4.0% 

Total 13,739 13,282 13,350 13,301 13,214 -0.7% 

/37 

economic indicators bulletin 2008/09 - city of greater geelong section 6 - education & training

S6 

Education & Training 

TABLE 2: Deakin University - Student Course Enrolments by Course Type, 2009 

Course Type On-Campus Off-Campus Total % of Total 

Higher degree by research 254 82 336 2.5% 

Postgraduate coursework 497 4,224 4,721 35.7% 

Undergraduate 5,675 2,362 8,037 60.8% 

Non-award 30 90 120 0.9% 

Total 6,456 6,758 13,214 100.0% 

Source: Deakin University, correct as at May 2009. 

TABLE 3: Gordon Institute of TAFE - Enrolments by AQF Level, 2008 

AQF Level Level % of Total 

0 no level 6.5% 

1 Certificate I 3.9% 

2 Certificate II 15.5% 

3 Certificate III 36.6% 

4 Certificate IV 13.4% 

5 Diploma 16.3% 

6 Advanced Diploma 7.2% 

7 Bachelor 0.5% 

Total 100.0% 

Source: Gordon Institute of TAFE, data based on 2008 hours delivered. AQF - Australian Qualifications Framework. 

TABLE 4: Gordon Institute of TAFE - Enrolments by student location, 2009 

Rank Area Enrolments % of Total 

1 City of Greater Geelong 14,652 67.8% 

2 Melbourne 1,948 9.0% 

3 Surf Coast Shire 1,027 4.8% 

4 Interstate/Overseas 881 4.1% 

5 Victoria Other 871 4.0% 

6 Colac Otway Shire 838 3.9% 

7 Golden Plains Shire 497 2.3% 

8 Ballarat 228 1.1% 

9 Unknown 675 3.1% 

Total 21,617 100.0% 

Source: Gordon Institute of TAFE, correct as at Oct 2009. Source: Gordon Institute of TAFE, correct as at Sept 2009. 

/38

TABLE 5: Apprenticeships and Traineeships, Barwon Region (as at 31 August 2009) 

Apprenticeships 

No. 

CIII in General Construction (Carpentry - Framework/Formwork/Finishing) 523 

CIII in Plumbing 301 

CIII in Hospitality (Commercial Cookery) 289 

CIII in Electrotechnology - Systems Electrician 217 

CIII in General Construction (Bricklaying/Blocklaying) 166 

CIII in Hairdressing 159 

CIII in Automotive Mechanical Technology: Auto. Mechanic Light Vehicle 159 

CIII in Engineering - Fabrication Trade 110 

CIII in Engineering - Mechanical Trade 99 

CIII in General Construction (Painting and Decorating) 96 

CIII in Electrotechnology - Electrician 72 

CIII in Food Processing (Retail Baking - Bread) 70 

CIII in Furniture Making (Cabinet Making) 59 

CIV in Aeroskills (Mechanical) 52 

CIII in General Construction (Wall and Ceiling Lining) 51 

CIII in Off-site Construction (Joinery - Timber/Aluminium/Glass) 48 

CIII in Meat Processing (Meat Retailing) 44 

CIII in Horticulture (Parks and Gardens) 43 

CIII in General Construction (Wall and Floor Tiling) 33 

CIII in Auto. Mechanical Technology: Auto. Mechanic Heavy Vehicle Road Transport 37 

Other Apprenticeships 493 

Total Apprenticeships 3,121 

Traineeships 

No. 

CII & III in Retail and Retail Operations 1,052 

CII & III & IV in Hospitality and Hospitality Operations 506 

Diploma & Advanced Diploma of Children's Services 160 

CIII & IV in Business 159 

CIII & IV in Business Administration 157 

CIII & IV in Customer Contact 119 

CIII & IV in Disability Work 110 

CII in Meat Processing (Abattoirs) 109 

CII, III & IV in Food Processing 106 

CIII in Childrens Services 102 

CIV in Retail Management 96 

CIV in Competitive Manufacturing 77 

CIII & IV in Aged Care Work 76 

CII & III in Asset Maintenance (Cleaning Operations) 70 

CII & III in Transport and Logistics (Road Transport) 59 

CII, III & IV in Transport & Logistics (Warehousing & Storage) 48 

CIV in Hospitality (Commercial Cookery) 45 

CIII in Fitness 45 

CIV in Health Administration 43 

CIII in Home and Community Care 43 

Other Traineeships 1,282 

Total Traineeships 4,464 

Total Apprenticeships & Traineeships 7,585 

Source: Department of Innovation, Industry and Regional Development. C = Certificate 

/39 

economic indicators bulletin 2008/09 - city of greater geelong section 6 - education & training

S6 

Education & Training 

TABLE 6: Total apprenticeships & traineeships by Age, Barwon Region 

Source: Department of Innovation, Industry and Regional Development. 

As at 31 August 

Apprenticeships 2005 2006 2007 2008 2009 

Traineeships 

Total Apprenticeships & Traineeships 

Age 

% Change 

2008 - 2009 

< 19 788 838 903 984 902 -8.3% 

20 - 24 1,306 1,390 1,464 1,490 1,515 1.7% 

25 - 44 430 486 505 600 618 3.0% 

45+ 44 56 49 54 86 59.3% 

Total 2,568 2,770 2,921 3,128 3,121 -0.2% 

Age 

< 19 959 960 998 1,132 1,203 6.3% 

20 - 24 1,430 1,277 1,131 1,013 921 -9.1% 

25 - 44 2,340 1,993 1,742 1,512 1,514 0.1% 

45+ 988 912 941 832 826 -0.7% 

Total 5,717 5,142 4,812 4,489 4,464 -0.6% 

Age 

< 19 1,747 1,798 1,901 2,116 2,105 -0.5% 

20 - 24 2,736 2,667 2,595 2,503 2,436 -2.7% 

25 - 44 2,770 2,479 2,247 2,112 2,132 0.9% 

45+ 1,032 968 990 886 912 2.9% 

Total 8,285 7,912 7,733 7,617 7,585 -0.4% 

/40

Deakin University had a 

number of major projects 

underway in 2008/09. 

> $37m extension of its 

Waterfront Campus. 

> $20m Clinical Teaching 

Unit in partnership with 

Barwon Health. 

> $13m design, proof 

of concept and 

manufacturing research 

centre at the Geelong 

Technology Precinct. 

Deakin University - Waurn Ponds Campus and Geelong Technology Precinct /41 

economic indicators bulletin 2008/09 - city of greater geelong section 6 - education and training

S7 

Tourism & Major Events 

Geelong Otway Region = Barwon Region 


> Domestic Day Visitors 

> Domestic Overnight Visitors 

> International Overnight Visitors 

> Peak Overnight Population 

> Major Events 

Travel to the Geelong Otway Region 2008/09 

The Geelong Otway Region is Victoria’s premier coastal and 

hinterland tourist destination. The Region offers a unique range of 

attractions including the Geelong Waterfront, Bellarine Peninsula, 

Great Ocean Road and Otway Ranges. 

Data from Tourism Research Australia shows that the Geelong Otway 

Region welcomed 5.9 million visitors in 2008/09, up by 0.7% on 

the previous year. 

Domestic Day Visitors 

> The Region attracted 4.3 million domestic daytrip visitors 

– up by 11.9% on the previous year. 

> During 2008/09 domestic day visitors spent $477m in the 

broader Geelong Otway Region (whole of south west Victoria) 

- the sixth largest amount of domestic daytrip expenditure in 

Australia (ranked behind Sydney, Melbourne, Brisbane, Perth and 

the Gold Coast). 

Domestic Overnight Visitors 

> The Region welcomed 1.6 million domestic overnight visitors 

– down by 20.6% on the previous year. 

> Domestic overnight visitors spent nearly 4.8 million nights in the 

Region – down by 11.7% on the previous year. 

International Overnight Visitors 

> The Region attracted 95,400 international overnight visitors – 

down by 3.3% on the previous year. 

> International overnight visitors spent 719,000 nights in the 

Region – up by 26.0% on the previous year. 

> The largest proportion of international visitors were visiting 

from the UK (25.9%), New Zealand (9.9%), USA (8.7%) and 

Germany (8.5%). 

Peak Overnight Population 

The City of Greater Geelong estimates that the population of the 

Geelong Otway Region on a peak holiday night (such as New Years 

Eve) swells to 464,803 people, an increase of 73% or 195,390 

people on the permanent population. See Table 1 - page 43 

for more detail. 

Major Events 

The Geelong Otway Region hosts a diverse range of festivals and 

events, from world-class surfing and ocean swims to folk music and 

wine. The City of Greater Geelong alone hosted 26 major events in 

2008/09. It is estimated that these events generated $57.8m in 

visitor expenditure, supporting 460 full time jobs in the Region. 

Following is a selection of some of the major events held in 

2008/09: 

> Skandia Geelong Week (sailing regatta) 

> Pier to Pub Swim - Lorne 

> Jayco Bay Cycling Classic - Geelong 

> Geelong Ironman 70.3 

> Oceania Road Cycling Championships 

> 12th Australian Masters Games - Geelong 

> Pako Festa (multicultural street festival) - Geelong 

> The Australian International Airshow 

> Rip Curl Pro - Bells Beach, Torquay 

> Apollo Bay Music Festival 

> National Celtic Festival - Portarlington 

> Shoot Out Geelong - 24 Hour Filmmaking Festival 

> Queenscliff Music Festival 

 

The Geelong Otway Region 

welcomed 5.9 million 

visitors in 2008/09, 

up by 0.7% on the 

previous year 

> Toast to the Coast 

> Falls Music Festival 

/42

TABLE 1: Peak overnight population - geelong otway region (dec 2008 - jan 2009) 

Area 

Permanent 

Population 2009 

Population 

Holiday Homes 

Source: City of Greater Geelong, Geelong Otway Tourism, Australian Bureau of Statistics, RACV, Stayz Pty Ltd and regional tourism operators. 

An example of a peak weekend is New Years weekend. Municipal totals by suburb and township are not possible as some suburbs and towns cross municipal boundaries. 

Assumptions 

Population: 2006 Census (place of usual residence) population has been projected to the current year using annual growth rates between 2001-2006. 

Holiday Homes: Occupied on average by 6 persons. Annual estimates for increases in holiday homes are generated from building approval data. 

Caravans/Camping Sites: Occupied on average by 5 persons. 

Hotels, Motels, Units and B&Bs: Occupied on average by 2 persons per bedroom (unless specific data on capacity is available). 

For official population counts by Statistical Local Area see Table 1 page 22 

Population 

Caravan Parks & 

Camping Sites 

Population 

Hotels, Motels, 

Units & B&Bs 

Peak Overnight 

Population 


& BOROUGH OF QUEENSCLIFFE 

Urban Geelong 167,746 30,212 4,650 2,700 205,308 

Bellarine Peninsula: 

Barwon Heads 3,573 4,139 2,495 395 10,602 

Clifton Springs/Drysdale 11,348 2,759 0 0 14,106 

Indented Head 578 3,452 1,235 0 5,266 

Ocean Grove 11,902 8,738 7,630 265 28,534 

Portarlington 3,137 5,873 7,560 195 16,765 

St Leonards 1,787 6,476 1,165 20 9,448 

Point Lonsdale (Borough of Queenscliffe) 2,615 6,551 780 245 10,191 

Queenscliff (Borough of Queenscliffe) 1,323 2,426 2,010 840 6,599 

Other 2,385 1,219 815 40 4,459 

Total Bellarine Peninsula 38,648 41,632 23,690 2,000 105,970 

Other Rural Geelong Towns 2,832 318 435 20 3,605 


Aireys Inlet/Fairhaven/Moggs Creek 1,218 5,109 645 200 7,172 

Anglesea 2,269 10,202 3,640 390 16,500 

Deans Marsh 649 1,200 0 80 1,929 

Jan Juc 3,208 3,123 1,435 70 7,836 

Lorne 939 6,609 4,745 2,310 14,604 

Torquay (inc. Bellbrae) 9,187 9,399 7,310 1,180 27,076 

Winchelsea (Inc. Winchelsea Sth) 2,515 622 0 40 3,177 

Surf Coast Rural Towns 2,539 541 65 115 3,259 

GOLDEN PLAINS SHIRE 17,191 3,060 0 35 20,285 


Apollo Bay/Marengo/Skenes Creek 2,183 7,095 3,655 1,820 14,753 

Barwon Downs (inc. Forrest) 327 473 810 35 1,645 

Carlisle River 332 468 0 0 799 

Colac (inc. Colac West, Colac East & Elliminyt) 11,667 2,655 1,590 395 16,307 

Lavers Hill 189 424 0 35 648 

Wye River 154 2,190 1,585 70 3,999 

Colac Rural Towns 5,621 2,194 1,475 640 9,931 

TOTAL GEELONG OTWAY REGION 269,413 127,526 55,730 12,135 464,803 

/43 

economic indicators bulletin 2008/09 - city of greater geelong section 7 - tourism & major events

S8 

regional NEWS & EVENTS 

2008/09 AS REPORTED BY GEELONG MEDIA 

Major Construction Projects 

July 2008 

> Approval is given for Quay Consortium’s $100m WaterMarque 

apartment complex in Mercer Street, Geelong. The 15-level twin 

tower development will include 80 serviced apartments, 

77 dwellings and a mix of retail and office space. 

> Work on the $200m redevelopment of Westfield Geelong is 

completed. The new centre offers 51,000sqm of floorspace and 

1,700 carparks. 

> Plans are approved for the conversion of the former grain silos 

in Mercer Street, Geelong into 40 residential apartments. 

> Plans are approved for the $25m Bayside Tower complex 

in Brougham Street, Geelong. The seven-storey development 

will include residential apartments, a restaurant, café and 

commercial/retail space on the ground floor. 

August 2008 

> The $30m five-storey Harrison Place office building opens in 

Ryrie Street, Geelong. 

> Plans are approved for the Gordon Institute of TAFE’s $15m 

redevelopment of its East Geelong campus. The campus 

will house education services for emerging sectors such as 

biotechnology. 

October 2008 

> The City of Greater Geelong opens the new $8m Bellarine 

Aquatic and Sports Centre in Ocean Grove. 

> Plans are unveiled for the $6.5m redevelopment of the old 

Geelong Courthouse that will include improvements to the 

facility’s performance studio and office areas. 

> The City of Greater Geelong begins construction of a 

$30m Aquatic Centre in Waurn Ponds. 

November 2008 

> Approval is given for a $17m office and apartment complex 

in York Street, Geelong. 

> Construction starts on the seven-storey $15m Pier Point 

Apartments along Waterfront Geelong. The development will 

house 40 apartments and a café/restaurant on the ground floor. 

> A new $1.9m Coles Supermarket opens in Shannon Avenue, 

Geelong West. 

January 2009 


> Major Construction Projects 

> Infrastructure Projects 

> Assest & Residential Development 

> Business News 

> The Geelong Football Club starts work on the $28m 

refurbishment of Skilled Stadium. Work includes the 

redevelopment of the Ross Drew Stand to increase capacity 

at the facility by 3,500 people (to a total capacity of 

30,000 people). 

> Work commences on a $5m refurbishment of the Eureka 

Hotel in Lt Malop Street, Geelong. 

> The Federal Government approves funding for the development 

of a $7m super medical clinic on the corner of the Princes 

Highway and Reynolds Road, Belmont. 

> The $12.5m Pakington Strand development in Geelong West 

opens, including a supermarket, specialty shops, office space 

and 300 car parks. 

Major construction 

projects worth over $740m 

were underway across 

the Region in 

2008/09. 

/44

February 2009 

> Geelong Lutheran School opens its new $5m college in 

Burvilles Road, Mt Duneed. The college will accommodate 

1,050 students ranging from prep to year 12 by 2014. 

> The Transport Accident Commission (TAC) officially opens its 

$100m headquarters in Brougham Street, Geelong. 

The state-of-the art energy efficient building, accommodates 

the organisation’s 650 staff and includes 15,475sqm of 

commercial office space, over 1,100sqm of retail floor space 

and 338 car parks. 

March 2009 

> The $60m six-level Edgewater development by Solid 

Investments is officially opened. The development includes 

36 residential apartments, a retail and restaurant precinct, 

roof-top garden, gymnasium, swimming pool and glass atrium. 

> A new $2.5m Medical One Centre in Waurn Ponds opens. 

The 1,500sqm one-stop-shop facility includes doctors, nurses, 

pharmacists, pathologists and other allied health services. 

April 2009 

> Australian Unity submits an application to build a $50m 

expansion of the Waurn Ponds Shopping Centre. 

The redevelopment will include a new Kmart, a relocated and 

expanded Coles Supermarket, Officeworks, liquor outlet and 

specialty stores. 

> The City of Greater Geelong approves plans for a $2.85m 

Aldi Supermarket on the corner of Torquay and Grove Roads, 

Grovedale. 

> Greyhound Racing Victoria unveils plans for a $4.6m upgrade 

of Beckley Park that will include a new grandstand and 

racetrack. 

June 2009 

> Plans are approved for a $9.5m ten-storey student 

accommodation building in Brougham Place, Geelong that will 

include 113 apartments. 

> Construction is well underway on the new $8m Geelong Fire 

Station in Yarra Street, Geelong. 

INFRASTRUCTURE Projects 

July 2008 

> VicRoads begins planning for the delivery of Section 4b of 

the Geelong Ring Road. The $45m, 5km road, will link from 

Anglesea Road to the Princes Highway and will provide for 

future access to the Surf Coast Highway (Section 4c). 

> A report commissioned by the City of Greater Geelong and the 

State Government identifies a 670ha site along the Geelong 

to Melbourne railway line in Lara, as the preferred site for an 

inter-modal transport freight facility. 

September 2008 

> The final Masterplan nears completion for the development 

of a Safe Harbour at Portarlington. The Masterplan allows 

for a larger commercial fishing fleet, recreational berths, ferry 

berth and onshore commercial and recreational facilities. The 

development will seek to enhance aquaculture development in 

the area and support tourism growth. 

October 2008 

> Barwon Water starts construction on a $76m bio-solids drying 

facility at Black Rock. The fully enclosed facility will transform 

waste product from the nearby Black Rock Water Reclamation 

Plant into nutrient-rich farm fertiliser and renewable fuel and 

is expected to be completed in 2010. 

> Barwon Water finalises a business plan for a new $137.9m 

Melbourne-Geelong Interconnection. The 55km pipeline will 

deliver 16,000 million litres of drinking water a year, equivalent 

to approximately half the region’s current supply. 

The project will link Geelong to the State water grid and is 

critical to meeting the region’s water supply needs for the next 

50 years. Construction is scheduled to begin in mid-2010 and 

be completed by the end of 2011. 

> Construction commences on the $35m 6,000sqm 

redevelopment of Queenscliff Harbour. The new 24-hour 

facility will accommodate 280 wet-berths, 100 dry-berths, 

30 land storage berths and a retail component. 

November 2008 

> Construction starts on Barwon Water’s Anglesea Borefield. 

The $70m project will supply an average 7,000 million litres 

of drinking water a year, or 20 per cent of the region’s current 

demand. The borefield is expected to come on line in 

late 2009. 

/45 

economic indicators bulletin 2008/09 - city of greater geelong section 8 - regional news & events

s8 

regional news & events 

INFRASTRUCTURE Projects (continued) 

December 2008 

> Barwon Water is awarded the contract for the design and 

construction of the $90m Northern Water Plant near the Shell 

Refinery, Corio. The facility will recycle sewage from Geelong’s 

northern suburbs and supply Shell with Class A recycled water. 

February 2009 

> Barwon Water approves plans for Stage 1 of its new $20m 

recycled water plant at Black Rock. The plant will produce 

Class A recycled water suitable for residential use and low 

salinity Class C recycled water for industry, irrigation and sports 

grounds. The new facility is expected to be operational within 

three years and will service the new residential suburb of 

Armstrong Creek. 

May 2009 

> The State Government announces $80m toward improvements 

for Geelong’s public transport system. Stage 1 ($23m) will 

include a new central bus interchange, improved cross town 

connections and better links between Deakin University and 

V/Line services. 

> The $4.3b Regional Rail Express project receives approval 

with the Federal ($3.2b) and State ($800m) Government 

committing funding to the project. The dedicated 40km dualtrack 

from West Werribee to Southern Cross Station will allow 

growing regional services from Geelong, Ballarat and Bendigo 

to avoid scheduling delays behind suburban services. 

The project is anticipated to commence in 2009 and is 

expected to be completed by 2013. 

March 2009 

> Construction starts on Section 4a of the Geelong Ring Road. 

The $125m 2.5km extension will provide a direct connection 

to Anglesea Road and is due for completion in late 2010. 

> Avalon Airport continues to pursue its application to the Federal 

Government to become Victoria’s second international airport. 

The $30m proposal includes a 7,300sqm passenger terminal 

and facilities including quarantine, customs, retailing, dining 

and duty free. 

June 2009 

> The $380m Geelong Ring Road (from Corio to Waurn Ponds) 

is officially opened. The 23km freeway link on Geelong’s 

western outskirts avoids up to 30 sets of traffic lights, reducing 

north-south travel times to 15 minutes compared to the 

previous 25 to 60 minutes. 

April 2009 

> Federal and State Government funding worth $210m is 

secured for the 23km duplication of the Princes Highway 

between Waurn Ponds and Winchelsea. Planning work is 

expected to be completed by December 2009. 

> Tenova and McConnell Dowell commence work on the $20m 

expansion of the Corio Quay north terminal at Geelong Port. 

The new wharf and dedicated woodchip facility are expected to 

be completed by 2010. 

Over $5.6b worth of 

regional infrastructure 

projects were in planning 

and construction phases 

during 2008/09. 

/46

ASSET & RESIDENTIAL DEVELOPMENT 

July 2008 

> The CSIRO Australian Animal Health Laboratory in East Geelong 

opens its new Diagnostic Emergency Response Laboratory. 

The Federal Government has committed $8.5m to the facility 

that will be dedicated to responding to emergency outbreaks 

of animal diseases and will be a national focal point to help 

researchers access specialist laboratories. 

August 2008 

> The Geelong Innovation Centre opens at Deakin University’s 

Waurn Ponds campus. The facility is part of the Federal 

Government’s Enterprise Connect network and will receive 

$20m in funding over 4 years. The centre is an advisory 

research body that aims to offer small to medium-sized 

businesses access to industry skills. 

November 2008 

> The State Government approves the rezoning of land to allow 

for development of the Armstrong Creek Urban Growth Area. 

The growth area is expected to provide for 22,000 homes and 

accommodate 60,000 people south of Geelong’s existing urban 

area. The area will provide for a range of housing densities, a 

sub-regional activity centre, local activity centres, employment 

areas, transport networks and open space. 

December 2008 

> Land around the former Fyansford Cement Works and Quarry 

owned by the Moltoni Group is rezoned from industrial to 

residential. The development known as Fyansford Green 

will allow for 2,000 residential lots as well as retail and 

community facilities. Some sites are expected to be available 

by early 2010. 

January 2009 

> The City of Greater Geelong commences work on a business 

case for the $100m redevelopment of the Osborne House 

area. The project, known as the Geelong Marine Industry 

Project, will seek to transform the area into Victoria’s premier 

marine industrial precinct and will include manufacturing, 

slip/lift facilities, dry-stack facilities, boat storage, 

maintenance/repair areas and improved public facilities. 

> Barwon Health’s $26.1m Emergency Department upgrade 

at the Geelong Hospital is completed (stages 1 & 2). 

The three-storey state-of-the-art facility includes new treatment 

and waiting areas, resuscitation bays, expanded emergency 

clinics and co-located medical imaging facilities. 

Major works on regional assets exceeded 

$710m in 2008/09. A number of large 

scale rezonings were also approved to 

allow for new urban development areas. 

February 2009 

> The City of Greater Geelong adopts the $330m Stockland 

residential development at Point Lonsdale. The 660-lot 

development will be based around a man-made water system 

and will provide 86ha of public open space, a community 

centre, retirement village and aged care facility. 

The development is awaiting Ministerial approval. 

April 2009 

> Work is completed on St John of God Hospital’s new $17m 

day surgery Specialist Centre. The new 2,000sqm facility 

incorporates specialist medical services as well as two fully 

operational theatres and an underground car park. 

May 2009 

> Barwon Health starts planning for a $30m Geelong Hospital 

upgrade. The development will include a 24-bed surgical ward, 

operating theatres, eight new mental health beds and other 

theatre and infrastructure upgrades. Design is expected to be 

completed in 2010. 

> Construction commences on the $20m Clinical Teaching 

Unit in Ryrie Street, Geelong. The Deakin University – Barwon 

Health initiative will provide three above ground levels for 

dedicated teaching and research and two levels of basement 

parking. The first stages of the development are due for 

completion in early 2010 to coincide with the progression of 

3rd year medical students undertaking their 12 months with 

Geelong Hospital. 

> Deakin University starts construction work on a $13m facility 

at the Geelong Technology Precinct that will accommodate a new 

design, proof of concept and manufacturing research centre. 

> The State Government earmarks eleven Geelong schools for 

$41.5m worth of upgrades under the first round of funding 

from the $450m Federal Government ‘Building the Education 

Revolution’ program. 

June 2009 

> $40m refit and repair works commence on the Kan Tan IV 

(a 13,000 tonne oil rig). Maritime company, A.P.Moller-Maersk, 

have established purpose built facilities at Lascelles Wharf to 

undertake work on the rig that will operate in Bass Strait. 

> Deakin University opens the $37m extension of its Waterfront 

Campus. The facility, situated in the redeveloped Dennys 

Lascelles Wool Store, will house the University’s Health Precinct 

and Alfred Deakin Library (pictured above). 

> Developers, Argyle Street Central, commence construction of 

the $30m Geelong Private Medical Centre adjacent to the 

Geelong Private Hospital. The five-storey facility will include 

consulting suites, pharmacy, café and pathology centre. 

/47 

economic indicators bulletin 2008/09 - city of greater geelong section 8 - regional news & events

s8 

regional news & events 

/48 

Business News 

July 2008 

> Truffleduck is awarded the 2008 Geelong Advertiser Business 

Excellence Award. 

August 2008 

> Telstra announces its intention to cut 100 jobs from its Geelong 

Credit Management Call Centre. 

September 2008 

> Bartter Enterprises (Steggles) announces its intention to close 

its production farms in Geelong resulting in the loss of 25 jobs. 

October 2008 

> Ocean Grove’s Oakdene Vineyards Restaurant wins the 

prestigious Geelong Golden Plate Award for Best Chef and Best 

Restaurant in the Fine Dining category. 

> Ford Australia announces a further reduction to its 

Broadmeadows and Geelong workforce. This brings the total 

number of job cuts up to 1,400 over the past 15 months. 

> Boomaroo Nurseries completes work on the $8m expansion of 

its Lara facility. 

November 2008 

> Ford Australia commences $21m worth of upgrades to its 

Geelong plant to allow for the development and construction of 

the I6 engine, which will meet new Euro IV emissions standards 

to be introduced in Australia in 2010. The project is supported 

by the Federal and State Government and is expected to save 

400 jobs at the plant. 

> The State Government confirms Bells Beach as the venue for 

the Rip Curl Pro Championships for another three years. 

December 2008 

> Industrial fabrics manufacturer Hyuck Wagner announces 

its intention to reduce its Geelong workforce by 150 people 

by early 2009, retaining only its administration and sales staff 

in Geelong. 

February 2009 

> International industrial auctioneer group, Ritchie Bros. 

Auctioneers, establish a facility in Broderick Road Corio. 

> Notley Engineering announces its intention to close its Moolap 

production plant retrenching 13 workers. 

> The Gordon Institute of TAFE takes over management of the 

Geelong Technical Education Centre (formerly the Australian 

Technical College). 

> Industrial fabric manufacturer, Melba Industries, announces the 

closure of its operations resulting in 120 redundancies. 

> The Geelong Chamber of Commerce launches its Survive & 

Thrive 09 program to help small to medium enterprises take 

positive steps to survive the global financial crisis. The program 

consists of a series of seminars and a mentoring program. 

> Local company Air Radiators announces its intention to cut 

30 jobs from its Geelong workforce. 

March 2009 

> The 2009 Avalon International Airshow and Aerospace Expo 

attracts over 165,000 visitors. 

April 2009 

> Gold Coast aluminium boat builders, Makocraft, confirms 

its decision to relocate its entire operations to Moolap. The 

company (recipients of the Geelong Innovation and Investment 

Fund) expects to increase its workforce from 40 to over 80 staff. 

> The City of Greater Geelong launches its Information 

Communications and Technology (ICT) Cluster, an informal 

network of local private and public companies that will work 

together to position Geelong as the State’s major ICT precinct and 

grow local industry. The State Government has provided $100,000 

over two years towards the development of the Cluster. 

> Ford Australia opens its $20m Advanced Centre for Automotive 

Research and Testing (ACART). The centre built in partnership 

between the State Government and University of Melbourne, 

includes a multi-fuel emissions cell, an environmental testing 

laboratory and an engine dynamometer facility. 

May 2009 

> Breakwater firm, FE Technologies, is awarded a $1.4m 

contract to install a new collection management system across 

the Australian Capital Territory’s library service. 

> Onesteel Wire announces its intention to cut 19 jobs (from its 

workforce of 92) from its North Shore plant. 

> The second-round of successful applicants for the Geelong 

Innovation and Investment Fund (GIIF) is announced. A total 

of $21m worth of investment and 326 jobs are expected to 

be created from projects at RPC Technologies, Dulhunty Power 

Ltd, Backwell Group, Geelong Galvanizing, Geelong Glass and 

Aluminium, Insulpak, Express Promotions, ASCO Fertilizers, All 

Areas Replace a Glass, Quality Australian Farmed Rabbit and 

Loxley Trading. 

> Geelong fertiliser plant, Incitec Pivot, announces plans to close 

its North Shore plant by the end of June 2009. The closure will 

result in 29 job losses from a total workforce of 80. 

June 2009 

More than $70m worth 

of business investment 

was announced in 

2008/09. 

> Automotive plastics firm, MHG, strikes a deal with CSR 

Viridian to take over its Geelong operations saving the jobs of 

60 employees at the North Geelong plant.

S5 s9 

glossary & 

Business Services 

Definitions 

Geelong Region 

Includes the Local Government Areas (LGAs) of the City of Greater 

Geelong, Borough of Queenscliffe, Surf Coast Shire and the Golden 

Plains Shire. 

Barwon Region 

Includes the Local Government Areas (LGAs) of the City of Greater 

Geelong, Surf Coast Shire, Borough of Queenscliffe, Golden Plains 

Shire and the Colac Otway Shire. 

Barwon – Western District 

Refers to the whole of south-west Victoria from Little River to the 

South Australian border. 

Geelong Otway Region 

A tourism region that covers the same area as the Barwon Region 

shown above. 

Statistical District 

Consists of selected, significant and predominantly urban areas 

within Australia, which are not located within a Capital City 

Statistical Division. 


> Definitions 

> Business Services 

> Useful Websites 

Estimated Resident Population (ERP): The Estimated Resident 

Population is an official estimate of the number of people who 

usually reside in an area. The estimate is based on population 

counts derived from the Census of Population and Housing by place 

of usual residence and a mathematical model is used to calculate 

intercensal growth. Independent indicators of population change, 

such as dwelling approvals and Medicare enrolments are also used. 

Data on births, deaths, net migration and natural increases is used 

to calculate movements in age. 

Usual Residence Population: Usual residence population is 

derived from the Census. It is based on the place where a person 

usually lives, rather than the place where they were counted on 

Census night. 

ABS data reproduced with permission of the Australian Bureau 

of Statistics (www.abs.gov.au) 

This document may not be reproduced without the permission of 

the City of Greater Geelong. 

The information contained in this publication is given in good faith 

and has been derived from sources believed to be reliable and 

accurate. However, neither the City of Greater Geelong nor any 

persons involved in the preparation of this publication accept any 

form of liability whatsoever for its contents, including opinions, 

advice, information or any consequences arising from its use. 

/49 

economic indicators bulletin 2008/09 - city of greater geelong section 9 - glossary & business services

S9 

statistical local areas geography 

4 

5 

statistical local areas 

(SLA), barwon region 

3 

9 

8 

7 

6 

1 

2 

11 


Greater Geelong (C) 

10 

Golden Plains (S) 

Surf Coast (S) 

Colac Otway (S) 

Queenscliffe (B) 

/50 

Statistical Local Area 

1. Greater Geelong - Pt A 

Bellarine Inner SLA: Leopold, Moolap, Newcomb, St Albans Park, Whittington. 

Corio Inner SLA: Bell Park, Bell Post Hill, Corio, Fyansford, Hamlyn Heights, Lara 

(also extends into Greater Geelong Pt C SLA), Lovely Banks, Norlane, 

North Geelong (also extends into Geelong West SLA), North Shore. 

Geelong SLA: Breakwater, East Geelong, Geelong City (also extends into Geelong 

West SLA), South Geelong, Thomson. 

Geelong West SLA: Drumcondra, Geelong West, Herne Hill (also extends into Corio 

Inner SLA), Manifold Heights, Rippleside. 

Newtown SLA: Newtown. 

South Barwon SLA: Belmont, Grovedale, Highton, Marshall, Mount Duneed (also 

extends into Surf Coast - East SLA), Wandana Heights, Waurn Ponds. 

2. Greater Geelong - Pt B 

Barwon Heads, Breamlea, Clifton Springs, Connewarre, Curlewis, Drysdale, 

Indented Head, Marcus Hill, Ocean Grove, Portarlington, St Leonards, Wallington. 

3. Greater Geelong - Pt C 

Anakie, Balliang, Batesford (also extends into Golden Plains - South East SLA), 

Little River. 

4. Golden Plains - North West 

Berringa, Cambrian Hill, Enfield, Haddon, Linton, Napoleans, Ross Creek, Scarsdale, 

Smythesdale, Smythes Creek, Wallinduc. 

5. Golden Plains - South East 

Bannockburn, Dereel, Inverleigh, Lethbridge, Meredith, Rokewood, Stonehaven, 

Sutherlands Creek, Teesdale. 

6. Surf Coast - East 

Bellbrae (also extends into Surf Coast - West SLA), Freshwater Creek, Gnarwarre, 

Jan Juc, Moriac, Torquay. 

7. Surf Coast - West 

Aireys Inlet, Anglesea, Deans Marsh, Fairhaven, Gherang, Lorne, Moggs Creek, 

Winchelsea, Winchelsea South. 

8. Colac Otway - North 

Barongarook, Barongarook West, Barwon Downs, Beeac, Birregurra, Bundador, 

Colac West, Cororooke, Cressy, Dreeite, Irrewarra, IIrrewillipe, Larpent, Nalangil, 

Ombersley, Warrion, Yeodene. 

9. Colac Otway - Colac 

Colac, Elliminyt. 

10. Colac Otway - South 

Apollo Bay, Carlisle River, Forrest, Gellibrand, Kawarren, Lavers Hill, Marengo, 

Skenes Creek, Wye River. 

11. Queenscliffe 

Point Lonsdale (also extends into Greater Geelong Pt B), Queenscliff.

s9 

Business Services & 

Useful websites 

Business Services 

The City of Greater Geelong’s Economic Development Unit is 

Geelong’s peak agency for business and investment support. 

While delivering projects that grow and diversify the economy, the 

Unit also works one-on-one with businesses looking to invest or 

expand within Geelong. 

Economic Development offers the following services to the 

business community: 

> A dedicated business facilitation group that brings together key 

staff to facilitate and expedite investment enquiries. 

> Assistance with the identification of potential land or buildings to 

suit business needs. 

> Introductions to peak industry bodies, local networking groups, 

infrastructure providers, education & research organisations and 

other regional businesses. 

> Linkages to business support programs. 

> Provision of local knowledge and market research information. 

> Business visits to support individual business needs. 

> Advocacy on behalf of local businesses to support local industry 

and jobs. 

Design & Production: GSDM JN 9357 

Photography: GSDM, Katrina Lawerence, Geelong Otway 

Tourism, Victorian Regional Channels Authority 

and City of Greater Geelong. 

© Copyright City of Greater Geelong 

useful websites 

For additional data resources and information on business 

support services, visit the following websites: 

Local 

www.geelongaustralia.com.au 

(related resources: ‘Monthly Key Economic Indicators’, 

‘Geelong Community Profile’ & ‘Geelong Population Forecast’) 

www.g21.com.au 

(related resource: ‘G21 Community, Health 

& Wellbeing Profile 2009’) 

www.geelongotway.org 

(Geelong Otway Tourism) 

www.centralgeelong.com.au 

(Central Geelong Marketing) 

www.geelongchamber.com.au 

(Geelong Chamber of Commerce) 

www.committeeforgeelong.com.au 

(Committee for Geelong) 

http://users.tpg.com.au/gmc/ 

(Geelong Manufacturing Council) 

State 

www.business.vic.gov.au 

(Business Victoria) 

www.diird.vic.gov.au 

(Department of Innovation, Industry and Regional Development) 

www.sbms.com.au 

(Small Business Mentoring Service) 

www.dpcd.vic.gov.au 

(related resource: ‘Victoria in Future 2008’) 

www.land.vic.gov.au 

(related resource: ‘A Guide to Property Values’) 

www.transport.vic.gov.au 

(related resource: ‘Victorian Transport Statistics Portal’) 

www.tourism.vic.gov.au (Tourism Victoria) 

www.investvictoria.com.au (Invest Victoria) 

www.ausindustry.gov.au (AusIndustry) 

www.austrade.gov.au (AusTrade) 

www.sbc.vic.gov.au (Small Business Commissioner) 

www.icn.org.au (Industry Capability Network) 

FEDERAL 

www.abs.gov.au (Australian Bureau of Statistics) 

www.enterpriseconnect.gov.au (Enterprise Connect) 

www.ato.gov.au/business (Australian Taxation Office) 

www.deewr.gov.au 

(related resource: ‘Small Area Labour Markets’) 

/51 

economic indicators bulletin 2008/09 - city of greater geelong section 9 - business services & Useful websites

other 

publications 

The City’s ECONOMIC INDICATORS 

BULLETIN is one of many 

publications outlining opportunities 

in Geelong. More information can 

be obtained by visiting our website 

or contacting us directly via phone 

or email. 

CityScope - Geelong 

Investment News 

Discover 

Geelong DVD 


Fast Facts 

Geelong: 

Open for Business 

Geelong Employment 

and Land Opportunities 

Invest 


Lifestyle 


Skilled 

Migration 


Economic Development, Planning 

& Tourism 

131 Myers Street, Geelong Victoria 3220 

PO BOX 104 Geelong Victoria 3220 

Telephone: (03) 5272 4888 

Facsimile: (03) 5272 4855 

Email: ecoinfo@geelongcity.vic.gov.au 

Have your say online now - click here 

We would welcome any feedback on the 

Economic Indicators Bulletin to help with our 

objective of continual improvement. 

Geelong Economic Development 

Strategy 2005-2010 

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Biotechnology 

WWW.GEELONGAUSTRALIA.COM.AU 

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