Catalogue | Frankfurt Book Fair 2011 | Ute Körner Literary Agent
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Non fiction | Economics | Business<br />
Advertising is manipulating us!<br />
Those are things we've known for a long<br />
time.<br />
And yet what is it that allows modern<br />
marketing methods to address our needs<br />
so successfully and control our spending?<br />
Top marketing expert Christian<br />
Blümelhuber reveals the role that we<br />
consumers play in the brave new world of<br />
marketing.<br />
He peers into the secret command centers<br />
of marketing itself and shows readers that<br />
marketing plays a greater part than ever<br />
before.<br />
If you want to play the game, you have to<br />
know the rules - before you can break<br />
them.<br />
Christian Blümelhuber is InBev-<br />
Baillet Latour Professor of European<br />
Marketing at the Vrije Universiteit<br />
Brussel.<br />
An internationally recognized scholar, he<br />
has taught at the University of Munich,<br />
the Technical University of Munich, the<br />
University of Television and Film Munich<br />
and Ho Chi Minh City Open University.<br />
www.bluemelhuber.de<br />
Christian Blümelhuber<br />
The Expanding Consumer Zone<br />
How Marketing Affects Our Lives<br />
Campus · <strong>Frankfurt</strong>/New York, <strong>2011</strong><br />
274 pages<br />
·<br />
All rights available
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