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Retail Launches • Portable Displays • Experiential • Window Graphics Building Brands in stores and stands If you are a big brand with a need for big ideas or a small brand that needs to grow, we can help across the board. We design and build with passion. Local or global, purchase or rental. Get in touch. Skyline. Helping the World Trade Large format fabric graphics Retail window graphics Floor graphics and wayfinding Why not get in touch and arrange a visit to our London showroom? call: 0845 485 1878 email: info@skylinewhitespace.com look: www.skylinewhitespace.com
START-UP LOANS TALK MONEY A day in the life DEAR DIARY I wake up five 07:00 minutes before my alarm goes off and check emails in bed. Our CTO and advisor are both based in the US, so I always get exciting emails by early morning. I get ready for the day, never missing two cups of coffee. When I’m done, I rush to the tube to travel to my first meeting. 09:00 I am beyond excited as we see our first client, lifestyle and fashion designer Orla Kiely, who has used Smartzer to put up an interactive video on her site. I quickly spread the brilliant news to the rest of our team and share the video on social media. The next meeting, which is about getting our company involved in a new start-up coworking space, IDEALondon in Tech City, goes very well. We agree on the next steps and I rush to my next meeting. 11:00 Start Up Loans, Startup Direct, and Meridian Entrepreneurs have organised an event at the Greenwich School of Management, where I have been asked to do a short presentation. It’s exciting and provides a great opportunity to meet other students aspiring to start their own businesses. This month, our Start Up Loan recipient reveals an average day juggling her studies at UCL and running her company, Smartzer When the event finishes, I rush from Greenwich back to central London, trying to grab a bite to eat on the way while finishing my assignment for today’s class at University College London (UCL). 14:00 I attend classes for my MSc Technology Entrepreneurship degree at UCL. Today’s class is finance and accounting. During the class, I am working on the finances of Smartzer for our next funding round. 17:00 I find a spare meeting room on the UCL campus to have a Skype call with my CTO and a prospective client for a potentially huge project. We discuss all the technical details to figure out if what we offer can match their needs. It all sounds really exciting, but also overwhelming considering we are still a tiny team. While we are still looking for a developer with the right skills, we really are pushing ourselves as a team to make the most of all the exciting prospects we receive. 18:00 I’m hungry, and I know it’s time for a Nando’s. On most weekday evenings, there is always an event on in Tech City of relevance for my business. This evening, it is a VC networking event called Chew The Fat, with a panel discussion followed by food and drink. These events are always really interesting and I get to meet entrepreneurs with fantastic businesses and ideas, sparking great conversation alongside a well-deserved glass of wine! 21:00 By this time, I am pretty exhausted. I make my way home and get ready for another day. The Start Up Loans Company is a Government-backed scheme that provides funding and mentoring for budding entrepreneurs between 18-30 to help their business succeed. With the help of this initiative, more than 30 new businesses are started daily. In Profile Entrepreneur: Karoline Gross <strong>Business</strong>: Smartzer Web: smartzer.com Concept: Smartzer is an online video, geotagging software – it enables clients to tag their videos, allowing them to get better ads and market exposure. Start-Up Loan: £10,000 talkbusinessmagazine.co.uk 47
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Page 44: TALK MONEY SETTING UP SHOP In a new
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EVENTS TALK PEOPLE eCommerce Expo 2
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LOCATIONS TALK IMAGE food, and the
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CHRISTMAS CORPORATE GIFTING TALK IM
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REMOTE WORKING TALK TECHNOLOGY Digi
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The social media Social media - it
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TALK SUCCESS AND FINALLY... He said
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