Annual Report 2009 - British American Tobacco

Waste to landfill
TONNES PER MILLION CIGARETTES EQUIVALENT
04 0.036
05 0.035
06 0.023
07 0.025
08 0.024
09 0.019
Recycling
PERCENTAGE OF WASTE RECYCLED
04 72.3
05 72.5
06 81.2
07 78.8
08 81.2
09 83.3
RESPONSIBILITY CONTINUED
Landfill and recycling
Group waste sent to landfill decreased in
2009 by 21 per cent to 0.019 tonnes per
million cigarettes equivalent, largely due
to more detailed measurement at unit level.
Group recycling increased by 2.1 per cent
to 83.3 per cent of waste generated.
Youth smoking prevention (YSP)
Our primary responsibility in this area is
to ensure that our marketing is not aimed at
the underage, a subject that is covered by our
International Marketing Standards. Our Group
companies continue to run YSP programmes
and, during 2009, our focus has been on a
more consistent global approach to YSP
across all our markets.
Supply chain
Our sustainability agenda extends beyond
our own operations: we want to see social,
environmental and economic improvements
in our supply chain too. Across the Group, our
companies purchase some 390,000 tonnes
of tobacco leaf a year, around 80 per cent
of it from farmers and suppliers in emerging
economies. We also purchase significant
quantities of other raw materials, such as
packaging, cigarette paper, filter materials,
glues, inks and plug wraps.
Social and community issues
We approach social and community
issues primarily in terms of the economic,
environmental and social impacts of our core
operations and our supply chain. We also
invest in a range of philanthropic projects.
Corporate social investment
Our corporate social investment (CSI) activities
include a range of community and charitable
projects, centred on empowerment (giving
people training, education and opportunities
to help them develop), civic life (activities that
aim to enrich public and community life) and
sustainable agriculture and environment
(contributions to local agriculture).
Our global CSI expenditure in 2009 was
£14 million (2008: £18 million) as defined by
the statutory reporting criteria for charitable
donations.
Biodiversity Partnership
Since 2001, we have worked with three
conservation NGOs in the British American
Tobacco Biodiversity Partnership. We donated
£1 million a year to the Partnership in its first
five years and committed £1.5 million a year
for five years from 2006. For more, see
www.batbiodiversity.org.
Eliminating child labour
We helped to establish the Eliminating Child
Labour in Tobacco Growing Foundation in 2001
and have actively supported it since. It brings
together the major tobacco manufacturers,
leaf suppliers and representatives of the trades
unions and growers’ associations. For more,
see www.eclt.org.
26 British American Tobacco Annual Report 2009 Directors’ report: Business review