Annual Report 2009 - British American Tobacco

REGIONAL REVIEW
Chief Operating Officer’s overview
Nicandro Durante, Chief Operating Officer, reviews our global performance
and discusses the trends that had an effect on our businesses worldwide.
Group performance by region
The contribution of each region to Group volumes, revenue and adjusted
profit from operations, with the change from the previous year.
Regional highlights
An overview of our regions – Asia-Pacific, Americas, Western Europe,
Eastern Europe and Africa and Middle East – with a summary of our
position in the important markets in each region.
Results of associates
The associate companies of the Group now principally comprise
Reynolds American in the US and ITC in India.
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40 British American Tobacco Annual Report 2009 Directors’ report: Business review