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(CIPS) Graduate Diploma - Greenwich School of Management

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the proactive identification and avoidance <strong>of</strong><br />

risk, as well as provision for post-event<br />

recovery initiatives.<br />

By the end <strong>of</strong> the unit students should be able<br />

to apply a variety <strong>of</strong> tools and techniques, in a<br />

diverse range <strong>of</strong> contexts, to proactively<br />

establish the level <strong>of</strong> risk presented and to<br />

recommend ways <strong>of</strong> avoiding, mitigating or<br />

managing those risks.<br />

IMPROVING SUPPLY PERFORMANCE<br />

(Integrative Unit)<br />

This unit is designed to consolidate the learning<br />

from the other two compulsory units in the<br />

<strong>CIPS</strong> Advanced <strong>Diploma</strong>. You will be assessed<br />

through either a case study exam or an<br />

assignment.<br />

Achieving success within the supply chain<br />

involves a complex range <strong>of</strong> variables, which<br />

can frequently be dependent on one another<br />

for the success <strong>of</strong> the supply chain.<br />

This unit is designed to enable students to use<br />

a range <strong>of</strong> techniques and strategies to develop<br />

and improve supplier performance in order to<br />

achieve competitiveness, efficiency and<br />

pr<strong>of</strong>itability within the supply chain.<br />

By the end <strong>of</strong> this unit, students will be able to<br />

measure and evaluate the effectiveness <strong>of</strong><br />

supply chain performance. They will be able to<br />

identify innovative development <strong>of</strong> systems to<br />

improve the performance <strong>of</strong> the supply chain,<br />

and make justifiable recommendations for<br />

implementation in order to aid the effectiveness<br />

<strong>of</strong> the supply chain.<br />

MARKETING FOR PURCHASERS<br />

(Optional Unit)<br />

This unit is designed to provide students with<br />

an appreciation <strong>of</strong> the marketing concept, the<br />

role <strong>of</strong> marketing within an organisation,<br />

marketing’s relationship with purchasing and<br />

supply, and marketing’s contribution to the<br />

overall strategic plan.<br />

Students will be<br />

introduced to<br />

marketing<br />

concepts,<br />

methods and<br />

techniques that<br />

are used to<br />

develop<br />

marketing plans<br />

with the ultimate<br />

aim <strong>of</strong> achieving<br />

customer<br />

satisfaction.<br />

These techniques may be applied to both notfor-pr<strong>of</strong>it<br />

and commercial organisations.<br />

By the end <strong>of</strong> the unit students should be able<br />

to evaluate and apply marketing tools and<br />

techniques, in a range <strong>of</strong> contexts, to achieve<br />

customer satisfaction.<br />

STORAGE AND DISTRIBUTION<br />

(Optional Unit)<br />

This unit is concerned with helping students to<br />

identify the major areas <strong>of</strong> concern in effectively<br />

managing stores and distribution throughout<br />

the supply chain. It is essential that goods are<br />

moved through supply chains to customers at<br />

the right time, in the right condition, at the right<br />

place and at the right cost. Failure in any <strong>of</strong><br />

these areas will add unnecessary costs to the<br />

ultimate customer while success will add value,<br />

and delight the customer.<br />

It is essential that storage, distribution and<br />

general logistics are coordinated, both<br />

upstream and downstream, in order to reduce<br />

lead times, provide agility and reduce<br />

unnecessary costs. In order for this to happen it<br />

is essential that relationships, both internally<br />

and externally, are honed to the appropriate<br />

level.<br />

To be effective, storage and distribution must fit<br />

in a seamless way to the total supply chain<br />

locally, nationally and globally.

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