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Problem Areas Credit Risk - IBISWorld

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Table 1<br />

Industry<br />

Purchase Costs<br />

(% of total revenue)<br />

Profit Rate<br />

(% of revenue)<br />

Price-shock Vulnerability Checklist<br />

Implied Input Price<br />

Rise 'Buffer'<br />

Industry Life-<br />

Cycle Stage<br />

Average Size of<br />

Industry Company ($)<br />

<strong>IBISWorld</strong> Industry<br />

Health Index<br />

Beef Cattle Production 48.8 15.0 30.7 Mature 73,365 106.1<br />

Milk Production & Dairy Cattle 51.9 13.0 25.0 Mature 502,688 99.3<br />

Hog & Pig Farming 50.0 14.0 28.0 Decline 481,334 103.7<br />

Chicken Production 52.2 18.5 35.4 Mature 968,033 119.2<br />

Turkey Production 44.0 14.1 32.0 Mature 1,176,110 123.6<br />

Animal Food Production 61.0 19.6 32.1 Mature 21,721,465 110.8<br />

Egg & Poultry Wholesale 83.0 4.0 4.8 Decline 10,859,586 79.1<br />

Beef & Pork Wholesale 83.6 2.5 3.0 Decline 9,760,094 77.6<br />

industry might bear a short-term increase in input costs<br />

of only 3% before considering passing on prices or threatening<br />

default. These pressures are likely to accelerate the<br />

general move toward wholesale function bypass and play<br />

to the strengths of vertically integrated agribusinesses that<br />

grow, process, wholesale, and even retail goods.<br />

The saving grace of the wholesale sector is the large<br />

average size of an industry operator. Buying power is a<br />

key pressure point along any supply chain. In comparison<br />

to most farmers, wholesale firms have a high degree of<br />

bargaining power in the supply chain. Firms at or larger<br />

than the benchmarks noted can use economies of scale in<br />

purchasing, storage, and distribution that a smaller company<br />

would find more difficult. The discrepancy in establishment<br />

size is a fair indication of one company’s power<br />

compared with another.<br />

Evidence of the way supply-chain dynamics operate<br />

is calculable. According to the U.S. Department of Agriculture<br />

(USDA), the retail price of beef increased 16.6%<br />

between 2002 and 2007, and all of this occurred between<br />

wholesalers and retailers. A comparison of the farm gate<br />

price of beef and the wholesale price shows a fall of 6.2%<br />

over the same period. Clearly, the discrepancy between<br />

average farm size and average wholesaler and manufacturer<br />

is vital.<br />

Supply-chain credit risk is mitigated by reasonably high<br />

average profit margins, which operators can use as a shortterm<br />

buffer against price shocks before passing the price<br />

to consumers (or further down the supply chain) or, in the<br />

worst-case scenario, before credit default.<br />

The animal food production industry is particularly<br />

well sheltered with a significant average establishment<br />

size (manufacturing is reliant on economies of scale that<br />

reduce unit prices) and a profit margin touching 20%<br />

of revenue. The buffer in this industry’s cost structure is<br />

32.1%. Although purchase costs are reasonably high, they<br />

are spread across crop and noncrop industries.<br />

Moreover, the mature stage of the industry life cycle<br />

allows the best companies to segment their product offerings.<br />

Higher-quality goods will probably be marked up<br />

in price at the retail level (pet food accounts for around<br />

30% of industry revenue), while lower-end goods (such as<br />

cattle feed) will benefit from some near-term price crosssubsidization.<br />

The <strong>IBISWorld</strong> Industry Health Index shows an average<br />

score across all industries in the chain of 102.4—ranging<br />

from a very healthy 123.6 points for turkey production to<br />

a low of 77.6 points in the beef and pork wholesale industry.<br />

Turkey producers are aided by the fact that purchase<br />

costs account for only 44% of total revenue (the lowest in<br />

this supply chain). Of that total, only about 15 percentage<br />

points come from crops (as used for feed). Further along<br />

the turkey production supply chain, operators are helped<br />

by the high price of turkey livestock, a low incidence of<br />

disease, and changing consumer consumption habits favoring<br />

white meat.<br />

Three industries fall below the baseline 100 level, suggesting<br />

relatively poor health. In the case of the milk production<br />

and dairy cattle industry, problems stem from the<br />

industry operators’ reliance on crops as feed. <strong>IBISWorld</strong><br />

estimates that crops account for about 20 percentage<br />

points of purchase costs (which total 51.9% of revenue).<br />

The industry also suffers from a weakening supply chain<br />

of its own. Key buyers, such as the dairy product manufacturing<br />

industry, which accounts for about 30% of total<br />

demand, will grow only 0.6% in 2009. Another key buyer,<br />

the ice cream manufacturing industry, will decline 0.9%.<br />

Agriculture and the Food Production Chain<br />

The benchmark checklist for industries in the food production<br />

supply chain (Table 2) has two industries in the<br />

growth stage of their life cycles: the tortilla production<br />

industry and corn, wheat, and soybean wholesaling. On<br />

closer inspection of the latter, we find that expansion is<br />

concentrated in the corn segment, especially sales to producers<br />

of ethanol and other biofuels. Expansion in this<br />

The RMA Journal October 2008 45

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