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DISTRO<br />

03.08.13<br />

FORUM<br />

EDITORIAL<br />

If you had to live on $3,500 a year, I<br />

doubt a smartphone data plan would be<br />

high on your list of must-haves.<br />

Mozilla’s Kovacs shared a stage at<br />

some point with his counterparts at<br />

Ooredoo (formerly Qtel) and Bharti<br />

Airtel — two operators that could find<br />

themselves carrying Firefox OS devices.<br />

But, while Dr. Nasser Marafih and<br />

Manoj Kohli spent significant time talking<br />

about the importance of increasing<br />

wireless broadband penetration during<br />

the shared keynote, they also harped on<br />

the importance of using available bandwidth<br />

efficiently. That does mean freeing<br />

up particular frequencies for 3G and 4G<br />

use, but it also means WiFi offloading<br />

and effectively managing data consumption<br />

on the device side. Nokia’s Xpress<br />

Browser and Opera Mini do this through<br />

extensive use of <strong>com</strong>pression that relies<br />

on a middleman server operated<br />

by those <strong>com</strong>panies. It’s not unthinkable<br />

that Firefox OS could use a similar<br />

technique on its “apps” but we’ve heard<br />

nothing about it or the creation of the<br />

necessary infrastructure from Mozilla.<br />

And if the phone is going to literally<br />

be nothing more than a portal to the<br />

web, then it’s going to be a tough sell<br />

for those that have to subsist on a very<br />

strict data diet.<br />

The unfortunate truth is that Firefox<br />

OS just doesn’t offer anything that consumers<br />

in developed markets want. Nor<br />

anything those in emerging markets need.<br />

Mozilla can tell us “the web is the ecosystem”<br />

or encourage us to “blaze your<br />

The unfortunate<br />

truth is that<br />

Firefox OS just<br />

doesn’t offer<br />

anything that<br />

consumers<br />

in developed<br />

markets want.<br />

Nor anything<br />

those in<br />

emerging<br />

markets need.<br />

own path,” but a budget Android handset<br />

does all the same things and more. During<br />

their shared keynote Kohli turned to<br />

Stephen Elop and told him he’d like to<br />

see $30 smartphones. If Firefox OS has<br />

any chance of succeeding, it will have to<br />

deliver a rock-solid browsing experience<br />

at prices near that and figure out a way<br />

to efficiently manage data consumption.<br />

Most importantly, it will need to learn<br />

the same lesson Apple and Facebook have<br />

— HTML5 “apps” just don’t cut it.<br />

Terrence is too <strong>com</strong>plicated and<br />

multifaceted to be reduced to pithy<br />

one liners. He’s also kind of a jerk.

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