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DISTRO 03.08.13 THE RACING LINE: EXPLORING NASCAR’S TECHNOLOGICAL DICHOTOMY<br />

PHOTOGRAPH BY CHRIS GRAYTHEN/NASCAR VIA GETTY IMAGES (SPEED)<br />

SCOTT SPEED<br />

DRIVER OF THE #95<br />

FORD FUSION<br />

MORE CAMERAS<br />

“A technology that lets<br />

you see more of the driver’s<br />

view — more camera<br />

angles, more ability to<br />

see what’s going on inside<br />

the car. It’d be cool<br />

for the fans and it’d be<br />

cool for us to be able to go<br />

back and watch it after<br />

the race.”<br />

ROOM OF DOOM<br />

This is another, more<br />

scientific measurement<br />

of the shape of the<br />

car. Here, lasers scan<br />

the car’s body and the<br />

position of the wheels,<br />

creating a millimeterperfect<br />

measurement of<br />

every surface.<br />

team, where costs can exceed $400<br />

million annually to make winged,<br />

swoopy and entirely bespoke cars go<br />

incredibly fast. That drastically lower<br />

cost, <strong>com</strong>bined with the incredible<br />

popularity of the sport, means<br />

there’s a huge amount of money to<br />

be made racing these cars that are<br />

charmingly still called “stock.”<br />

Real-time telemetry at every<br />

event has the potential to drastically<br />

cut into those <strong>pro</strong>fits, both thanks to the expensive<br />

hardware required to gather data and the flotilla of engineers<br />

required to make sense of it all. Still, in our conversations<br />

with many teams, that’s a Pandora’s box they are eager to<br />

open. Steve Wickham is VP of chassis operations at Toyota<br />

Racing Development USA. He has a strong background in<br />

Formula One (and in souping up his kids’ scooters to make<br />

them the envy of their friends), but he came over to NASCAR<br />

for a new challenge.<br />

“What we’re allowed is very limited on race weekends,”<br />

Wickham said. “Telemetry is another evil for [NASCAR],<br />

but it’s going to <strong>com</strong>e soon.”

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